SlideShare a Scribd company logo
Anatomy of a successful science thread
RSS 2019, Belfast MaartenvSmeden
Why am I here?
Darren Dahly (something along the lines of):
Maarten, could you say a few words about the
anatomy of successful tweets
Me:
“Sure”
RSS 2019, Belfast MaartenvSmeden
Disclaimer
I am a medical statistician
with formal training in: Statistics and Epidemiology
no formal training in (science) communication
I tweet fairly regularly (daily, >6000 tweets total)
This talk:
Tweet architecture from perspective of “tweet construction worker”
RSS 2019, Belfast MaartenvSmeden
My own most “succesful” tweet
https://twitter.com/MaartenvSmeden/status/1083832145779535872
RSS 2019, Belfast MaartenvSmeden
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/f2harrell/status/1051482281431437312?s=20
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/laure_wynants/status/1012302769376714752?s=20
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/lakens/status/1166049199470850049?s=20
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/jd_wilko/status/1164555368028135424?s=20
RSS 2019, Belfast MaartenvSmeden
Threads
• Tweets are short messages (max 280 characters)
• More to say? Multiple “connected” tweets -> Thread
RSS 2019, Belfast MaartenvSmeden
About Threads
A series of connected tweets of one person
add as many
as you want
RSS 2019, Belfast MaartenvSmeden
Pop science example
https://twitter.com/tony_breu/status/1017179836320710657
RSS 2019, Belfast MaartenvSmeden
Pop science example
https://twitter.com/tony_breu/status/1017179836320710657
thread “counter”
RSS 2019, Belfast MaartenvSmeden
Pop science example
https://twitter.com/tony_breu/status/1017179836320710657
image
poll
url +
image
RSS 2019, Belfast MaartenvSmeden
Pop science example
https://twitter.com/tony_breu/status/1017179836320710657
Spacing
RSS 2019, Belfast MaartenvSmeden
Pop science example
https://twitter.com/tony_breu/status/1017179836320710657
RSS 2019, Belfast MaartenvSmeden
Shortish thread
https://twitter.com/statsepi/status/1114446089476812800
10 tweets
~ 750 characters total
~ 120 words total
~ 500,000 impressions
2 core tweets
urls to blogs and literature
RSS 2019, Belfast MaartenvSmeden
The “king” of medical threads
https://twitter.com/ProfDFrancis/status/1023443866555441153
RSS 2019, Belfast MaartenvSmeden
The “king” of medical threads - LONG
https://twitter.com/ProfDFrancis/status/1023443866555441153
RSS 2019, Belfast MaartenvSmeden
Point of view: intention to treat
https://twitter.com/tmorris_mrc/status/1161219586743853057
22 tweets
~ 200 characters per tweet
~ 750 words total
~ 20,000 impressions
graphics
jokes
hashtags
Personal story
RSS 2019, Belfast MaartenvSmeden
Point of view: area under ROC
https://twitter.com/cecilejanssens/status/1104134423673479169
17 tweets
~ 220 characters per tweet
~ 650 words total
~ 280,000 impressions
Lots of graphics
Invited article
~ 900 new followers
RSS 2019, Belfast MaartenvSmeden
Bookclub
https://twitter.com/EpiEllie/status/1005487535706066946
7 tweets
~ 200 characters per tweet
~ 200 words total
~ 60,000 impressions
graphics, gifs, hashtags
First of 11 threads
10 chapters of Pearl’s Book
of Why
RSS 2019, Belfast MaartenvSmeden
Guide for building a website using R
https://twitter.com/dsquintana/status/1139846569623281664
27 tweets
~ 200 characters per tweet
~ 900 words total
~ 100,000 impressions
Series of video’s
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/ADAlthousePhD/status/1123205494968074240
16 tweets
~ 200 characters per tweet
~ 500 words total
~ 50,000 impressions
“plain”
39 comments on PubPeer
https://bit.ly/2MGeGoD
Retraction Watch
https://bit.ly/2U5mG3v
Objections currently “under
review” by journal
Post publication peer review
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1134388823310422016
19 tweets
~ 200 characters per tweet
~ 550 words total
~ 35,000 impressions
For wider non-stats audience
~250 link clicks
RSS 2019, Belfast MaartenvSmeden
What is the best way for making a science thread?
RSS 2019, Belfast MaartenvSmeden
Pseudo-scientific approach: Twitter polls
https://twitter.com/MaartenvSmeden/status/1164954338642579457
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
RSS 2019, Belfast MaartenvSmeden
RSS 2019, Belfast MaartenvSmeden
Communication is a balancing act
RSS 2019, Belfast MaartenvSmeden
Not all threads are succesful
https://twitter.com/MaartenvSmeden/status/999211017459683329
RSS 2019, Belfast MaartenvSmeden
Other science threads
• About cholesterol
https://twitter.com/POhukainen/status/1157328319672721411
• About an unconvincing breast amputation study
https://twitter.com/cecilejanssens/status/1156275140524675072
• About not relying on univariable survival analyses
https://twitter.com/JSheltzer/status/1150828437680074752
• About (wrong interpretation of) p-values
https://twitter.com/statsepi/status/1158849587827871744
• About the problems with measurement of depression
https://twitter.com/EikoFried/status/935098850439847937
• About seven statistical misconceptions
https://twitter.com/MaartenvSmeden/status/1051575138334990337
• About deciding on covariate adjustment in trials
https://twitter.com/statsepi/status/1115902270888128514
RSS 2019, Belfast MaartenvSmeden

More Related Content

More from Maarten van Smeden

Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...
Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...
Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...
Maarten van Smeden
 
Guideline for high-quality diagnostic and prognostic applications of AI in he...
Guideline for high-quality diagnostic and prognostic applications of AI in he...Guideline for high-quality diagnostic and prognostic applications of AI in he...
Guideline for high-quality diagnostic and prognostic applications of AI in he...
Maarten van Smeden
 
Predictimands
PredictimandsPredictimands
Predictimands
Maarten van Smeden
 
Prognosis-based medicine: merits and pitfalls of forecasting patient health
Prognosis-based medicine: merits and pitfalls of forecasting patient healthPrognosis-based medicine: merits and pitfalls of forecasting patient health
Prognosis-based medicine: merits and pitfalls of forecasting patient health
Maarten van Smeden
 
Algorithm based medicine
Algorithm based medicineAlgorithm based medicine
Algorithm based medicine
Maarten van Smeden
 
Algorithm based medicine: old statistics wine in new machine learning bottles?
Algorithm based medicine: old statistics wine in new machine learning bottles?Algorithm based medicine: old statistics wine in new machine learning bottles?
Algorithm based medicine: old statistics wine in new machine learning bottles?
Maarten van Smeden
 
Clinical prediction models for covid-19: alarming results from a living syste...
Clinical prediction models for covid-19: alarming results from a living syste...Clinical prediction models for covid-19: alarming results from a living syste...
Clinical prediction models for covid-19: alarming results from a living syste...
Maarten van Smeden
 
Five questions about artificial intelligence
Five questions about artificial intelligenceFive questions about artificial intelligence
Five questions about artificial intelligence
Maarten van Smeden
 
Development and evaluation of prediction models: pitfalls and solutions
Development and evaluation of prediction models: pitfalls and solutionsDevelopment and evaluation of prediction models: pitfalls and solutions
Development and evaluation of prediction models: pitfalls and solutions
Maarten van Smeden
 
Prediction models for diagnosis and prognosis related to COVID-19
Prediction models for diagnosis and prognosis related to COVID-19Prediction models for diagnosis and prognosis related to COVID-19
Prediction models for diagnosis and prognosis related to COVID-19
Maarten van Smeden
 
Clinical prediction models: development, validation and beyond
Clinical prediction models:development, validation and beyondClinical prediction models:development, validation and beyond
Clinical prediction models: development, validation and beyond
Maarten van Smeden
 
Correcting for missing data, measurement error and confounding
Correcting for missing data, measurement error and confoundingCorrecting for missing data, measurement error and confounding
Correcting for missing data, measurement error and confounding
Maarten van Smeden
 
Why the EPV≥10 sample size rule is rubbish and what to use instead
Why the EPV≥10 sample size rule is rubbish and what to use instead Why the EPV≥10 sample size rule is rubbish and what to use instead
Why the EPV≥10 sample size rule is rubbish and what to use instead
Maarten van Smeden
 
Living systematic reviews: now and in the future
Living systematic reviews: now and in the futureLiving systematic reviews: now and in the future
Living systematic reviews: now and in the future
Maarten van Smeden
 
Voorspelmodellen en COVID-19
Voorspelmodellen en COVID-19Voorspelmodellen en COVID-19
Voorspelmodellen en COVID-19
Maarten van Smeden
 
The statistics of the coronavirus
The statistics of the coronavirusThe statistics of the coronavirus
The statistics of the coronavirus
Maarten van Smeden
 
COVID-19 related prediction models for diagnosis and prognosis - a living sys...
COVID-19 related prediction models for diagnosis and prognosis - a living sys...COVID-19 related prediction models for diagnosis and prognosis - a living sys...
COVID-19 related prediction models for diagnosis and prognosis - a living sys...
Maarten van Smeden
 
ML and AI: a blessing and curse for statisticians and medical doctors
ML and AI: a blessing and curse forstatisticians and medical doctorsML and AI: a blessing and curse forstatisticians and medical doctors
ML and AI: a blessing and curse for statisticians and medical doctors
Maarten van Smeden
 
Measurement error in medical research
Measurement error in medical researchMeasurement error in medical research
Measurement error in medical research
Maarten van Smeden
 
The basics of prediction modeling
The basics of prediction modeling The basics of prediction modeling
The basics of prediction modeling
Maarten van Smeden
 

More from Maarten van Smeden (20)

Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...
Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...
Shrinkage in medical prediction: the poor man’s solution for an inadequate sa...
 
Guideline for high-quality diagnostic and prognostic applications of AI in he...
Guideline for high-quality diagnostic and prognostic applications of AI in he...Guideline for high-quality diagnostic and prognostic applications of AI in he...
Guideline for high-quality diagnostic and prognostic applications of AI in he...
 
Predictimands
PredictimandsPredictimands
Predictimands
 
Prognosis-based medicine: merits and pitfalls of forecasting patient health
Prognosis-based medicine: merits and pitfalls of forecasting patient healthPrognosis-based medicine: merits and pitfalls of forecasting patient health
Prognosis-based medicine: merits and pitfalls of forecasting patient health
 
Algorithm based medicine
Algorithm based medicineAlgorithm based medicine
Algorithm based medicine
 
Algorithm based medicine: old statistics wine in new machine learning bottles?
Algorithm based medicine: old statistics wine in new machine learning bottles?Algorithm based medicine: old statistics wine in new machine learning bottles?
Algorithm based medicine: old statistics wine in new machine learning bottles?
 
Clinical prediction models for covid-19: alarming results from a living syste...
Clinical prediction models for covid-19: alarming results from a living syste...Clinical prediction models for covid-19: alarming results from a living syste...
Clinical prediction models for covid-19: alarming results from a living syste...
 
Five questions about artificial intelligence
Five questions about artificial intelligenceFive questions about artificial intelligence
Five questions about artificial intelligence
 
Development and evaluation of prediction models: pitfalls and solutions
Development and evaluation of prediction models: pitfalls and solutionsDevelopment and evaluation of prediction models: pitfalls and solutions
Development and evaluation of prediction models: pitfalls and solutions
 
Prediction models for diagnosis and prognosis related to COVID-19
Prediction models for diagnosis and prognosis related to COVID-19Prediction models for diagnosis and prognosis related to COVID-19
Prediction models for diagnosis and prognosis related to COVID-19
 
Clinical prediction models: development, validation and beyond
Clinical prediction models:development, validation and beyondClinical prediction models:development, validation and beyond
Clinical prediction models: development, validation and beyond
 
Correcting for missing data, measurement error and confounding
Correcting for missing data, measurement error and confoundingCorrecting for missing data, measurement error and confounding
Correcting for missing data, measurement error and confounding
 
Why the EPV≥10 sample size rule is rubbish and what to use instead
Why the EPV≥10 sample size rule is rubbish and what to use instead Why the EPV≥10 sample size rule is rubbish and what to use instead
Why the EPV≥10 sample size rule is rubbish and what to use instead
 
Living systematic reviews: now and in the future
Living systematic reviews: now and in the futureLiving systematic reviews: now and in the future
Living systematic reviews: now and in the future
 
Voorspelmodellen en COVID-19
Voorspelmodellen en COVID-19Voorspelmodellen en COVID-19
Voorspelmodellen en COVID-19
 
The statistics of the coronavirus
The statistics of the coronavirusThe statistics of the coronavirus
The statistics of the coronavirus
 
COVID-19 related prediction models for diagnosis and prognosis - a living sys...
COVID-19 related prediction models for diagnosis and prognosis - a living sys...COVID-19 related prediction models for diagnosis and prognosis - a living sys...
COVID-19 related prediction models for diagnosis and prognosis - a living sys...
 
ML and AI: a blessing and curse for statisticians and medical doctors
ML and AI: a blessing and curse forstatisticians and medical doctorsML and AI: a blessing and curse forstatisticians and medical doctors
ML and AI: a blessing and curse for statisticians and medical doctors
 
Measurement error in medical research
Measurement error in medical researchMeasurement error in medical research
Measurement error in medical research
 
The basics of prediction modeling
The basics of prediction modeling The basics of prediction modeling
The basics of prediction modeling
 

Recently uploaded

Adjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyerAdjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyer
pablovgd
 
Gasification and Pyrolyssis of plastic Waste under a Circular Economy perpective
Gasification and Pyrolyssis of plastic Waste under a Circular Economy perpectiveGasification and Pyrolyssis of plastic Waste under a Circular Economy perpective
Gasification and Pyrolyssis of plastic Waste under a Circular Economy perpective
Recupera
 
Anatomy, and reproduction of Gnetum.pptx
Anatomy, and reproduction of Gnetum.pptxAnatomy, and reproduction of Gnetum.pptx
Anatomy, and reproduction of Gnetum.pptx
karthiksaran8
 
poikilocytosis 23765437865210857453257844.pptx
poikilocytosis 23765437865210857453257844.pptxpoikilocytosis 23765437865210857453257844.pptx
poikilocytosis 23765437865210857453257844.pptx
muralinath2
 
AN EMPIRE ACROSS THE THREE CONTINENTS.pptx
AN EMPIRE ACROSS THE THREE CONTINENTS.pptxAN EMPIRE ACROSS THE THREE CONTINENTS.pptx
AN EMPIRE ACROSS THE THREE CONTINENTS.pptx
kalpnayadav03021986
 
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Sérgio Sacani
 
PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...
PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...
PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...
Thane Heins
 
Hydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanet
Hydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanetHydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanet
Hydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanet
Sérgio Sacani
 
El Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdf
El Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdfEl Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdf
El Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdf
Champs Elysee Roldan
 
antenna-fundamentals an introductions to basics
antenna-fundamentals an introductions to basicsantenna-fundamentals an introductions to basics
antenna-fundamentals an introductions to basics
drphrao1
 
ANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDE
ANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDEANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDE
ANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDE
RanjithaSL
 
seed drying lecture, different types of dryers
seed drying lecture, different types of dryersseed drying lecture, different types of dryers
seed drying lecture, different types of dryers
Rammehargahlot1
 
Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...
Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...
Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...
James AH Campbell
 
HAZARDOUS ENERGIES -LOTO Training Program.pptx
HAZARDOUS ENERGIES -LOTO Training Program.pptxHAZARDOUS ENERGIES -LOTO Training Program.pptx
HAZARDOUS ENERGIES -LOTO Training Program.pptx
ArfanSubhani
 
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary TrackThe Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
Sérgio Sacani
 
Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...
Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...
Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...
University of Maribor
 
Review Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPY
Review Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPYReview Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPY
Review Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPY
niranjangiri009
 
Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...
Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...
Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...
Sérgio Sacani
 
morphology and reproduction of Thuja.pptx
morphology and reproduction of Thuja.pptxmorphology and reproduction of Thuja.pptx
morphology and reproduction of Thuja.pptx
karthiksaran8
 
How Does TaskTrain Integrate Workflow and Project Management Efficiently.pdf
How Does TaskTrain Integrate Workflow and Project Management Efficiently.pdfHow Does TaskTrain Integrate Workflow and Project Management Efficiently.pdf
How Does TaskTrain Integrate Workflow and Project Management Efficiently.pdf
Task Train
 

Recently uploaded (20)

Adjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyerAdjusted NuGOweek 2024 Ghent programme flyer
Adjusted NuGOweek 2024 Ghent programme flyer
 
Gasification and Pyrolyssis of plastic Waste under a Circular Economy perpective
Gasification and Pyrolyssis of plastic Waste under a Circular Economy perpectiveGasification and Pyrolyssis of plastic Waste under a Circular Economy perpective
Gasification and Pyrolyssis of plastic Waste under a Circular Economy perpective
 
Anatomy, and reproduction of Gnetum.pptx
Anatomy, and reproduction of Gnetum.pptxAnatomy, and reproduction of Gnetum.pptx
Anatomy, and reproduction of Gnetum.pptx
 
poikilocytosis 23765437865210857453257844.pptx
poikilocytosis 23765437865210857453257844.pptxpoikilocytosis 23765437865210857453257844.pptx
poikilocytosis 23765437865210857453257844.pptx
 
AN EMPIRE ACROSS THE THREE CONTINENTS.pptx
AN EMPIRE ACROSS THE THREE CONTINENTS.pptxAN EMPIRE ACROSS THE THREE CONTINENTS.pptx
AN EMPIRE ACROSS THE THREE CONTINENTS.pptx
 
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
Possible Anthropogenic Contributions to the LAMP-observed Surficial Icy Regol...
 
PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...
PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...
PART 1 & PART 2 The New Natural Principles of Newtonian Mechanics, Electromec...
 
Hydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanet
Hydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanetHydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanet
Hydrogen sulfide and metal-enriched atmosphere for a Jupiter-mass exoplanet
 
El Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdf
El Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdfEl Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdf
El Nuevo Cohete Ariane de la Agencia Espacial Europea-6_Media-Kit_english.pdf
 
antenna-fundamentals an introductions to basics
antenna-fundamentals an introductions to basicsantenna-fundamentals an introductions to basics
antenna-fundamentals an introductions to basics
 
ANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDE
ANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDEANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDE
ANTIGENS_.pptx ( Ranjitha SL) PRESENTATION SLIDE
 
seed drying lecture, different types of dryers
seed drying lecture, different types of dryersseed drying lecture, different types of dryers
seed drying lecture, different types of dryers
 
Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...
Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...
Probing the northern Kaapvaal craton root with mantle-derived xenocrysts from...
 
HAZARDOUS ENERGIES -LOTO Training Program.pptx
HAZARDOUS ENERGIES -LOTO Training Program.pptxHAZARDOUS ENERGIES -LOTO Training Program.pptx
HAZARDOUS ENERGIES -LOTO Training Program.pptx
 
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary TrackThe Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
The Dynamical Origins of the Dark Comets and a Proposed Evolutionary Track
 
Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...
Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...
Modelling, Simulation, and Computer-aided Design in Computational, Evolutiona...
 
Review Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPY
Review Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPYReview Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPY
Review Article:- A REVIEW ON RADIOISOTOPES IN CANCER THERAPY
 
Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...
Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...
Transmission Spectroscopy of the Habitable Zone Exoplanet LHS 1140 b with JWS...
 
morphology and reproduction of Thuja.pptx
morphology and reproduction of Thuja.pptxmorphology and reproduction of Thuja.pptx
morphology and reproduction of Thuja.pptx
 
How Does TaskTrain Integrate Workflow and Project Management Efficiently.pdf
How Does TaskTrain Integrate Workflow and Project Management Efficiently.pdfHow Does TaskTrain Integrate Workflow and Project Management Efficiently.pdf
How Does TaskTrain Integrate Workflow and Project Management Efficiently.pdf
 

Anatomy of a successful science thread

  • 2. RSS 2019, Belfast MaartenvSmeden Why am I here? Darren Dahly (something along the lines of): Maarten, could you say a few words about the anatomy of successful tweets Me: “Sure”
  • 3. RSS 2019, Belfast MaartenvSmeden Disclaimer I am a medical statistician with formal training in: Statistics and Epidemiology no formal training in (science) communication I tweet fairly regularly (daily, >6000 tweets total) This talk: Tweet architecture from perspective of “tweet construction worker”
  • 4. RSS 2019, Belfast MaartenvSmeden My own most “succesful” tweet https://twitter.com/MaartenvSmeden/status/1083832145779535872
  • 5. RSS 2019, Belfast MaartenvSmeden
  • 6. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/f2harrell/status/1051482281431437312?s=20
  • 7. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/laure_wynants/status/1012302769376714752?s=20
  • 8. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/lakens/status/1166049199470850049?s=20
  • 9. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/jd_wilko/status/1164555368028135424?s=20
  • 10. RSS 2019, Belfast MaartenvSmeden Threads • Tweets are short messages (max 280 characters) • More to say? Multiple “connected” tweets -> Thread
  • 11. RSS 2019, Belfast MaartenvSmeden About Threads A series of connected tweets of one person add as many as you want
  • 12. RSS 2019, Belfast MaartenvSmeden Pop science example https://twitter.com/tony_breu/status/1017179836320710657
  • 13. RSS 2019, Belfast MaartenvSmeden Pop science example https://twitter.com/tony_breu/status/1017179836320710657 thread “counter”
  • 14. RSS 2019, Belfast MaartenvSmeden Pop science example https://twitter.com/tony_breu/status/1017179836320710657 image poll url + image
  • 15. RSS 2019, Belfast MaartenvSmeden Pop science example https://twitter.com/tony_breu/status/1017179836320710657 Spacing
  • 16. RSS 2019, Belfast MaartenvSmeden Pop science example https://twitter.com/tony_breu/status/1017179836320710657
  • 17. RSS 2019, Belfast MaartenvSmeden Shortish thread https://twitter.com/statsepi/status/1114446089476812800 10 tweets ~ 750 characters total ~ 120 words total ~ 500,000 impressions 2 core tweets urls to blogs and literature
  • 18. RSS 2019, Belfast MaartenvSmeden The “king” of medical threads https://twitter.com/ProfDFrancis/status/1023443866555441153
  • 19. RSS 2019, Belfast MaartenvSmeden The “king” of medical threads - LONG https://twitter.com/ProfDFrancis/status/1023443866555441153
  • 20. RSS 2019, Belfast MaartenvSmeden Point of view: intention to treat https://twitter.com/tmorris_mrc/status/1161219586743853057 22 tweets ~ 200 characters per tweet ~ 750 words total ~ 20,000 impressions graphics jokes hashtags Personal story
  • 21. RSS 2019, Belfast MaartenvSmeden Point of view: area under ROC https://twitter.com/cecilejanssens/status/1104134423673479169 17 tweets ~ 220 characters per tweet ~ 650 words total ~ 280,000 impressions Lots of graphics Invited article ~ 900 new followers
  • 22. RSS 2019, Belfast MaartenvSmeden Bookclub https://twitter.com/EpiEllie/status/1005487535706066946 7 tweets ~ 200 characters per tweet ~ 200 words total ~ 60,000 impressions graphics, gifs, hashtags First of 11 threads 10 chapters of Pearl’s Book of Why
  • 23. RSS 2019, Belfast MaartenvSmeden Guide for building a website using R https://twitter.com/dsquintana/status/1139846569623281664 27 tweets ~ 200 characters per tweet ~ 900 words total ~ 100,000 impressions Series of video’s
  • 24. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/ADAlthousePhD/status/1123205494968074240 16 tweets ~ 200 characters per tweet ~ 500 words total ~ 50,000 impressions “plain” 39 comments on PubPeer https://bit.ly/2MGeGoD Retraction Watch https://bit.ly/2U5mG3v Objections currently “under review” by journal Post publication peer review
  • 25. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1134388823310422016 19 tweets ~ 200 characters per tweet ~ 550 words total ~ 35,000 impressions For wider non-stats audience ~250 link clicks
  • 26. RSS 2019, Belfast MaartenvSmeden What is the best way for making a science thread?
  • 27. RSS 2019, Belfast MaartenvSmeden Pseudo-scientific approach: Twitter polls https://twitter.com/MaartenvSmeden/status/1164954338642579457
  • 28. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
  • 29. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
  • 30. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
  • 31. RSS 2019, Belfast MaartenvSmedenhttps://twitter.com/MaartenvSmeden/status/1164954338642579457
  • 32. RSS 2019, Belfast MaartenvSmeden
  • 33. RSS 2019, Belfast MaartenvSmeden Communication is a balancing act
  • 34. RSS 2019, Belfast MaartenvSmeden Not all threads are succesful https://twitter.com/MaartenvSmeden/status/999211017459683329
  • 35. RSS 2019, Belfast MaartenvSmeden Other science threads • About cholesterol https://twitter.com/POhukainen/status/1157328319672721411 • About an unconvincing breast amputation study https://twitter.com/cecilejanssens/status/1156275140524675072 • About not relying on univariable survival analyses https://twitter.com/JSheltzer/status/1150828437680074752 • About (wrong interpretation of) p-values https://twitter.com/statsepi/status/1158849587827871744 • About the problems with measurement of depression https://twitter.com/EikoFried/status/935098850439847937 • About seven statistical misconceptions https://twitter.com/MaartenvSmeden/status/1051575138334990337 • About deciding on covariate adjustment in trials https://twitter.com/statsepi/status/1115902270888128514
  • 36. RSS 2019, Belfast MaartenvSmeden