Social media campaign presentation
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This document outlines a social media campaign to address cyber bullying among teenagers. It presents statistics showing that cyber bullying significantly impacts many young people. The campaign will target teenagers and feature posters and a webpage. The posters will illustrate how cyber bullying affects people's lives, while the webpage will provide help for victims and information about the campaign's goals. Existing anti-bullying campaigns that emphasize words can be as harmful as physical bullying will influence the new campaign.
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Social media campaign presentation
- 1. Social Media Campaign Cyber Bullying
- 2. Cyber bullying statistics • 38% of young people have been affected by cyber bullying • 30439 children called Child Line in 2010/11 about bullying • Between 8% and 34% of children in the UK have been cyber bullied • 28% of children do not tell anyone about the abuse • 38% of young people have been affected by cyber bullying, with abusive messages on social networking sites (26%) and text messages (24%) being the most common methods
- 3. My Campaign • Target audience is teenagers • Format one – poster aimed at the whole target audience to show the affect of their actions on peoples lives • Format two – webpage aimed at victims, information on getting help and on what the campaign is trying to do
- 4. Pre-existing campaigns Influences for my campaign •Words being as bad as physical bullying •Lasting affect, being scared even at home
- 5. Draft Ideas