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 Social Media + Church

       Turn up audio...




                          Apex
Social Media + Church




                   Apex
Social Media + Church

Does Church really need social media, I
           mean... really?




                            Apex
Social Media + Church

   Does Church really need social media, I
              mean... really?
There are an estimated 2,000,000 Christians
who will not __________________




                                Apex
Social Media + Church

Does Church really need social media, I
           mean... really?


          Attend Church




                            Apex
Social Media + Church

Does Church really need social media, I
           mean... really?
 64% say they are “completely open to carrying out and pursuing
 your faith in an environment or structure that differs from that of a
 typical church.” 

 Two out of three adults contend that they are not tied to a conventional
 church setting as they seek to experience and express their faith. This
 openness to new contexts, processes and structures is especially
 common among Baby Boomers (68%). Interest in pursuing faith is similar
 in all areas of the nation with the exception of the Northeast (56%).




                                                       Apex
Social Media + Church

Does Church really need social media, I
           mean... really?
 50% say “a growing number of people I know are tired of the usual
 type of church experience.”

 It is not just the survey respondents who indicated their willingness to
 change churches or to consider different forms of church experience.
 Half of all adults said they are aware of such a willingness to experiment
 on the part of people they know because those individuals are tired of
 the common church experience. This awareness was especially acute
 among blacks (59%) and Hispanics (58%). 




                                                         Apex
Social Media + Church

Does Church really need social media, I
           mean... really?
 71% say they are “more likely to develop my religious beliefs on my
 own, rather than to accept an entire set of beliefs that a particular
 church teaches.”

 Levels of distrust toward churches, church leaders and organized
 Christianity have been growing over the past two decades. That concern
 – along with the heightened independence of Americans and the
 profound access to information that has characterized the past decade –
 may have led to the emergence of a large majority of adults feeling
 responsible for their own theological and spiritual development. Other
 studies have shown an inclination for people to view a local church as a
 supplier of useful guidance and support, but not necessarily a reliable
 source of a comprehensive slate of beliefs that they must adopt.




                                                       Apex
Social Media + Church




                   Apex
Social Media + Church




What in the world does that have to do
          with social media?




                           Apex
Social Media + Church




                   Apex
Social Media + Church

By age - how is the computer used?




                         Apex
Social Media + Church

By age - how is the computer used?




                         Apex
Social Media + Church

    By age - how is the computer used?




In fact, because Boomers and Busters represent about two-thirds of the
adult population, they are far more numerous users of technology than
                    are adults under the age of 25.

                                                   Apex
Social Media + Church

   By age - how is the computer used?




For church leaders, it is notable that a minority of churchgoing Mosaics
 and Busters are accessing their congregation’s podcasts and website.


                                                    Apex
Social Media + Church




                   Apex
Social Media + Church

Why is it the people most comfortable
 with the internet, are least likely to
   check out the church website?




                            Apex
Social Media + Church

   Why is it the people most comfortable
    with the internet, are least likely to
      check out the church website?

It does not facilitate conversations, network the
people or add any other feature besides
“talking at the user” or telling them when they
can come and be talked at. . .




                                  Apex
Social Media + Church

   Why is it the people most comfortable
    with the internet, are least likely to
      check out the church website?

It does not facilitate conversations, network the
people or add any other feature besides
“talking at the user” or telling them when they
can come and be talked at. . .
    50% say “a growing number of people I know are tired of the usual
    type of church experience.”




                                                       Apex
Social Media + Church




                   Apex
Social Media + Church

So where does a church start if it wants
         to get in the game?




                             Apex
Social Media + Church

 So where does a church start if it wants
          to get in the game?

Exchange Lipstick for Scalpels




                                 Apex
Social Media + Church

 So where does a church start if it wants
          to get in the game?

Exchange Lipstick for Scalpels

                 Stop Chasing X Church




                                 Apex
Social Media + Church

 So where does a church start if it wants
          to get in the game?

Exchange Lipstick for Scalpels

                   Stop Chasing X Church

    Lose Control




                                 Apex
Social Media + Church

 So where does a church start if it wants
          to get in the game?

Exchange Lipstick for Scalpels

                   Stop Chasing X Church

    Lose Control

                    Rewind To The Beginning

                                 Apex
Social Media + Church

What can be accomplished if we were so
                brave?




                           Apex
Social Media + Church

What can be accomplished if we were so
                brave?

       Create Healthy Dialogue




                            Apex
Social Media + Church

What can be accomplished if we were so
                brave?




                           Apex
Social Media + Church

What can be accomplished if we were so
                brave?

           Give Study Tools




                              Apex
Social Media + Church

What can be accomplished if we were so
                brave?




                           Apex
Social Media + Church

What can be accomplished if we were so
                brave?

        Change Peoples Minds




                           Apex
Social Media + Church

What can be accomplished if we were so
                brave?




                           Apex
Social Media + Church

  What can be accomplished if we were so
                  brave?

Rally People Towards Change They Care About




                              Apex
Social Media + Church

If you fear where this would take the
   Church, look where we started...




                           Apex
Social Media + Church

  We started with...




                       Apex
Social Media + Church

                    We started with...

Church buildings were initially constructed under the Roman
emperor Constantine, around 327.




                                            Apex
Social Media + Church

                     We started with...

Church buildings were initially constructed under the Roman
emperor Constantine, around 327.


The pulpit was a piece of stagecraft borrowed from Greek
culture in which professional speakers delivered monologues
in public debates. There is no evidence that Jesus, the
apostles, or other leaders in the early Church used a pulpit; it
seems to have been introduced into Christian circles in the
mid-third century.



                                               Apex
Social Media + Church

  We started with...




                       Apex
Social Media + Church

                   We started with...
The order of worship originated in the Roman Catholic Mass
under the leadership of Pope Gregory in the sixth century.




                                            Apex
Social Media + Church

                   We started with...
The order of worship originated in the Roman Catholic Mass
under the leadership of Pope Gregory in the sixth century.

Preaching a sermon to an audience was ushered into the
church world late in the second century. Sermons were an
extension of the activity of the Greek sophists, who had
mastered the art of rhetorical oratory.




                                            Apex
Social Media + Church

                     We started with...
The order of worship originated in the Roman Catholic Mass
under the leadership of Pope Gregory in the sixth century.

Preaching a sermon to an audience was ushered into the
church world late in the second century. Sermons were an
extension of the activity of the Greek sophists, who had
mastered the art of rhetorical oratory.

There were no pastors, as an official or director of a group of
believers, until sometime in the second century. That was
eventually furthered by the practice of ordination, which was
based upon the prevailing Roman custom of appointing men
to public office.
                                               Apex
Social Media + Church

Coming together for “church” feels so
     inherently right because...




                           Apex
Social Media + Church

    Coming together for “church” feels so
         inherently right because...

It’s what we know, it’s what we were taught... it’s our tradition.




                                              Apex
Social Media + Church




                   Apex
Social Media + Church

  Glean From DELL...




                   Apex
Social Media + Church

                   Glean From DELL...
75% Trust Their Piers, Not Advertising




                                         Apex
Social Media + Church

                   Glean From DELL...
75% Trust Their Piers, Not Advertising

                   Humanize Your Church To The Outside World




                                          Apex
Social Media + Church

                   Glean From DELL...
75% Trust Their Piers, Not Advertising

                   Humanize Your Church To The Outside World

Become Part of Your Audiences World, Not Reverse




                                           Apex
Social Media + Church

                   Glean From DELL...
75% Trust Their Piers, Not Advertising

                   Humanize Your Church To The Outside World

Become Part of Your Audiences World, Not Reverse

                   Let People Connect Based On Their Preference




                                           Apex
Social Media + Church

                   Glean From DELL...
75% Trust Their Piers, Not Advertising

                   Humanize Your Church To The Outside World

Become Part of Your Audiences World, Not Reverse

                   Let People Connect Based On Their Preference

Have Conversations (Even With People Who Don’t Like You)




                                           Apex
Social Media + Church

                   Glean From DELL...
75% Trust Their Piers, Not Advertising

                   Humanize Your Church To The Outside World

Become Part of Your Audiences World, Not Reverse

                   Let People Connect Based On Their Preference

Have Conversations (Even With People Who Don’t Like You)

                    Create Partnerships With Local Good Doers



                                            Apex
Social Media + Church

                   Glean From DELL...
75% Trust Their Piers, Not Advertising

                   Humanize Your Church To The Outside World

Become Part of Your Audiences World, Not Reverse

                   Let People Connect Based On Their Preference

Have Conversations (Even With People Who Don’t Like You)

                    Create Partnerships With Local Good Doers

Be Humble And Listen To Your Audience

                                            Apex
How To | Connect With Me


        Twitter | @garrett98

 Email | garrett@microfitgroup.com

Co. Website | www.microfitgroup.com

Personal Site | www.johnegarrett.com



                           Apex

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Social Media + Church

  • 1. Apex | division of Social Media + Church Turn up audio... Apex
  • 2. Social Media + Church Apex
  • 3. Social Media + Church Does Church really need social media, I mean... really? Apex
  • 4. Social Media + Church Does Church really need social media, I mean... really? There are an estimated 2,000,000 Christians who will not __________________ Apex
  • 5. Social Media + Church Does Church really need social media, I mean... really? Attend Church Apex
  • 6. Social Media + Church Does Church really need social media, I mean... really? 64% say they are “completely open to carrying out and pursuing your faith in an environment or structure that differs from that of a typical church.”  Two out of three adults contend that they are not tied to a conventional church setting as they seek to experience and express their faith. This openness to new contexts, processes and structures is especially common among Baby Boomers (68%). Interest in pursuing faith is similar in all areas of the nation with the exception of the Northeast (56%). Apex
  • 7. Social Media + Church Does Church really need social media, I mean... really? 50% say “a growing number of people I know are tired of the usual type of church experience.” It is not just the survey respondents who indicated their willingness to change churches or to consider different forms of church experience. Half of all adults said they are aware of such a willingness to experiment on the part of people they know because those individuals are tired of the common church experience. This awareness was especially acute among blacks (59%) and Hispanics (58%).  Apex
  • 8. Social Media + Church Does Church really need social media, I mean... really? 71% say they are “more likely to develop my religious beliefs on my own, rather than to accept an entire set of beliefs that a particular church teaches.” Levels of distrust toward churches, church leaders and organized Christianity have been growing over the past two decades. That concern – along with the heightened independence of Americans and the profound access to information that has characterized the past decade – may have led to the emergence of a large majority of adults feeling responsible for their own theological and spiritual development. Other studies have shown an inclination for people to view a local church as a supplier of useful guidance and support, but not necessarily a reliable source of a comprehensive slate of beliefs that they must adopt. Apex
  • 9. Social Media + Church Apex
  • 10. Social Media + Church What in the world does that have to do with social media? Apex
  • 11. Social Media + Church Apex
  • 12. Social Media + Church By age - how is the computer used? Apex
  • 13. Social Media + Church By age - how is the computer used? Apex
  • 14. Social Media + Church By age - how is the computer used? In fact, because Boomers and Busters represent about two-thirds of the adult population, they are far more numerous users of technology than are adults under the age of 25. Apex
  • 15. Social Media + Church By age - how is the computer used? For church leaders, it is notable that a minority of churchgoing Mosaics and Busters are accessing their congregation’s podcasts and website. Apex
  • 16. Social Media + Church Apex
  • 17. Social Media + Church Why is it the people most comfortable with the internet, are least likely to check out the church website? Apex
  • 18. Social Media + Church Why is it the people most comfortable with the internet, are least likely to check out the church website? It does not facilitate conversations, network the people or add any other feature besides “talking at the user” or telling them when they can come and be talked at. . . Apex
  • 19. Social Media + Church Why is it the people most comfortable with the internet, are least likely to check out the church website? It does not facilitate conversations, network the people or add any other feature besides “talking at the user” or telling them when they can come and be talked at. . . 50% say “a growing number of people I know are tired of the usual type of church experience.” Apex
  • 20. Social Media + Church Apex
  • 21. Social Media + Church So where does a church start if it wants to get in the game? Apex
  • 22. Social Media + Church So where does a church start if it wants to get in the game? Exchange Lipstick for Scalpels Apex
  • 23. Social Media + Church So where does a church start if it wants to get in the game? Exchange Lipstick for Scalpels Stop Chasing X Church Apex
  • 24. Social Media + Church So where does a church start if it wants to get in the game? Exchange Lipstick for Scalpels Stop Chasing X Church Lose Control Apex
  • 25. Social Media + Church So where does a church start if it wants to get in the game? Exchange Lipstick for Scalpels Stop Chasing X Church Lose Control Rewind To The Beginning Apex
  • 26. Social Media + Church What can be accomplished if we were so brave? Apex
  • 27. Social Media + Church What can be accomplished if we were so brave? Create Healthy Dialogue Apex
  • 28. Social Media + Church What can be accomplished if we were so brave? Apex
  • 29. Social Media + Church What can be accomplished if we were so brave? Give Study Tools Apex
  • 30. Social Media + Church What can be accomplished if we were so brave? Apex
  • 31. Social Media + Church What can be accomplished if we were so brave? Change Peoples Minds Apex
  • 32. Social Media + Church What can be accomplished if we were so brave? Apex
  • 33. Social Media + Church What can be accomplished if we were so brave? Rally People Towards Change They Care About Apex
  • 34. Social Media + Church If you fear where this would take the Church, look where we started... Apex
  • 35. Social Media + Church We started with... Apex
  • 36. Social Media + Church We started with... Church buildings were initially constructed under the Roman emperor Constantine, around 327. Apex
  • 37. Social Media + Church We started with... Church buildings were initially constructed under the Roman emperor Constantine, around 327. The pulpit was a piece of stagecraft borrowed from Greek culture in which professional speakers delivered monologues in public debates. There is no evidence that Jesus, the apostles, or other leaders in the early Church used a pulpit; it seems to have been introduced into Christian circles in the mid-third century. Apex
  • 38. Social Media + Church We started with... Apex
  • 39. Social Media + Church We started with... The order of worship originated in the Roman Catholic Mass under the leadership of Pope Gregory in the sixth century. Apex
  • 40. Social Media + Church We started with... The order of worship originated in the Roman Catholic Mass under the leadership of Pope Gregory in the sixth century. Preaching a sermon to an audience was ushered into the church world late in the second century. Sermons were an extension of the activity of the Greek sophists, who had mastered the art of rhetorical oratory. Apex
  • 41. Social Media + Church We started with... The order of worship originated in the Roman Catholic Mass under the leadership of Pope Gregory in the sixth century. Preaching a sermon to an audience was ushered into the church world late in the second century. Sermons were an extension of the activity of the Greek sophists, who had mastered the art of rhetorical oratory. There were no pastors, as an official or director of a group of believers, until sometime in the second century. That was eventually furthered by the practice of ordination, which was based upon the prevailing Roman custom of appointing men to public office. Apex
  • 42. Social Media + Church Coming together for “church” feels so inherently right because... Apex
  • 43. Social Media + Church Coming together for “church” feels so inherently right because... It’s what we know, it’s what we were taught... it’s our tradition. Apex
  • 44. Social Media + Church Apex
  • 45. Social Media + Church Glean From DELL... Apex
  • 46. Social Media + Church Glean From DELL... 75% Trust Their Piers, Not Advertising Apex
  • 47. Social Media + Church Glean From DELL... 75% Trust Their Piers, Not Advertising Humanize Your Church To The Outside World Apex
  • 48. Social Media + Church Glean From DELL... 75% Trust Their Piers, Not Advertising Humanize Your Church To The Outside World Become Part of Your Audiences World, Not Reverse Apex
  • 49. Social Media + Church Glean From DELL... 75% Trust Their Piers, Not Advertising Humanize Your Church To The Outside World Become Part of Your Audiences World, Not Reverse Let People Connect Based On Their Preference Apex
  • 50. Social Media + Church Glean From DELL... 75% Trust Their Piers, Not Advertising Humanize Your Church To The Outside World Become Part of Your Audiences World, Not Reverse Let People Connect Based On Their Preference Have Conversations (Even With People Who Don’t Like You) Apex
  • 51. Social Media + Church Glean From DELL... 75% Trust Their Piers, Not Advertising Humanize Your Church To The Outside World Become Part of Your Audiences World, Not Reverse Let People Connect Based On Their Preference Have Conversations (Even With People Who Don’t Like You) Create Partnerships With Local Good Doers Apex
  • 52. Social Media + Church Glean From DELL... 75% Trust Their Piers, Not Advertising Humanize Your Church To The Outside World Become Part of Your Audiences World, Not Reverse Let People Connect Based On Their Preference Have Conversations (Even With People Who Don’t Like You) Create Partnerships With Local Good Doers Be Humble And Listen To Your Audience Apex
  • 53. How To | Connect With Me Twitter | @garrett98 Email | garrett@microfitgroup.com Co. Website | www.microfitgroup.com Personal Site | www.johnegarrett.com Apex