Social media and the 2008 Election
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The document discusses how social media influenced the 2008 US presidential election campaign and traditional media coverage. It finds that 46% of Americans used the internet or mobile phones for campaign information. Social media allowed two-way communication and user-generated content while weakening traditional one-way media models. Both social and traditional media discussed similar key issues, but it was difficult to identify the original source of topics. The study used quantitative analysis to compare mentions of candidates, top issues, and debate keywords between social and traditional media. It found that social platforms provided an ongoing way to engage users and that the lines between social and traditional media are blurring.
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Ict’s social media tools and political campaign’s
However, it is debated whether technology has truly led to large-scale democratization or if political change was already happening. The document also examines the increased use of social media by UCD student union representatives for political
understanding-the-participatory-news-consumer-100301062153-phpapp02.pdf
The document summarizes key findings from a survey about how Americans get their news in the digital era. It finds that most Americans get news from multiple platforms throughout the day, including both online and offline sources. Specifically, it notes that the internet has surpassed newspapers and radio as a popular news platform. It also discusses how news consumption is becoming more portable via mobile devices, personalized by customizing sources, and participatory through social sharing of news.
US Media and 2012 Elections
The document discusses the influence of mass media on U.S. elections. It notes that while voters see media as influential, they also distrust media coverage and think it focuses too much on trivial issues rather than substantive policy topics. Additionally, media coverage tends to emphasize the "horse race" aspects of elections rather than exploring candidates' positions. The document also examines questions around media bias, the impact of money and transparency in elections, and the rising influence of social media.
WCC COMM 101H connect check in + paper LUTHER
The document provides guidance and deadlines for students taking an online course. It reminds students that chapters 1 of the LearnSmart reading and Connect quiz are due by the end of the day. It also lists the due dates for upcoming chapters and notes that the entire semester's assignments have been posted. Students are instructed to submit a 7-10 page research paper on how a mass media message or technology has significantly impacted culture and are given examples of potential topics to choose from.
Understanding The Participatory News Consumer
The Pew Internet and American Life Project released a report examining how consumers find and consume news via a variety of sources and media platforms.
Understanding The Participatory News Consumer
Study from the Pew Internet and American Life Project focusing on how people get their news from various online sources.
Understanding The Participatory News Consumer
The Pew Internet and American Life Project released a report examining how consumers find and consume news via a variety of sources and media platforms.
Understanding The Participatory News Consumer
The Pew Internet and American Life Project released a report examining how consumers find and consume news via a variety of sources and media platforms.
Mm ch 02
This chapter discusses the history of media research, current theories and research, and controversies in understanding media effects. It outlines the evolution of media research from early fears and propaganda studies to modern analyses of television effects and new media usage. Current theories examine powerful and minimal effects models as well as flow theories. Research perspectives include diffusion of innovations and cultural studies approaches. Understanding media impact is challenging due to limitations of research and distinguishing correlation from causation.
Social Media and the U.S. Election: Producing the Campaign
slides from October 29, 2012, the second session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
WCC Connect check in + paper info LUTHER
The document provides guidance and potential topics for students writing a research paper on how mass media or mass media technology has impacted culture in a significant way. It lists various mass media channels and examples of impacts such as how movies, television, or specific media messages like Star Wars have shaped culture. It also provides examples of past student paper topics and suggests additional topics related to areas like multitasking, addiction, education, body image, and more. Students are instructed to write a 5-page research paper on an approved topic using at least 3 credible sources.
Ncfef nc next conf shaheen
The document outlines how social media has transformed political campaigning and engagement. It discusses how pre-social media, politicians relied on methods like door-knocking, newspapers and television to communicate. Now, social networks allow two-way engagement and people regularly get campaign news from platforms like Facebook. Six in ten Americans use social media, and these users are politically active by liking, posting and sharing issues. The rise of smartphones allows on-the-go access to political content and fact-checking. Younger voters are dual-screen, watching debates on TV while engaging online. Overall, social media has become a mainstream venue for political discussion and activism.
Agenda Setting Theory
The document summarizes agenda setting theory, which describes how the media can influence the public's perception of what issues are important. It discusses the history and development of the theory, including key researchers like Walter Lippmann and Maxwell McCombs. The theory proposes that the media can set the public agenda by focusing on particular issues and influencing what the public thinks are the major issues. It also discusses how agenda setting can apply to social media and politics. The theory has since been expanded to include factors like how audiences actively engage with media and the influence of different types of media sources.
Pew Research findings on politics and advocacy in the social media era
Pew Research findings on politics and advocacy in the social media eraPew Research Center's Internet & American Life Project
Aaron Smith from the Pew Research Center presented findings on how social media and technology have changed political engagement and advocacy. He discussed trends showing growing internet and smartphone usage. While most social media users are not highly politically engaged, those on the ideological "edges" are more likely to take political action or discuss issues online. Social networks allow people to connect with like-minded individuals but can also increase political polarization. Effective outreach requires understanding where one's target audience spends time online and relevance of the message to different platforms.The Media Zones Where People Live And How To Connect With Them
The document discusses how people consume media across 6 different "media attention zones" and the implications for reaching each zone. It focuses on how polarization exists both online through echo chambers and social media networks as well as offline through reluctance to discuss disagreeable issues. Finally, it provides recommendations for crafting engagement strategies based on understanding audience behaviors and preferences across different online platforms.
Social Media and the U.S. Election: Consuming the Campaign
slides from November 5, 2012, the third session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
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Informed Citizen Akron #2: Improving Candidate-Focused Media Coverage in the ...
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understanding-the-participatory-news-consumer-100301062153-phpapp02.pdf
Social Media and the U.S. Election: Producing the Campaign
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Social media and the 2008 Election
- 1. Journal of New Communication Research Emily Metzgar Indiana University Albert Maruggi Society of New Communications Research
- 2. 132,645,504 American’s voted 46% of Americans used the internet, email or a cell phone to get information about the campaign 35% of Americans watched a political video online 10% used MySpace and Facebook to learn about a candidates
- 3. Mass Communication is changing • SMCR (one-way model) is fading • Audience is no longer in isolation • Audience is shifting from only media consumers to producers • ANYONE at ANY TIME can be a journalist Agenda Setting • The media uses frames to ensure all reported news fits into established narratives • Stories can go unreported that do not fit the narrative • Social media is guiding mass media in directions they might not have chosen • Is traditional or social media setting the agenda now?
- 4. Socialmedia’s effect the 2008 presidential election . Rolesocial media played in the topics reported on by traditional news outlets Issues being discussed on both platforms
- 5. Constant comparative method Radian6: tool to track assess social and traditional media Quantitative look at the difference between social media & traditional media coverage during the election 3 parameters for comparison 1. Candidate mentions 2. Top issues 3. Key words from debates
- 6. Facebook (fans) • Obama 2,379,102 • McCain 620,359 Twitter (followers) • Obama 112,474 • McCain 4,603 YouTube (channel views) • Obama 18,000,000 • McCain 2,000,000
- 10. 1. Mechanism for ongoing engagement 2. Issues were given equal coverage 3. Traditional & social media coverage converged 4. Difficult to identify where issues emerged first
- 11. Mentions Print news not accounted for Radio news not accounted for News outlets
- 12. People feel differently about the issue, but not on what issues are important Distinction between social media and traditional journalists is disappearing Highly relevant and cost-effective Communal nature Message must resonate
- 13. 349 DAYS