Flipbook Analyzing whether people use social media to connect with one another or compare themselves against others.

1. S O C I A L M E D I A :
C O N N E C T I N G O R C O M PA R I N G ?
Madeline Power
Photo: http://marketingland.com/leverage-social-media-seo-link-building-137962

2. B O D Y I M A G E H A S
B E C O M E
I N S E PA R A B L E
F R O M S O C I A L
R E C O G N I T I O N
A N D
I N F L U E N C E
Photo: Pintrest

3. O U R N E T W O R K S
H AV E E X PA N D E D , A N D
H O W W E E X P R E S S
O U R S E LV E S V I A
S O C I A L M E D I A H A S
C H A N G E D D R A S T I C A L LY
Photo: http://www.bicycling.com/culture/people/who-follow-cyclings-social-media-stars

4. FA C E B O O K : 5 0 0 M I L L I O N
A C T I V E U S E R S
T H E FA C T S :
I N S TA G R A M : 4 0 0 M I L L I O N
A C T I V E U S E R S
Photo: h'p://www.huffingtonpost.com/nir-eyal/why-people-check-their-ph_b_9399364.html

5. Social Media has
become less about
connecting with
others, and more of a
way to measure
ourselves against
others
Photo: http://www.dbpoetry.com/blog/2014/7/5/free-from-comparison-finding-identity-in-a-world-that-forces-one-upon-you

6. O U R S O C I A L
M E D I A U S A G E
I S B E C O M I N G A
B A D H A B I T
Photo: h'ps://en.wikipedia.org/wiki/Cigare'e

7. I T H A S B E E N S E E N
T H AT T H E M O R E
P E O P L E U S E T H E
I N T E R N E T, T H E
M O R E
D E P R E S S E D
A N D L O N E LY
T H E Y F E E L
Photo: http://www.marketwatch.com/story/lonely-people-post-personal-details-on-facebook-2014-05-21

8. women are
the worst
offenders
AND the largest
target
Photo: http://socialmediaimpact.com/how-to-target-your-customers-with-social-media/

9. W E C A N B E C O M E A D D I C T E D T O T H E T H O U G H T
O F S U C C E S S F U L LY S H A R I N G S O M E T H I N G W I T H
O U R ‘ N E T W O R K ’ A N D I T C A N B E C O M E A
D A N G E R O U S C Y C L E O F C O N S TA N T LY
‘ L I V I N G T O P O S T ’
Photo: http://www.adweek.com/socialtimes/internet-addiction-around-world/199751

10. B E C A U S E O F O U R D E S I R E T O
‘ L I V E T O P O S T ’ W E F I N D
O U R S E LV E S E N G A G I N G I N
U N H E A LT H Y
B E H AV I O U R S , T O L I V E ‘ A
L I F E W O RT H P O S T I N G ’ A N D
O U R M E N TA L H E A LT H I S
S U F F E R I N G A S A R E S U LT
Photo: https://www.flickr.com/photos/tomicpasko/14139726176

11. Many times we engage in activities, dress, or act
differently in order to conform to the image we want to
present to the world on social media
Photo: https://sites.google.com/a/cms.k12.nc.us/ap-psych-2b/anusha-dubey--the-psychology-of-conformity

12. S O C I A L M E D I A A LT E R S H O W W O M E N
V I E W T H E M S E LV E S I N
C O M PA R I S O N T O O T H E R S
“82 PERCENT OF WOMEN FEEL THE
BEAUTY STANDARDS SET BY
SOCIAL MEDIA ARE UNREALISTIC”
- Danica Lo
Photo: h'ps://www.rt.com/news/271642-beauty-blogger-social-media/

13. S O C I A L M E D I A I S M I S L E A D I N G
"almost three quarters of women believe social
media comments critiquing women's
beauty are destructive to their self-
esteem.”
- Danica Lo
Photo: http://blogs.dunyanews.tv/12910/women-empowerment-in-pakistan-still-a-long-way-to-go/

14. “When you live in a culture that
sexualizes young women … it is
not very surprising that, when you give [them]
the tools to objectify themselves,
they use them in the same way.”
- Jam Kotenko
Photo: h'p://mediastrips.weebly.com/what-it-is.html

15. – M A H R U F Z A D E H
“Advertisements try to indoctrinate women that
they should mainly focus on how they look like and
not what they accomplish”
Photo: https://rebwarmahrufzadehblog.wordpress.com/2015/12/31/media-and-patriarchy/

16. P H Y S I C A L
E X P E C TAT I O N S
F O R F E M A L E S A R E
H E I G H T E N E D W I T H T H E
I N F L U E N C E O F T H E
M E D I A
Photo: http://aforestofsouls.blogspot.ca/2015/04/the-stereotypes-and-expectations-of.html

17. PHOTOSHOP IS LARGELY
TO BLAME FOR THE
UNREALISTIC
EXPECTATIONS WE
HAVE OF OURSELVES
Photo: http://www.dailymail.co.uk/femail/article-3263706/Victoria-s-Secret-fire-Photoshop-fail-brand-shows-image-model-
appears-missing-half-bottom.html

18. S O M E
C O M PA N I E S
A R E C H A N G I N G
T H E WAY
W O M E N A R E
B E I N G
P O R T R AY E D
A N D W I T H
B O D Y P O S I T I V E
A D C A M PA I G N S
Photo: http://www.shape.com/lifestyle/mind-and-body/hey-beautiful-self-love-has-been-dominating-internet-all-week-and-we-

19. - E L L I E K R U P N I C K
“it’s widely held that young women’s sense of body
confidence is so often influenced by the images of
female beauty they see in media”
Photo: http://www.huffingtonpost.com/2014/01/17/aerie-unretouched-ads-photos_n_4618139.html

20. Companies can change the conversation on social media
by encouraging people to use those platforms to
connect rather than compare.
Photo: http://www.falconers-voice.com/2015/03/speakbeautiful-and-redefine-beauty-with-dove/

21. #YouLookDisgusting: Beauty blogger's video exposes double standards of social media. (2015, July 4).
Retrieved June 03, 2016, from https://www.rt.com/news/271642-beauty-blogger-social-media/
AHMED, T. (2016, April 21). Women Empowerment in Pakistan. Retrieved May 30, 2016, from http://
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Barakat, C. (2014, June 16). Internet Addiction Around the World. Retrieved June 02, 2016, from http://
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Bowden, D. (2015, August 26). Free From Comparison - Finding Identity In A World That Forces One Upon
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S O U R C E S C I T E D :

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http://www.xactlydesign.com/hitting-the-mark-marketing-on-social-media/
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todays_teenage_girls.aspx
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S O U R C E S C I T E D :

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S O U R C E S C I T E D :