This document outlines the benefits of social media marketing for businesses. It provides five ways for businesses to promote themselves through social media, including creating engaging pages, leveraging viral content, utilizing existing networks, optimizing business profiles, and using free advertising. The document notes that over 1 billion people actively use social media platforms and that 58% of marketers spend 6+ hours per week on social media. It lists several benefits businesses can realize from social media, such as increased awareness, traffic, brand perception, understanding of customers, and identification of new opportunities.

1. Endeavor Media Solutions

2.  Social Media gives people the power to
share and make the world more open
and connected
 Social Media is a social utility that
connects you with the people you may
not know are around you

3.  Five ways to promote your business
through social media:
1. Create engaging social media pages
2. Leverage the Viral Nature of social media
3. Draw on your network
4. Optimize your business
5. Utilize free advertising

4.  If you are a B2B firm, why are you not
using social?
 Social media is still an emerging multi-
channel, multi-faceted medium for
marketing communications
 By the end of 2012, Social Media
Platforms such as Facebook will have
over 1 billion active users.

5.  58% of marketers are using social media
for 6 hours or more each week and 34%
for 11 or more hours weekly
 Increased traffic and subscribers grew a
significant 9% over a study done last
year. Search rankings also jumped 8%
over the prior year

6.  Increased awareness of the organization
 Increased traffic to website
 Greater favorable perceptions of the brand
 Able to monitor conversations about the organization
 Able to develop targeted marketing activities
 Better understanding of customers perceptions of
their brand
 Improved insights about their target markets
 Identification of positive and negative comments
 Increase in new business
 Identification of new product or service opportunities
 Ability to measure the frequency of the discussion
about the brand
 Early warning of potential product or service issues

7. Visit:
http://EndeavorMediaSolutions.com
for help with your company’s social media
marketing and more!
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