The document discusses the history of commerce and marketing. It describes how peer-to-peer exchange at bazaars created a middle class, but the rise of mass production disconnected producers from consumers. Branding was developed to simulate personal connections, but social media has allowed direct peer-to-peer interactions again. The document argues that on social networks, brands have no role, and marketing is better focused on supporting online conversations between individuals about products and their real experiences.
presentatie gegeven door Koen Delvaux van MedeMerkers tijdens een social media sessie van Plato van spk vzw www.spk.be
Opgelet: 100+ slides, geen verhaal maar voornamelijk backgroundmateriaal om vragen tijdens de sessie te ondersteunen.
This document discusses Reconstruction after the Civil War, including Presidential Reconstruction led by Lincoln and Johnson, Radical Reconstruction by Congress, and the tensions between them. It outlines key events like the Wade Davis Bill, Black Codes enacted by Southern states, and the refusal of Congress to seat representatives from states that quickly rejoined the Union under lenient reconstruction plans. Reconstruction aimed to rebuild the South and define the rights of freed black Americans but was a contentious period with competing visions between the President and Congress.
The 1936 US presidential election saw Democrat Franklin D. Roosevelt defeat Republican Alf Landon. Roosevelt proposed a controversial "Court Packing Plan" to add more justices to the Supreme Court if they did not retire after age 70, but Congress defeated the bill. The New Deal programs increased US debt and emphasized government aid, shifting the US to a modern welfare state. Roosevelt also took the US off the gold standard, giving the government more control over the money supply.
The document discusses the history of commerce and marketing. It describes how peer-to-peer exchange at bazaars created a middle class, but the rise of mass production disconnected producers from consumers. Branding was developed to simulate personal connections, but social media has allowed direct peer-to-peer interactions again. The document argues that on social networks, brands have no role, and marketing is better focused on supporting online conversations between individuals about products and their real experiences.
presentatie gegeven door Koen Delvaux van MedeMerkers tijdens een social media sessie van Plato van spk vzw www.spk.be
Opgelet: 100+ slides, geen verhaal maar voornamelijk backgroundmateriaal om vragen tijdens de sessie te ondersteunen.
This document discusses Reconstruction after the Civil War, including Presidential Reconstruction led by Lincoln and Johnson, Radical Reconstruction by Congress, and the tensions between them. It outlines key events like the Wade Davis Bill, Black Codes enacted by Southern states, and the refusal of Congress to seat representatives from states that quickly rejoined the Union under lenient reconstruction plans. Reconstruction aimed to rebuild the South and define the rights of freed black Americans but was a contentious period with competing visions between the President and Congress.
The 1936 US presidential election saw Democrat Franklin D. Roosevelt defeat Republican Alf Landon. Roosevelt proposed a controversial "Court Packing Plan" to add more justices to the Supreme Court if they did not retire after age 70, but Congress defeated the bill. The New Deal programs increased US debt and emphasized government aid, shifting the US to a modern welfare state. Roosevelt also took the US off the gold standard, giving the government more control over the money supply.
Presentatie gebruikt bij de Powerdag op 17 januari 2013 over de overgang van de old school marketing (5P's) naar social media marketing (5A's). De facebook campaign van Obermutten.
Crowsourcing is een manier van communiceren met je publiek dat steeds meer terrein wint in Nederland. En terrecht! Er zijn vele voordelen om de massa in te zetten voor je merk, dienst of product. Maar bedenk van te voren wel goed wat je wilt, bij wie je wat wilt bewerkstelligen en hoe dat past binnen je totale marketing strategie. Wellicht dat deze presntatie daarbij kan helpen.
Ayman is mijn bureau voor vernieuwing. Ik help u graag te vernieuwen door te inspireren, te innoveren en te realiseren. http://www.ayman.nl/blog
Rollen die ik vervul zijn die van adviseur, conceptontwikkelaar en interim-ondersteuning.
U kunt mij inzetten om te bedenken en realiseren van bijv. nieuwe producten en/of diensten, nieuwe klantgroepen, nieuwe (distributie)kanalen en nieuwe marktbenaderingen.
Mijn specialisaties zijn:
- Marketing & Communicatie
- Internet & Nieuwe media
- Ondernemerschap & Innovatie
“Als alle dagen hetzelfde lijken, komt dat doordat we de goede dingen niet meer zien die zich aandienen in ons leven.” Paulo Coelho
MedeMerkers is a consultancy firm run by two independent consultants, Koen Delvaux and Luc Galoppin, that helps large organizations adapt to social media. They believe social media is making organizations more transparent and "liquid" by involving customers and partners in internal processes. Their approach involves analyzing a company's position, executing a social media strategy through training and tools, and transferring responsibilities internally. They provide services around communication, learning, connectivity, skills and performance measurement to guide clients' social media strategies and transformations.
Presentatie gebruikt bij de Powerdag op 17 januari 2013 over de overgang van de old school marketing (5P's) naar social media marketing (5A's). De facebook campaign van Obermutten.
Crowsourcing is een manier van communiceren met je publiek dat steeds meer terrein wint in Nederland. En terrecht! Er zijn vele voordelen om de massa in te zetten voor je merk, dienst of product. Maar bedenk van te voren wel goed wat je wilt, bij wie je wat wilt bewerkstelligen en hoe dat past binnen je totale marketing strategie. Wellicht dat deze presntatie daarbij kan helpen.
Ayman is mijn bureau voor vernieuwing. Ik help u graag te vernieuwen door te inspireren, te innoveren en te realiseren. http://www.ayman.nl/blog
Rollen die ik vervul zijn die van adviseur, conceptontwikkelaar en interim-ondersteuning.
U kunt mij inzetten om te bedenken en realiseren van bijv. nieuwe producten en/of diensten, nieuwe klantgroepen, nieuwe (distributie)kanalen en nieuwe marktbenaderingen.
Mijn specialisaties zijn:
- Marketing & Communicatie
- Internet & Nieuwe media
- Ondernemerschap & Innovatie
“Als alle dagen hetzelfde lijken, komt dat doordat we de goede dingen niet meer zien die zich aandienen in ons leven.” Paulo Coelho
MedeMerkers is a consultancy firm run by two independent consultants, Koen Delvaux and Luc Galoppin, that helps large organizations adapt to social media. They believe social media is making organizations more transparent and "liquid" by involving customers and partners in internal processes. Their approach involves analyzing a company's position, executing a social media strategy through training and tools, and transferring responsibilities internally. They provide services around communication, learning, connectivity, skills and performance measurement to guide clients' social media strategies and transformations.
Gamification as umbrella for social mediaMedeMerkers
This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11.
Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what other presenters proposed as the mechanics of their cases.
This document discusses new business models and opportunities emerging from social and technological changes. It provides examples of innovative business models like Mobile Vikings which markets solely through social media and focuses on customer service. New models are arising to meet changing customer needs for self-actualization. Attention is becoming a new currency as customers pay attention to some brands and ignore others. Gamification and co-creation are enabling new models where social currency is exchanged between customers, employees, fans and companies via social media platforms. Business is shifting from mass marketing to human conversations and communities.
The document provides an overview of using Facebook pages and groups for business purposes. It discusses the structure of Facebook profiles, pages, and groups. It also covers creating status updates, sharing photos and questions, targeting updates to specific audiences, and using applications, events, and ads to promote pages. The document emphasizes that pages are for public communication while groups allow private sharing, and cautions that contests and promotions must follow Facebook's rules.
This document discusses gamification, which is the process of using game mechanics and game thinking to engage users and solve problems in non-game contexts such as work, education, and health. It provides an overview of key concepts in gamification including game dynamics, game mechanics, motivation, and choice architecture. It also summarizes perspectives on gamification from thought leaders like Jane McGonigal, Gabe Zichermann, and Seth Priebatsch. Resources on gamification like relevant presentations, websites, and experts are also referenced.
In the yearly marketing survey conducted by The House Of Marketing 2 things became clear:
- most marketeers want to do social media in 2011
- most marketeers don't have a clue how to get started.
This presentation gives an insight in how you can set up a successful social media strategy, leverage is across the marketing department and measure it's ROI.
This presentation was given by MedeMerkers as a point of view to illustrate the results of the Yearly Marketing Survey presented at Stichting Marketing in Belgium on March 31 2011.
De presentatie die op 24 februari werd gegeven ter gelegenheid van de lancering van MedeMerkers.
Sprekers:
- Nicole Berx (introductie)
- Koen Delvaux
- Luc Galoppin
- Sigrid Dufraimont
- Saskia Videler
Locatie: Huis Happaert
2. Introductie: wat kan social media betekenen
Twitter, Facebook Linked-In
Social media, een nieuw medium?
Samenwerken met klanten
Voorbeelden
Concrete ideeën
INHOUD
Nog wat tips
Bonus: de social media trollen
Conclusie
22. FACEBOOK
4.000.000 Belgen (en evenveel
Nederlanders)
Een communicatieplatform
(zoals email)
Geen medium (zoals televisie)
Mogelijkheden:
persoonlijk profiel,
fanpage ,group, applicatie,
advertentie
23. TWITTER
150.000 Belgen (en veel
meer Nederlanders)
Vergelijkbaar met
conversaties aan de toog,
op de markt
Niet de juiste plaats om
uw boodschap te
verpreiden
Mogelijkheden:
luisteren, kennis maken,
leren, inspireren, ontdekt
worden
24. LINKEDIN
Heel veel Belgen
Professionals, op zoek
naar business contacten
Ideaal om binnen je sector
mensen te leren kennen
Mogelijkheden:
LinkedIn groepen (van
jezelf of van anderen)
33. BEHOEFTEN VERANDEREN
Landbouwrevolutie:
geen honger meer
Industriële revolutie:
geen kou meer
Informatie revolutie:
geen goesting meer
Hoe helpen merken met
mijn zelfontwikkeling?
34. IK WIL IETS BETEKENEN!
(LIEFST VAN ACHTER MIJN COMPUTER)
35. CO-CREATIE
Uw klant kan u helpen, geef hem goesting om dat te doen.
Produktontwikkeling, klantendienst, promotie, documentatie
52. IDEE1: START EEN TWITTER ACCOUNT,
FACEBOOK PAGINA EN LINKEDIN GROEP
Kijk wat voor jou interessant is
Twitter
marketing en IT mensen
klankbord, ideeën opdoen
Facebook
consumenten (maar ook uw klanten zijn consumenten)
je nieuwe website of e-shop?
LinkedIn
professionals
mensen willen zichzelf tonen
je kan een hub (connector) worden voor andere mensen
84. ACTIVISTEN
* ZOEK PERSOONLIJK (DM/PM) CONTACT MET DE ACTIVIST(EN)
EN VRAAG NAAR ZIJN/HAAR BEWEEGREDENEN
* ZOEK MANIEREN OM EEN OPENLIJKE ACTIE IN DE KIEM TE SMOREN
85. OPPORTUNISTEN
PROBEREN MEE TE
PROFITEREN VAN
SENTIMENTEN
KORTE TERMIJN VISIE
PIC BY KEVINDOOLEY ON FLICKR
89. OPPORTUNISTEN
* BEKIJK JE ACTIE ALTIJD VANUIT VERSCHILLENDE INVALSHOEKEN
* FORMULEER OP VOORHAND EVENTUELE PROBLEMEN
EN HOE ERMEE OM TE GAAN
* VERMIJD OPPORTUNISTISCHE ACTIES
90. DIEVEN
STELEN CONTENT
GEVEN GEEN CREDITS
VOOR HET WERK
PIC BY DANIEL BACHHUBER ON FLICKR
100. PARTICIPATE - CREATE VALUE - LOOSE CONTROL
SOCIAL MEDIA PROVIDES A LEVERAGE TO
CHANGE THE ROLE
OF THE CUSTOMER
SO WE CAN CHANGE INTO A CUSTOMER
CENTRIC ORGANIZATION THROUGH THE
CREATION OF A
SOCIAL ARCHITECTURE
SOCIAL MEDIA IS NOT A TOOL, BUT A STRATEGY TO ACHIEVE THIS