Talks about how you can become an influencer and where to go

1. The top agents and managers for influencers on YouTube, Instagram, and
TikTok
Throughout this year, we have watched as hundreds of talent managers and agents have raced to sign
the buzziest social stars.
Hollywood's top entertainment agencies, from WME to UTA, have particularly focused on snatching
up the first wave of TikTok superstars.
To identify which managers and agents were most prominent, my colleagues Dan Whateley, Sydney
Bradley, and I spoke with professionals and influencers across the industry to create a database of
more than 100 managers and agents and who their creator clients are.
Here are a few examples:
 A3 Artists Agency represents YouTubers like Dr. Mike, Guava Juice, and Mr. Kate.
 The CEO of Long Haul Management, Dan Levitt, represents gaming YouTubers like MatPat.
 Select Management Group works with top lifestyle influencers like MyLifeAsEva and Gigi
Gorgeous.
 Concurrent Studios manages science and engineering creators like Gus Johnson.
NPR production assistant Jack Corbett appears in a TikTok video for Planet Money. TikTok video
screenshot, courtesy of NPR.
NPR's "Planet Money" has been one of the few legacy media brands to build a large audience on
TikTok.
Dan spoke with insiders about how the show has attracted 235,000 followers and millions of likes.
What was its secret?
 First, "Planet Money" identified an opening in the market.
 Then the team leaned into the personality of its 24-year-old host and a lo-fi aesthetic.
 Staffers also spent a lot of time crafting scripts.
 And they engaged with the TikTok comments to build a community.
"There was almost [nobody] doing something similar in our beat, and so it was a wide-open
opportunity to just create a style," said Alex Goldmark, the podcast's senior supervising producer.
Read more about the popular TikTok account here.
TikTok star Jada Wesley is filmed by AwesomenessTV's crew for its new reality show "Next
Influencer." Courtesy of AwesomenessTV.

2. ViacomCBS recently released its new TikTok-focused reality show, "AwesomenessTV's Next
Influencer."
Dan wrote that its production team created an NBA-style "bubble" to protect cast and crew from
COVID-19-related risks.
"TikTok is just such an important talent discovery platform for us," said Emily Hecht, the show's
executive producer.
"Next Influencer," which premiered on YouTube on Sunday, is a cross between a traditional MTV-
style reality show like "The Real World" and a series of "collab" videos between a group of TikTok
friends.
Alexa Collins. Alexa Collins.
Influencer Alexa Collins has 1.2 million Instagram followers and over 400,000 fans on TikTok.
Dan spoke with Collins who shared the media kit she uses to pitch brands.
Collins' sponsorship rates include:
 Instagram post: $1,500
 Instagram "Reel": $1,000
 TikTok post: $500
Having a pitch deck with her latest audience numbers saves time when negotiating with brands,
Collins said.
Check out her current media kit here.
Industry updates: This week from Insider's digital culture team: TikTok creators are writing original
numbers for a potential "Ratatouille" the musical.
@rjthecomposer/@danieljmertzlufft/@fettuccinefettuqueen/TikTok
"Ratatouille," the 2007 Disney-Pixar film, has taken over TikTok.
Palmer Haasch wrote that people are making original songs, memes, and videos about a fictional
musical based on the movie.
They call it "Ratatouille: The Musical."
 It started with a song on TikTok with the lyrics, "Remy the Ratatouille, the rat of all my
dreams / I praise you, my Ratatouille, may the world remember your name."
 A TikToker created a theater arrangement for the song.
 Then the concept of a full-blown TikTok musical took off.