This is the final group presentation that my group members and I concluded the internship, with. It is a summary of the success of a formula that was created and implemented into Univision Creator Network's Music Residency Program. We presented this in front of the Univision 34 Board of Directors and Executives, as well as many of the employees and staff.
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Intern Presentation
1.
2. BUSINESS
CINEMATIC ARTS
ARTHUR HANLON
MEET THE INTERNS
COMMUNICATION
& CINEMATIC ARTS
NATHALIE MORENO
COMMUNICATION
STUDIES
LUIS NUÑEZ
COMMUNICATIONS
(PR)
SAMANTHA RODRIGUEZ
University of
Southern California
University of
Southern California
California State
University, Northridge
California State
University, Fullerton
3. Prior to mobile video, our audience
could only watch us at home.
Now we can interact with
them throughout the day.
“
”
V I N C E N T S A D U S K Y
C E O , U N I V I S I O N
4. 83
69
53
0
10
20
30
40
50
60
70
80
90
2014 2015 2016 2017
18-24
Early adopters of
mobile video
35-49
Late adopters of
mobile video
25-34
Continuous adopters
of mobile video
WeeklyViewingTime,inMinutes
Year Source: Statista
INCREASE
MOBILE VIDEO VIEWING
5. Want brands
to be
use YouTube
to stream video
Check smartphones
/day43x
genuine
72%
Source: Daily Infographic
CONTENT CONSUMPTION
MILLENNIAL & GEN Z
6. The POWER of YouTube
6 in 10Top Choice 4 in 10
For teens and millennials
YouTube is the #1 video
source they can’t live
without
Millennials say they
only trust YouTube
for videos on causes
they care about
Teens say a YouTube
creator has changed
their lives or how they
see the world
8. 77% of UCN’s audience is under
34 years old
UNIVISION CREATOR NETWORK
UNIVISION HAS BEEN GETTING READY
SCALE
Total Followers = 100M+
Total Global Views = 455M+
A YOUNG AUDIENCE
60% of UCN’s audience are in CA,
TX, NY, IL & AZ
REPRESENTATION ACROSS THE
US
150 INFLUENCERS
THAT COMBINED
HAVE…
9. Digital Content Production
Studio Sessions & Artist Development
Univision & Brand Integrations
Music Releases
Music Videos
6 Month Incubator
MUSIC RESIDENCY
11. THE TEAM
UCN staff and Interns work daily
to guarantee a smooth
production schedule
CONTENT PRODUCER
Develops and creates creative
content
TALENT
Several influencers centered
around one location that allows
for collaboration
ANCHOR
FORMULA
Established influencer who
expedites platform growth
for collaborators
MUSIC RESIDENCY
12. NEZZ
A
EMILY TOSTAFRANNY
ARRIETAHalf Colombian, half
Puerto Rican, YouTuber
with millions of US
views
Dominican, model and
actress, with an
established followingColombian-Dominican professional
dancer who has worked with Lady
GaGa, Zendaya, and more
MUSIC RESIDENCY
TALENT
