Social media can be a tool for social equity by amplifying voices, spreading awareness of important issues, and facilitating fundraising and calls to action that could lead to social or political change. While not universally accessible, social media allows for fast, global sharing of ideas and information that is difficult to ignore. Research shows that younger people, African Americans, Hispanics, and higher-income individuals are more likely to use social media on mobile phones. A Pew Research study found that social media users engage with political and social issues by liking or sharing content, encouraging voting and civic participation, and following elected officials.