This document discusses how social media and online tools can be used to easily create, share, and discuss user-generated content to engage audiences, entertain them, and inform them about campaigns. It provides examples of tools like Facebook, Twitter, YouTube, and websites that non-profits can use to research audiences, present information, and spread their messages to large numbers of people in Hong Kong. The document encourages thinking about how to get people's attention online and then explores some of these tools in more detail.

1. social media and
online tools
Stu Lowe

2. social media refers to
internet tools that
easily allow the
creation, sharing and
discussion of user
generated content.

3. http://youtu.be/nXndQuvOacU

4. engage . entertain
. inform . signup

5. give and get
http://www.wwf.org.hk/en/reslib/gallery/kids_cwd_coloring/

6. Save our Seas Video
http://youtu.be/EjIdvPti_rM

7. Think carefully
about how you will
get people’s
attention.

8. Online tools for
your campaign

9. Research tools
izik.com
edcanvas.com

10. Presenting tools
thinglink.com
photopeach.com
infogr.am
google sites /
weebly.com

11. use with secondary
school students and
adults
facebook
twitter
youtube http://www.mobilisationlab.org/how-ngos-win-with-facebook-
better-engagement-in-five-easy-lessons/

12. Other ways to use
the internet to get a
message out.
email
ipetition.com
discussion forums

13. people use the
internet in Hong
Kong.
x 100
x 500 of people to
That’s a lot
hear your message

14. Thank you for
listening
Now it is time to play
with some of the tools