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Irish HR Meeting
Wednesday 18th April 2012
                Deloitte
Social Media Snapshot 2012
 Irish Internet Association (State of the Net – Quarterly
    Bulletin – Spring 2012)
   Sunday Business Post 8th April 2012
   IRN Conference 2012 – remains top concern for employers
   1 billion tweets posted per week
   242 million apps downloaded Christmas Day 2011
   In 2011 YouTube had more than 1 trillion views
   Social Media and the news – PR Issues going Viral!
Legal Issues
 Social Media largely untested in Irish legal system
 Defamation - Who is liable?
 Consumer Protection Issues - CPA 07 – EU Developments
 Intellectual Property Issues –
  Patents/Copyright/Trademark
 Data Protection and Privacy Issues – The Facebook Audit
 Employment Law and Hot Topics
Employment Law Hot Topics
    Ownership Issues - Who “owns” LinkedIn Contacts and
     Groups?

 PenWell Publishing (UK) Limited v Ornstein & Others
  [2007] IRLR 700
 Hayes Specialist Recruitment (Holdings) Limited and anor
  v Ions and anor [2008] All ER 216

 Recruitment Issues – Can an employee be asked for their
    Social Media Passwords at Interview?
Employment Law Hot Topics
    Is an employee free to upload CV to LinkedIn or express
     an interest in new “opportunities”? - Flexman v BG Group
     Plc – Constructive Dismissal

 Company blogs – How to handle liability issues which arise


 Is blocking access to twitter and facebook private accounts
    at work an infringement of employees rights?
Attitude of Irish Courts/Tribunals
 Emma Kiernan v A wear Limited [UD 643/2007]

 Walker v Bausch & Lomb [2008]

 Aoife O’Mahony v PJF Insurances Limited [UD 933/2010]

 Attitude of Courts in other Jurisdictions
What Employers Must Do Now!!
 Review Email and Internet Policies –Incorporate Social
  Media Policy or Draft Social Media Policy now!!

 What should a Social Media Policy cover?

 Training and Awareness are Key!!
Future Challenges
   Embrace Social Media but be vigilant! – Reputational Risk
   Scope of Workplace becoming broader
   Developing Law in relation to ownership and privacy issues
   Social Media and Schools
   Litigation – Service of Proceedings via social media

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Social media and the law 18.04.12

  • 1. Irish HR Meeting Wednesday 18th April 2012 Deloitte
  • 2. Social Media Snapshot 2012  Irish Internet Association (State of the Net – Quarterly Bulletin – Spring 2012)  Sunday Business Post 8th April 2012  IRN Conference 2012 – remains top concern for employers  1 billion tweets posted per week  242 million apps downloaded Christmas Day 2011  In 2011 YouTube had more than 1 trillion views  Social Media and the news – PR Issues going Viral!
  • 3. Legal Issues  Social Media largely untested in Irish legal system  Defamation - Who is liable?  Consumer Protection Issues - CPA 07 – EU Developments  Intellectual Property Issues – Patents/Copyright/Trademark  Data Protection and Privacy Issues – The Facebook Audit  Employment Law and Hot Topics
  • 4. Employment Law Hot Topics  Ownership Issues - Who “owns” LinkedIn Contacts and Groups?  PenWell Publishing (UK) Limited v Ornstein & Others [2007] IRLR 700  Hayes Specialist Recruitment (Holdings) Limited and anor v Ions and anor [2008] All ER 216  Recruitment Issues – Can an employee be asked for their Social Media Passwords at Interview?
  • 5. Employment Law Hot Topics  Is an employee free to upload CV to LinkedIn or express an interest in new “opportunities”? - Flexman v BG Group Plc – Constructive Dismissal  Company blogs – How to handle liability issues which arise  Is blocking access to twitter and facebook private accounts at work an infringement of employees rights?
  • 6. Attitude of Irish Courts/Tribunals  Emma Kiernan v A wear Limited [UD 643/2007]  Walker v Bausch & Lomb [2008]  Aoife O’Mahony v PJF Insurances Limited [UD 933/2010]  Attitude of Courts in other Jurisdictions
  • 7. What Employers Must Do Now!!  Review Email and Internet Policies –Incorporate Social Media Policy or Draft Social Media Policy now!!  What should a Social Media Policy cover?  Training and Awareness are Key!!
  • 8. Future Challenges  Embrace Social Media but be vigilant! – Reputational Risk  Scope of Workplace becoming broader  Developing Law in relation to ownership and privacy issues  Social Media and Schools  Litigation – Service of Proceedings via social media