The document outlines a campaign by Keep America Beautiful to drive traffic to their website litteringiswrongtoo.org through various social media and advertising methods. The campaign utilized Twitter, Facebook, billboards, posters, ads, radio, and TV spots to promote the website where people could post things they consider wrong. On social media, the campaign gained 70 Twitter followers and posted about other wrongs, and the Facebook page received 542 likes and shared more examples of wrongs and event pictures.