The objective of the Allen Solly's campaign was to launch never-before-seen shades in a collection to celebrate colour

1. helping create
brands for the future
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2. Allen Solly Colour Lab Season
LookBook

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campaign summary

4. campaign objective
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campaign approach
The launch of the collection was divided into two phases:

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campaign execution
Phase 1 – Colour Lab Season LookBook

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campaign execution > phase 1

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campaign execution > phase 1

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campaign execution > phase 1

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campaign execution > phase 1

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campaign execution > phase 1

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campaign execution > phase 1

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campaign execution
Phase 2 – The launch of Colour Lab on social media

14. results
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15. results
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16. thank you
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