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4. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
359,054 16,758 4.90% Worldwide
Morgan Stanley
@MorganStanley
5. Engagement Score
75
Total Proactive Tweets
112
Retweets Total
5
Favorites Total
4,519
Total Mention
2,872
Total Retweets
1,806
BRAND TWEETS USER TWEETS
Brand Overview
7. Engagement
0
250
500
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Morgan Stanley had an average engagement score of 75 and a highest of 451.
9. Machine-made #bling now have size +
quality to disrupt mined #diamond
market https://t.co/QDRDLCPAJ..
01-Sep-16, Thu 04:20PM
ENGMT. FAV. REPLIES RETWEETS
749 961 28 269
Top Engaging Tweets
As a wave of Baby #Boomers enter
retirement, the privately-held
#business landscape may be set for
..
Whatever you learned about #EM in their
last bull run in the 2000s, throw it
out and start again. -..
16-Aug-16, Tue 12:26PM
ENGMT. FAV. REPLIES RETWEETS
682 629 18 238
06-Sep-16, Tue 05:00PM
ENGMT. FAV. REPLIES RETWEETS
388 246 15 103
NO IMAGE NO IMAGE NO IMAGE
10. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120
0 10 20 30 40 50 60 70 80 90
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
11. 0 50 100 150 200 250 300 350
0 2 4 6 8 10 12
#blockchain*
#investors*
#msideas*
#fintech*
#iot*
#business*
#boomers*
#identitytheft*
#insurtech*
#oott*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
16. Influencers
Name Followers Tweets
la Repubblica 2,446,099 1
CNNMoney 1,651,632 1
The Atlantic 1,354,944 3
El Financiero 788,325 1
Perlite Ore 660,693 2
TOP 5 INFLUENCERS