Social Media Breakfast Redwood Falls MN 050313
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Presentation by Jo Miller, GPC on Nonprofit Social Media, Twitter & some Tech Tools for Tight Budgets
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Social Media Breakfast Redwood Falls MN 050313
- 1. Jo Miller, GPC JMGRANTS.COM@JM_GRANTS Presentation for: Why is My Favorite Nonprofit Anti - S.O.C.I.A.L? SOCIAL MEDIA BREAKFAST MINNESOTA April 25, 2013
- 2. ‹#›© 2013 JMA JMGRANTS.COM @JM_GRANTS TECHNOLOGY IS MY FRIEND! Photo Credit Flickr: Catskills Grrl
- 3. ‹#›© 2013 JMA JMGRANTS.COM @JM_GRANTS Understand the Goals of Social Media Activity Photo Credit: Jo Miler / Art Credit: Jacob Miller Momma always said, “Be a good Neigh-Bird”!
- 4. ‹#›© 2013 JMA JMGRANTS.COM @JM_GRANTS Be Good, Be S.O.C.I.A.L. Serve Open Connect Integrity Action Listen Graphic Credit: Convio “Going Social” 2010
- 5. 5 © 2013 JMA JMGRANTS.COM @JM_GRANTS 5© 2013 JMA JMGRANTS.COM
- 6. 6 © 2013 JMA JMGRANTS.COM @JM_GRANTS 6© 2013 JMA JMGRANTS.COM SOCIAL LOGIC MODEL Adapted from McKnight Foundation Community Impact Challenge
- 7. 7 © 2013 JMA JMGRANTS.COM @JM_GRANTS 7© 2013 JMA JMGRANTS.COM ood reat Start Doing (on a tight budget)
- 8. @JM_GRANTS 8© 2013 JMA JMGRANTS.COM TOTAL BUDGETS TO MAINTAIN SOCIAL NETWORK PRESENCE IN THE LAST 12 MONTHS www.NonprofitSocialNetworkSurvey.com
- 9. @JM_GRANTS 9© 2013 JMA JMGRANTS.COM REASONS FOR NOT BUILDING HOUSE SOCIAL NETWORK www.NonprofitSocialNetworkSurvey.com
- 10. @JM_GRANTS 10© 2013 JMA JMGRANTS.COM NPO Dedicated Staff Time in Last 12 Months 11% 56% 12% 10% 8% 3% Full Time Employee 0 FTE 1/4 FTE 1/2 FTE 3/4 - 1 FTE 1 1/4 - 2 FTE 3-6 FTE www.NonprofitSocialNetworkSurvey.com
- 11. @JM_GRANTS ‹#›© 2013 JMA JMGRANTS.COM Monetizing Social Networks www.NonprofitSocialNetworkSurvey.com
- 12. ‹#›© 2013 JMA JMGRANTS.COM @JM_GRANTS Social Networks & Online Communities Not Just for ‘Young’ Twitter Users 35 or Older Pintrest Users 35 or Older
- 13. @JM_GRANTS 13© 2013 JMA JMGRANTS.COM Age Distribution on Social Networks & Online Communities 0% 5% 10% 15% 20% 25% 30% 0-17 18-24 25-34 35-44 45-54 55-64 65+ DoubleClick Ad Planner(Google), US Demographics, June 2012
- 14. @JM_GRANTS 14© 2013 JMA JMGRANTS.COM CHANGE IN ALLOCATING STAFF OVER NEXT 12 MONTHS
- 15. ‹#›© 2013 JMA JMGRANTS.COM @JM_GRANTS Increasing Numbers of Members In-House Networks Take Away: Program Longevity Increases Reach!
- 16. @JM_GRANTS 16© 2013 JMA JMGRANTS.COM TOP 3 FACTORS FOR SUCCESS ON SOCIAL NETWORKS #1 Developed a Strategy #2 Prioritization by Executive Management #3 Dedicated Social Media Staff TAKE AWAY: Invest Time – Values – Resources for Social Media Success Source: www.NonprofitSocialNetworkSurvey.com
- 18. ‹#›© 2013 JMA JMGRANTS.COM @JM_GRANTS "Technology is anything that was invented after you were born. Everything else is just stuff." ~Alan Kay
- 19. 19 © 2013 JMA JMGRANTS.COM @JM_GRANTS 19© 2013 JMA JMGRANTS.COM Twitter @MNGrantPros @JM_Grants @dgriesmann #GRANTCHAT
- 20. 20 © 2013 JMA JMGRANTS.COM @JM_GRANTS 20© 2013 JMA JMGRANTS.COM JO MILLER, GPC http://pinterest.com/pin/469078117408693499/
- 21. 21 © 2013 JMA JMGRANTS.COM @JM_GRANTS 21© 2013 JMA JMGRANTS.COM http://jmgrants.com/how_to_twitter_chat/
- 22. 22 © 2013 JMA JMGRANTS.COM @JM_GRANTS 22© 2013 JMA JMGRANTS.COM TWEETCHAT = HASHTAG MAGIC!
- 23. 23 © 2013 JMA JMGRANTS.COM @JM_GRANTS 23© 2013 JMA JMGRANTS.COM AMBASSADORS Association Chapter Mentored Client Mover & Shaker
- 24. ‹#›© 2013 JMA JMGRANTS.COM @JM_GRANTS FAKE IT OR MAKE IT - Take Away: Don’t Buy (Random) Followers
- 26. @JM_GRANTS 26© 2013 JMA JMGRANTS.COM YOUR WEBCAM!
- 27. @JM_GRANTS 27© 2013 JMA JMGRANTS.COM Project Management Collaboration Communication Research Writing
- 30. @JM_GRANTS ‹#›© 2013 JMA JMGRANTS.COM (PSSST! ITS FREE – REALLY, FREE!)
- 31. 31 © 2013 JMA JMGRANTS.COM @JM_GRANTS 31© 2013 JMA JMGRANTS.COM Open Source OpenOffice Thunderbird
- 33. 33 © 2013 JMA JMGRANTS.COM @JM_GRANTS 33© 2013 JMA JMGRANTS.COM PROJECT MANAGEMENT
- 34. 34 © 2013 JMA JMGRANTS.COM @JM_GRANTS 34© 2013 JMA JMGRANTS.COM The Great Curate!
- 35. 35 © 2013 JMA JMGRANTS.COM @JM_GRANTS 35© 2013 JMA JMGRANTS.COM Delicious.com www.delicious.com/jomillergpc/techtools
- 36. 36 © 2013 JMA JMGRANTS.COM @JM_GRANTS 36© 2013 JMA JMGRANTS.COM Evernote.com
- 37. @JM_GRANTS 37© 2013 JMA JMGRANTS.COM Image Editors IrfranView
- 40. 40 © 2013 JMA JMGRANTS.COM @JM_GRANTS 40© 2013 JMA JMGRANTS.COM CONNECTIONS ARE EVERYWHERE I'm glad you could find use for my image on your blog post. Photography is not something I do for money unless it's a specific assignment, so I'm all too happy that something I created and something that you created could go together. The whole notion that the internet could bring two people at opposite sides of the world together through something they created is ever fascinating to me. Thank you for your kind words, and I wish you well and great success to your website. Photo Credit: BlueDotWalker on Flickr
Editor's Notes
- About me and why I am here today.Social Media Breakfast Redwood Falls MNJo Miller, GPCJ. Miller & Associates, Inc.JMGrants.com@JM_grants
- Be a good Neigh-Bird
- 56% of respondents indicated that they had a ¼ time person. Which means they just added duties to an existing full time job!
- Good News - more than a third of the respondents PLAN on allocating more resources to staffing and social networking throughout 2013.
- If you are thinking about using twitter, here is someone over the age of 65 and active in the grants arena. His twitter account has something like 40 grant opportunities a week, according to his blog. This virtual volunteer, as he calls himself, has been around a while, and I remember him from the early days of Charity Channel – a long time connector and curator. I don’t know Don personally. I have never met him in person. I do love Don. Genuinely. I love what he does for the world. I love his dedication and his giving attitude! So I try to work him into any presentation that I do. MN Grant ProsJM_Grants#grantchat -
- BufferTweetdeckHootsuite
- Collaborative and Networked Communication is moving by leaps and bounds