Social Good & Hispanics (presentation by Social Lens)
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The document provides 5 tips for engaging Hispanics in social good campaigns: 1) Get to know the target audience beyond stereotypes, 2) Make campaigns culturally relevant without superficial additions, 3) Avoid boring campaigns by making social good messaging engaging, 4) Start small, test ideas, and refine based on feedback before wide implementation, and 5) Reach target audiences where they are rather than expecting them to engage on your terms. The tips are part of a panel discussion on engaging Hispanics in social good led by @JulieDiazAsper.
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Social Good & Hispanics (presentation by Social Lens)
- 1. GWHCC Hispanics & Social Good Panel #GWHCCSocialGood @JulieDiazAsper
- 2. Tip 1: Get to know your target. Not all Latinos eat chili peppers #GWHCCSocialGood @JulieDiazAsper
- 3. Tip 2: Be culturally relevant. Don’t just add a sombero #GWHCCSocialGood @JulieDiazAsper
- 4. Tip 3: Don’t be boring. Social Good is no excuse for boring #GWHCCSocialGood @JulieDiazAsper
- 5. Tip 4: Start small, test and refine Don’t bomb the market #GWHCCSocialGood @JulieDiazAsper
- 6. Tip 5: Don’t expect them to come to you Reach your target where they are #GWHCCSocialGood @JulieDiazAsper
- 7. Thanks for all the good you are doing! #GWHCCSocialGood @JulieDiazAsper
Editor's Notes
- Yes all latinos don’t eat spicy foods. In fact most were born in the US.65% of Latinos are US born. That numbers jumped to 93% when you look at under 18