SlideShare a Scribd company logo
THE PANEL
Kia Jarmon Nancy VanReece Chris Sanders Stacy Nunnally
occupy.org
SOCIAL MEDIA AS A TOOL FOR
SOCIAL EQUITY
 Increased access/amplify voices (though not universal)
 Create awareness/ spread messages
 Raise money
 Calls to action (petition, protest, campaign)
 Promote exchange of ideas
 Can promote/ enact change if enough people speak (or at
least a shift in social awareness); can draw traditional media
attention
 Social media is shareable, fast and global, a tool that is hard
to ignore
PEW RESEARCH- Demographics
• 40% of cell phone owners use a
social networking site on their phone,
and 28% do so on a typical day.
• Young people, Africa-Americans,
Hispanics, the highly educated and
those with a higher annual household
income are more likely to use social
networking on their phones than
other groups.
Social Media on
Mobile Phones
Here are the key findings in a recent nationally representative survey from the Pew
Research Center (about the 2012 election) :
• 38% of those who use social networking sites use those social media to “like” or promote
material related to politics or social issues that others have posted.
• 35% of social media users have used the tools to encourage people to vote.
• 34% of social media users have used the tools to post their own thoughts or comments on
political and social issues.
• 33% of social media users have used the tools to repost content related to political or social
issues that was originally posted by someone else.
• 31% of social media users have used the tools to encourage other people to take action on
a political or social issue that is important to them.
• 28% of social media users have used the tools to post links to political stories or articles for
others to read.
• 21% of those who use SNS belong to a group on a social networking site that is involved in
political or social issues, or that is working to advance a cause.
• 20% of social media users have used the tools to follow elected officials and candidates for
office.
PEW RESEARCH- Political Engagement
Social Media as a Tool in Promoting Social Equity (Justice)

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Social Media as a Tool in Promoting Social Equity (Justice)

  • 1.
  • 2. THE PANEL Kia Jarmon Nancy VanReece Chris Sanders Stacy Nunnally
  • 4.
  • 5. SOCIAL MEDIA AS A TOOL FOR SOCIAL EQUITY  Increased access/amplify voices (though not universal)  Create awareness/ spread messages  Raise money  Calls to action (petition, protest, campaign)  Promote exchange of ideas  Can promote/ enact change if enough people speak (or at least a shift in social awareness); can draw traditional media attention  Social media is shareable, fast and global, a tool that is hard to ignore
  • 7. • 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. • Young people, Africa-Americans, Hispanics, the highly educated and those with a higher annual household income are more likely to use social networking on their phones than other groups. Social Media on Mobile Phones
  • 8. Here are the key findings in a recent nationally representative survey from the Pew Research Center (about the 2012 election) : • 38% of those who use social networking sites use those social media to “like” or promote material related to politics or social issues that others have posted. • 35% of social media users have used the tools to encourage people to vote. • 34% of social media users have used the tools to post their own thoughts or comments on political and social issues. • 33% of social media users have used the tools to repost content related to political or social issues that was originally posted by someone else. • 31% of social media users have used the tools to encourage other people to take action on a political or social issue that is important to them. • 28% of social media users have used the tools to post links to political stories or articles for others to read. • 21% of those who use SNS belong to a group on a social networking site that is involved in political or social issues, or that is working to advance a cause. • 20% of social media users have used the tools to follow elected officials and candidates for office. PEW RESEARCH- Political Engagement

Editor's Notes

  1. Social media can be the ultimate equalizer, giving a voice those who may not typically have one. It has affected elections, public policy and more. It is becoming a part of a paradigm shift in how we organize and advocate for change; a "new" way to speak truth to power. It is a tool that engages volunteers and advocates and is giving youth in our country a way to relate to others outside of their schools and families. Hastags like #bringourgirlsback, #ferguson, etc. are powerful forums for enacting change. Tools like kickstarter make it possible to raise money to affect social issues
  2. As of September 2014: 71% of online adults use Facebook 23% of online adults use Twitter 26% use Instagram 28% use Pinterest 28% use LinkedIn