This document discusses using social media for business purposes. It notes that social media offers low-cost promotion for startups and growing businesses. It discusses how conversations have moved from one-to-one to one-to-many. Finally, it recommends developing a digital strategy and using tools to manage social media presences across multiple platforms.
This document provides an overview of social media and social influence marketing. It begins with statistics about the large numbers of people using social media platforms like Facebook and discusses how the internet has evolved from one-way communication to enable more interaction and user-generated content through social media. Key points made include that social media supports human desires for social interaction, democratizes information sharing, and transforms consumers into producers of content. The document emphasizes that people no longer buy products alone and that brands must focus on engaging their communities through social media. It provides examples of both good and bad social media strategies and emphasizes the importance of listening, responding, being honest and fixing problems when they arise in order to establish brand devotion.
Principals, tools, and strategies for getting the word out about your art or your business by getting involved with social media. As presented by Mike Subelsky, founder of Ignite Baltimore and co-founder of OtherInbox.com.
Ammar Mohammed will discuss blogging and how content on websites and social media can improve the visibility of a person, company or organization.
Ammar is responsible for New Media operations at Al Jazeera News. He is a certified instructor and gives training courses in New Media and Social Media.
He is an avid blogger and tweeter about a range of issues including the media, social and youth issues.
http://www.refreshqatar.com/
The document discusses the technologies that underpin Enterprise 2.0 and collaboration, including RSS, blogs, wikis, tagging, podcasting, social networking, and online video. It provides examples of tools in each area and explains how large vendors are supporting collaborative technologies. Knowledge workers and the importance of knowledge in the modern economy are also discussed.
Platform failure! YouTube, Facebook & Co. go rogueBertram Gugel
YouTube und Facebook verselbständigen sich: Algorithmen und die damit einhergehenden Feedback-Loops bestimmen die Sichtbarkeit von Inhalten. Daraus ergeben sich sowohl für die Plattformen als auch für Creators und Publikum viele Probleme und Herausforderungen – dass es auch anders geht, zeigen Spotify und Netflix.
„Wir sind kein Medienkonzern. Wir sind eine Plattform“ ist der Standardsatz von YouTube, Facebook und Co. Doch selbst die stärksten Verfechter der Plattformen bekommen so langsam ihre Zweifel. Indem sie auf Engagement oder Verweildauer optimieren, beeinflussen sie nicht nur Nutzerinnen und Nutzer, sondern auch die Creators, die ihre Inhalte immer genauer an die Plattform-Vorgaben anpassen. Aus diesen Feedback-Loops entstehen Effekte, die selbst Facebook, YouTube und Co. nicht mehr überblicken. Die Plattformen haben sich verselbständigt und produzieren Inkonsequenzen, Skandale und Fehler am Fließband. Allerdings müssen Plattformen nicht zwangsläufig im Chaos enden, wie Spotify, Netflix und Amazon eindrucksvoll beweisen. Was läuft also schief auf YouTube, Facebook und Co.? Wie können Produzentinnen und Produzenten vermeiden, nur noch für Algorithmen zu produzieren? Welche Änderungen sorgen für ein besseres Umfeld für Nutzerinnen und Nutzer, Creators und Werbetreibende gleichermaßen?
Media Convention 2018, 03.05.2018, Berlin
How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. The rules have changed. Here's what you need to know...
Managing a Crisis in Today's Digital World
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
This document provides an overview of social media and social influence marketing. It begins with statistics about the large numbers of people using social media platforms like Facebook and discusses how the internet has evolved from one-way communication to enable more interaction and user-generated content through social media. Key points made include that social media supports human desires for social interaction, democratizes information sharing, and transforms consumers into producers of content. The document emphasizes that people no longer buy products alone and that brands must focus on engaging their communities through social media. It provides examples of both good and bad social media strategies and emphasizes the importance of listening, responding, being honest and fixing problems when they arise in order to establish brand devotion.
Principals, tools, and strategies for getting the word out about your art or your business by getting involved with social media. As presented by Mike Subelsky, founder of Ignite Baltimore and co-founder of OtherInbox.com.
Ammar Mohammed will discuss blogging and how content on websites and social media can improve the visibility of a person, company or organization.
Ammar is responsible for New Media operations at Al Jazeera News. He is a certified instructor and gives training courses in New Media and Social Media.
He is an avid blogger and tweeter about a range of issues including the media, social and youth issues.
http://www.refreshqatar.com/
The document discusses the technologies that underpin Enterprise 2.0 and collaboration, including RSS, blogs, wikis, tagging, podcasting, social networking, and online video. It provides examples of tools in each area and explains how large vendors are supporting collaborative technologies. Knowledge workers and the importance of knowledge in the modern economy are also discussed.
Platform failure! YouTube, Facebook & Co. go rogueBertram Gugel
YouTube und Facebook verselbständigen sich: Algorithmen und die damit einhergehenden Feedback-Loops bestimmen die Sichtbarkeit von Inhalten. Daraus ergeben sich sowohl für die Plattformen als auch für Creators und Publikum viele Probleme und Herausforderungen – dass es auch anders geht, zeigen Spotify und Netflix.
„Wir sind kein Medienkonzern. Wir sind eine Plattform“ ist der Standardsatz von YouTube, Facebook und Co. Doch selbst die stärksten Verfechter der Plattformen bekommen so langsam ihre Zweifel. Indem sie auf Engagement oder Verweildauer optimieren, beeinflussen sie nicht nur Nutzerinnen und Nutzer, sondern auch die Creators, die ihre Inhalte immer genauer an die Plattform-Vorgaben anpassen. Aus diesen Feedback-Loops entstehen Effekte, die selbst Facebook, YouTube und Co. nicht mehr überblicken. Die Plattformen haben sich verselbständigt und produzieren Inkonsequenzen, Skandale und Fehler am Fließband. Allerdings müssen Plattformen nicht zwangsläufig im Chaos enden, wie Spotify, Netflix und Amazon eindrucksvoll beweisen. Was läuft also schief auf YouTube, Facebook und Co.? Wie können Produzentinnen und Produzenten vermeiden, nur noch für Algorithmen zu produzieren? Welche Änderungen sorgen für ein besseres Umfeld für Nutzerinnen und Nutzer, Creators und Werbetreibende gleichermaßen?
Media Convention 2018, 03.05.2018, Berlin
How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. The rules have changed. Here's what you need to know...
Managing a Crisis in Today's Digital World
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
The document discusses the future of the web and Web 2.0. It contrasts features of Web 1.0 like personal websites and directories with Web 2.0 elements like blogging, advertising, web services, user participation, syndication, and tagging. PR 2.0 is described as encouraging transparent participation in networks and communities to spark conversations, unlike the controlled messaging of PR 1.0. Case studies on using hashtags and Twitter for bushfire updates in Australia and search-optimized news releases are presented.
The document discusses how executives can build their legacy through the effective use of social media. It provides examples of leaders like Steve Jobs, Napoleon Hill, Richard Branson, Leon Charney, and Marc Benioff who have successfully used platforms like blogs, LinkedIn, Facebook, and podcasts to share their vision and expertise with wide audiences. Building an online presence through regular posting allows executives to enhance their personal brand, motivate others, gain feedback, and leave a lasting record of their contributions and thoughts on industry trends for the future.
The document discusses the evolution of communication tools from traditional methods like letters and faxes to modern social media platforms. It provides an overview of various Web 2.0 technologies like blogs, wikis, social networking sites and how these allow for greater information sharing and collaboration. The document also outlines benefits of using social media for businesses, including increased online engagement and new opportunities for marketing, PR and events. It concludes by recommending that companies start using these tools gradually and manage social media efforts properly.
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01largoy
This document discusses media manipulation strategies. It describes a "trading up the chain" method where a story is placed on a small blog to gain traction, then moves to larger blogs and outlets until it reaches national media. A case study shows how controversial stories were spread this way to promote a book and movie. The document warns that misinformation can now spread without deliberate pushing, as the media ecosystem is primed to react to even minor sparks.
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Mark Grindeland
This document discusses ShesConnected Multimedia Corp, a company that helps brands connect with women through social media. It provides social networking sites, events, market research reports, and community management consulting services. The founders are Mark Grindeland, with 25+ years of experience working with consumer brands, and Donna Marie Antoniadis, founder of digital marketing agencies. It lists their services and contact information.
The document provides information about using Twitter for marketing and communication purposes. It discusses getting started on Twitter, including setting up a profile and account. It also covers Twitter lingo and features, such as hashtags, retweets, favorites and notifications. Instructions are given for connecting Twitter to other social media platforms like Facebook and LinkedIn. The overall purpose is to educate users on how to effectively use Twitter to promote themselves, bands, or businesses.
Jet Blue and Comcast are examined as case studies in using social media. Jet Blue effectively uses multiple social media platforms both internally and externally, including YouTube, Twitter, and blogs. Comcast also utilizes various social media but could better integrate their accounts and unify their online presence. Both companies are advised to further explain their social media policies and have dedicated community managers.
This document provides instructions and guidance for managing Startau Tel Aviv University's social media accounts and online presence. It includes information on administrative logins and passwords for platforms like Facebook, Twitter, and Startau.org. It also offers tips on effective social media posting, using analytics to understand audience engagement, and creating a monthly report on key online metrics. The goal is to spread awareness of Startau's services and events while measuring the success of its digital marketing efforts.
1. The document discusses how businesses can leverage the internet and social media for marketing and growth. It provides a history of the internet and outlines strategies for websites, blogs, Facebook, Twitter, YouTube, LinkedIn and mobile apps.
2. Key recommendations include having an updated website, using analytics to measure traffic, employing search engine optimization techniques, and engaging customers through social media platforms.
3. Setting up business pages on Facebook, creating a company Twitter account, and uploading videos to YouTube can help get messages out and build relationships with clients. Mobile apps also present opportunities as more people access the internet via smartphones.
Inbound marketing differs from social media marketing and content marketing in really important ways. Learn more about how to use it to sustainably grow your business.
Includes BONUS content from our Marketing Facts vs Fantasies eBook...
This document discusses hacking Facebook accounts and provides tips for improving Facebook security. It mentions that hacking accounts was initially done for fun to find security flaws, but can be considered a crime. The document provides some methods for hacking accounts, but also recommends users be cautious online and take steps to protect their privacy and security on Facebook.
Michael Weisfeld presented on privacy issues sparked by Facebook's growth and changes to its privacy settings and policies. Facebook saw explosive growth reaching over 400 million users. However, updates to allow sharing of personal information through the "Open Graph" and partner sites led to public backlash over user privacy controls. Facebook then simplified its privacy settings and allowed users more control over how their information is shared in response to these concerns. Weisfeld concluded by noting the importance of respecting user privacy and being aware of clients' privacy policies as an agency.
This document provides summaries of 10 social media success stories and campaigns. It describes how Mountain Dew engaged fans to create and vote on new soda flavors through its DEWmocracy campaign. It also discusses how Netflix held a contest that improved its movie recommendation algorithm, saving the company money. Additionally, it outlines how the Imperial War Museum used Twitter to retell the Battle of Britain in real-time from pilots' perspectives in 1940. The document aims to showcase creative uses of social media that engaged audiences for brands.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how engaging video and interactive content on email campaigns and social media can boost online donations.
The document discusses the future of the web and Web 2.0. It contrasts features of Web 1.0 like personal websites and directories with Web 2.0 elements like blogging, advertising, web services, user participation, syndication, and tagging. PR 2.0 is described as encouraging transparent participation in networks and communities to spark conversations, unlike the controlled messaging of PR 1.0. Case studies on using hashtags and Twitter for bushfire updates in Australia and search-optimized news releases are presented.
The document discusses how executives can build their legacy through the effective use of social media. It provides examples of leaders like Steve Jobs, Napoleon Hill, Richard Branson, Leon Charney, and Marc Benioff who have successfully used platforms like blogs, LinkedIn, Facebook, and podcasts to share their vision and expertise with wide audiences. Building an online presence through regular posting allows executives to enhance their personal brand, motivate others, gain feedback, and leave a lasting record of their contributions and thoughts on industry trends for the future.
The document discusses the evolution of communication tools from traditional methods like letters and faxes to modern social media platforms. It provides an overview of various Web 2.0 technologies like blogs, wikis, social networking sites and how these allow for greater information sharing and collaboration. The document also outlines benefits of using social media for businesses, including increased online engagement and new opportunities for marketing, PR and events. It concludes by recommending that companies start using these tools gradually and manage social media efforts properly.
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01largoy
This document discusses media manipulation strategies. It describes a "trading up the chain" method where a story is placed on a small blog to gain traction, then moves to larger blogs and outlets until it reaches national media. A case study shows how controversial stories were spread this way to promote a book and movie. The document warns that misinformation can now spread without deliberate pushing, as the media ecosystem is primed to react to even minor sparks.
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Mark Grindeland
This document discusses ShesConnected Multimedia Corp, a company that helps brands connect with women through social media. It provides social networking sites, events, market research reports, and community management consulting services. The founders are Mark Grindeland, with 25+ years of experience working with consumer brands, and Donna Marie Antoniadis, founder of digital marketing agencies. It lists their services and contact information.
The document provides information about using Twitter for marketing and communication purposes. It discusses getting started on Twitter, including setting up a profile and account. It also covers Twitter lingo and features, such as hashtags, retweets, favorites and notifications. Instructions are given for connecting Twitter to other social media platforms like Facebook and LinkedIn. The overall purpose is to educate users on how to effectively use Twitter to promote themselves, bands, or businesses.
Jet Blue and Comcast are examined as case studies in using social media. Jet Blue effectively uses multiple social media platforms both internally and externally, including YouTube, Twitter, and blogs. Comcast also utilizes various social media but could better integrate their accounts and unify their online presence. Both companies are advised to further explain their social media policies and have dedicated community managers.
This document provides instructions and guidance for managing Startau Tel Aviv University's social media accounts and online presence. It includes information on administrative logins and passwords for platforms like Facebook, Twitter, and Startau.org. It also offers tips on effective social media posting, using analytics to understand audience engagement, and creating a monthly report on key online metrics. The goal is to spread awareness of Startau's services and events while measuring the success of its digital marketing efforts.
1. The document discusses how businesses can leverage the internet and social media for marketing and growth. It provides a history of the internet and outlines strategies for websites, blogs, Facebook, Twitter, YouTube, LinkedIn and mobile apps.
2. Key recommendations include having an updated website, using analytics to measure traffic, employing search engine optimization techniques, and engaging customers through social media platforms.
3. Setting up business pages on Facebook, creating a company Twitter account, and uploading videos to YouTube can help get messages out and build relationships with clients. Mobile apps also present opportunities as more people access the internet via smartphones.
Inbound marketing differs from social media marketing and content marketing in really important ways. Learn more about how to use it to sustainably grow your business.
Includes BONUS content from our Marketing Facts vs Fantasies eBook...
This document discusses hacking Facebook accounts and provides tips for improving Facebook security. It mentions that hacking accounts was initially done for fun to find security flaws, but can be considered a crime. The document provides some methods for hacking accounts, but also recommends users be cautious online and take steps to protect their privacy and security on Facebook.
Michael Weisfeld presented on privacy issues sparked by Facebook's growth and changes to its privacy settings and policies. Facebook saw explosive growth reaching over 400 million users. However, updates to allow sharing of personal information through the "Open Graph" and partner sites led to public backlash over user privacy controls. Facebook then simplified its privacy settings and allowed users more control over how their information is shared in response to these concerns. Weisfeld concluded by noting the importance of respecting user privacy and being aware of clients' privacy policies as an agency.
This document provides summaries of 10 social media success stories and campaigns. It describes how Mountain Dew engaged fans to create and vote on new soda flavors through its DEWmocracy campaign. It also discusses how Netflix held a contest that improved its movie recommendation algorithm, saving the company money. Additionally, it outlines how the Imperial War Museum used Twitter to retell the Battle of Britain in real-time from pilots' perspectives in 1940. The document aims to showcase creative uses of social media that engaged audiences for brands.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how engaging video and interactive content on email campaigns and social media can boost online donations.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how incorporating video and social media into email campaigns resulted in increased online donations for one non-profit.
C:\fakepath\web technology and its uses in performing artsPerformanceAwesome
Web technologies like Twitter, Facebook, blogs, and MySpace allow creative arts organizations to connect with audiences. Twitter allows quick sharing of updates and events. Facebook enables users to like pages and get notifications. Blogs provide a forum for reviews. MySpace offers profiles for artists and inexpensive advertising. These tools help distribute information, but also allow unfiltered feedback that could damage reputations. Future artists may create distributed performances relying on these technologies, bringing audiences into the artwork.
This document discusses social media research methods like social media listening and monitoring. It explores ethical questions around user monitoring and whether alternatives like Twitter could replace cookies for tracking users across devices. Twitter's ability to track user behavior across its platform and link it to television viewing allows it to target ads. The document also discusses Facebook's terms of service, use of cookies and pixel tracking, and questions around privacy with its Messenger app.
How to Drive Social Media Engagement with Nonprofit StorytellingTechSoup
Pew Internet found that 87 percent of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out? In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement. She will tell you about the steps you can take to adapt their success to your own organization.
Key takeaways:
Specific social media storytelling strategies that you can employ to connect with supporters
Real-world examples from nonprofits using effective storytelling for social media engagement
Tried and tested tools to use to rock your social media storytelling
This document provides an overview of various social media platforms and how businesses can utilize them. It discusses popular networks like Facebook, Twitter, LinkedIn and Foursquare. Key points include how Facebook is popular for both personal and business use, while Twitter is good for sharing short updates and LinkedIn is a professional networking site. The document also provides best practices for businesses getting started with social media and gives resources for learning more.
The document discusses how social media, public relations, and journalism intersect in today's new media world. It provides an overview of popular social media tools and how they are used by both journalists and PR professionals to find stories, monitor conversations, engage with audiences, and measure results. A case study is presented of a local TV reporter who used social media to learn about and promote a new product, driving a huge increase in traffic to their website.
The document discusses the changing roles of paid, owned, and earned media in digital marketing. It describes how brands now need to evolve their media mix to where consumers are spending their time online, which is increasingly on social networks. It provides definitions and examples of paid, owned, and earned media and discusses challenges with different approaches. It also presents examples of integrating various media types in marketing campaigns.
The document discusses how electrical contractors can use social media and other online marketing strategies to promote their business. It outlines several major social media platforms - Facebook, Twitter, YouTube, and daily deals sites like Groupon - and provides tips for how contractors can effectively engage on each to build customer loyalty and awareness. The key advice includes knowing your audience, posting purposeful and relevant content, being responsible online, and listening to customer feedback. Electrical contractor Above & Beyond Electric is featured for its successful use of Facebook, YouTube, and Groupon in its marketing. The article concludes that while social media may feel overwhelming, communicating through these channels is important for businesses to stay connected to customers in today's digital world.
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
Embracing Technology As A Nonprofit Kansas City Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology through 5 easy steps: 1) Optimizing their website to attract donors and support, 2) Attracting donors through social media like Facebook and YouTube, 3) Collecting donor information online, 4) Using their donor database effectively, and 5) Communicating with new and existing donors. It discusses how the economy is affecting charitable giving and provides specific strategies and examples of how nonprofits can utilize different technologies and social media platforms like websites, videos, and Facebook to engage donors and raise funds online.
Embracing Technology As A Nonprofit Birmingham Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology to optimize operations and fundraising. It discusses steps like optimizing websites, attracting donors through social media, collecting donor information online, integrating databases with communications, and more. Specific platforms like Facebook, Twitter, YouTube and tools like email marketing, landing pages, and mobile design are examined. The key message is that relationships should be the priority and technology can help strengthen relationships and engagement.
The document provides an introduction to social media and how brands can leverage different social media platforms like Facebook, Twitter, and others. It discusses what social media is, why companies should engage in social media, and case studies of how companies like Dell, Nike, Coke, and Zappos have successfully used social media. It also covers measuring social media effectiveness, potential issues that can arise, and provides a group project proposal for students to partner with local non-profits.
The document discusses social media and how businesses can leverage platforms like Facebook and Twitter. It provides examples of how companies like Dell, Nike, Coca-Cola and Zappos have successfully used social media to increase engagement, sales and brand awareness. Metrics for measuring the impact of social media efforts are discussed, including reach, engagement and influence. Risks like negative publicity from mishandling social interactions are also covered.
1. SOCIAL MEDIA FOR
BUSINESS
BY JUSTIN DAVIES
DIRECTOR
EMERGINATION.COM.AU
FACEBOOK.COM/EMERGINATION
LINKEDIN.COM/IN/JUSTINKDAVIES
TWITTER.COM/JUSTINKDAVIES
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SLIDESHARE.NET/JUSTINDAVIES
2. PREMISE FOR DISCUSSION
SOCIAL MEDIA OFFERS AN OPPORTUNITY TO PROMOTE START UPS,
GROWING BUSINESSES, AND SERVICE COMPANIES AT A LOW
MONETARY COST
2011 AND BEYOND IS A BATTLE FOR ATTENTION - ONCE UPON A TIME A
PHONE WAS USED TO MAKE PHONE CALLS
CONVERSATIONS MOVE FROM ONE TO ONE
TO ONE TO MANY
WE NEED TOOLS TO HELP MANAGE
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5. SOCIAL MEDIA ALLOWS MORE THAN JUST
THE UNUSUAL TO GET SHARED INSTANTLY
VIRAL USED TO BE A BAD THING
TEXT
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6. MARKETING 101
AS DRUCKER SAID, THE PURPOSE OF A BUSINESS IS TO
FIND AND SERVE A CUSTOMER
THAT INVOLVES DEFINING A NICHE, DEFINING THE
PROPOSITION THEN DEVELOPING A SALES AND
COMMUNICATIONS PLATFORM....
… WHICH NECESSITATES A DIGITAL STRATEGY PLUS
TOOLS TO MANAGE
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7. LINKED IN
LINKEDIN IS THE BUSINESS FACEBOOK
WITH OVER 100 MILLION MEMBERS
NOW OFFERING
ADS AS AN ALTERNATIVE TO GOOGLE
STATUS UPDATES AS AN ALTERNATIVE TO TWITTER /
FACEBOOK
ANSWERS AS A MEANS OF BUILDING COMMUNITY AND
SHARING KNOWLEDGE (POST YOUR QUESTION)
GROUPS AS A MEANS OF BUILDING COMMUNITY
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12. LINKEDIN COMPANY PROFILE
PROVIDES URL EG
HTTP://WWW.LINKEDIN.COM/COMPANY/EMERGINATION
ANALYTICS AND TRAFFIC - AS WELL AS CONNECTIONS
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15. WHAT IS IT?
THE WORLD’S FASTEST
GROWING SOCIAL
NETWORKING SITE
GROWTH IN 2008 752%
ANSWERS THE QUESTION
“WHAT ARE YOU DOING NOW”
LIKE STATUS UPDATES ON
LINKED IN OR FACEBOOK,
AND IN THAT WAY CAN BE
CONSIDERED LIKE MASS
INSTANT MESSAGING
AT FIRST GLANCE UTTERLY
POINTLESS... emegina
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17. WAYS BUSINESS CAN USE TWITTER
TO ENGAGE CUSTOMERS AND STAKEHOLDERS
TO PROVIDE SPECIALS EG DELL
TO CREATE TRUST AND INSIGHT INTO THE PEOPLE
BEHIND THE POLISH OF YOUR BRAND
TO PROVIDE CONSTANT UPDATES DURING OUTAGE OR
OTHER SERVICE ISSUES
TO GATHER FEEDBACK ON AN ONGOING BASIS RATHER
THAN STRUCTURED SURVEYS
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27. VICTORIAN BUSHFIRES
HASH TAGS ARE USED IN THE SAME WAY THAT TAGS
ARE USED IN BLOGS TO HELP SEARCH
#BUSHFIRES ENABLED ME TO KEEP UP TO DATE WITH
WHAT WAS GOING ON ABOUT 6 HOURS AHEAD OF
MAINSTREAM MEDIA
LOCAL ABC RADIO POSTED UPDATES, KEVIN RUDD
POSTED MESSAGES, AS WELL AS INDIVIDUALS WITH
INFORMATION => HIGHLY DYNAMIC INFORMATION
SOURCE
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28. #BUSHFIRES
DURING THE AUSTRALIAN BUSHFIRE DISASTER IN VICTORIA I
STAYED UP TO DATE ON WHAT WAS HAPPENING ON THE GROUND
USING THE HASHTAG #BUSHFIRES ON TWITTER
THE INFORMATION THAT WAS COMING THROUGH WAS ON THE
SCENE AND INSTANTANEOUS
A FRIEND’S SISTER RANG TO SAY BURNING TREES WERE FLYING
OVER HER HOUSE - SO I ADDED HER DETAILS AND LOCATION TO THE
CONVERSATION
“LIVE” TV NEWS REPORTS WERE ABOUT 8 HOURS BEHIND WHAT
WAS ACTUALLY HAPPENING
ABC LOCAL RADIO USED TWITTER TO ALSO PROVIDE UPDATES - IT
BECAME A HUGE CATALYST FOR ABC TO FURTHER EMBRACE
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SOCIAL MEDIA
29. SO, WHY DO I USE IT?
TO KEEP UP TO DATE WITH COLLEAGUES
I DON’T NEED TO ASK THEM WHAT THEY HAVE BEEN UP
TO. I KNOW....
TO LET THEM KNOW WHAT I’M UP TO
IN CASE THEY HAVE USEFUL INFORMATION THEY
MIGHT TO SHARE WITH ME
TO CONNECT & INTERACT WITH PEOPLE I’D NEVER HAVE
THE CHANCE TO ANY OTHER WAY
TO KEEP INCREDIBLY CURRENT WITH EVENTS AND TO
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KEEP UP TO DATE IN MY INDUSTRY
31. SOCIAL MEDIA IS...
CONVERSATION, NOT ONE WAY MESSAGES
INTERACTIVE AND INSTANT
ENTERTAINING, EDUCATIONAL AND INFORMATIVE
A MEANS OF BEING LOOSELY CONNECTED TO MANY
PEOPLE
A SOURCE OF PROFESSIONAL DEVELOPMENT
MASHABLE - I CAN FEED UPDATES INTO OTHER
PLATFORMS EG FACEBOOK, LINKED IN, PLAXO, TWITTER,
YOUTUBE, SLIDESHARE
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32. DO’S AND DON’TS
DO DON’T
BE POSITIVE INSULT - THE
COMMUNITY ALWAYS
BE INTERESTING VIEWS IT BADLY (JUST
LIKE IN REAL LIFE)
TAKE THE TIME TO
WRITE A REPLY BLATANTLY SELF
TO THOSE THAT PROMOTE
FOLLOW YOU
USE AUTO FOLLOWER
TWEET ON MESSAGES EG THX 4
THINGS THAT ARE FOLLOWING, B MY FAN
VALUE
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ON FACEBOOK
33. HOW TO AVOID GETTING OVERWHELMED
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34. KEEPING ON TOP
TOOLS LIKE TWEETDECK AND OTHERS ALLOW YOU TO
MANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS FROM THE
ONE TOOL
USE ANALYTICS TO TRACK ACTIVITY AND RESULTS
USE GOOGLE ALERTS TO MONITOR CONVERSATIONS ABOUT
YOUR BUSINESS, BRAND AND INDUSTRY
MAKE SOCIAL MEDIA FAST TO VIEW AND UPDATE DURING
QUICK BREAKS DURING THE DAY
FOCUS ON DOING A GREAT JOB WITH ONE FIRST
FEED FROM ONE TO ANOTHER EG FROM FACEBOOK TO
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TWITTER
35. News Seman8c and
search
Media sharing op8mised
Company info
Contacts info
Archive news
Downloads
36. News Seman8c and
search
Media sharing op8mised
Company info
Contacts info
Archive news
Downloads
37. News Seman8c and RSS
search
Media sharing op8mised
Company info
Contacts info
Archive news
Downloads
38. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info
Contacts info
Archive news
Downloads
39. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info
Archive news
Downloads
40. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info Social sites
Archive news
Downloads
41. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info Social sites
Archive news Bookmarks
Downloads
42. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info Social sites
Archive news Bookmarks
Downloads Technora8
43.
44. LINKED IN FACEBOOK TWITTER
GET W ITH THE COOL KIDS
SOCI AL MEDIA KICKSTART
FOR BUSINESS
CREATE THE RIGHT ermine andESSION t groups -create list of
IMPR
follow relevan
$990 inc gst
- det
Linked In - review your profile to setup on iphone or Blackberry
topics for status updates - assistance
welcome tab - add 10
business page - add a custom
Facebook - create a Facebook
your direct url
posts - gather 25 fans to claim
tter background -
e - create custom designed Twi
Twi tter - create welcome messag llow (Twitter's Yellow
add to 2 Twibes groups and Twe
setup appropriate searches -
for relevant followers
Pages for business) - search
ate easily - and a
can monitor, manage and upd
Set up web based tools so you
g
coaching session to get you goin
ocialmediakickstart
world at emergination.com.au/s
Get into the fastest growing media in the
45. WHO IS EMERGINATION
EMERGINATION WAS FOUNDED BY JUSTIN DAVIES,
MANAGING DIRECTOR, AND IS A COMPANY THAT
ASSISTS BRINGS NEW TECHNOLOGY TO MARKET, AND
THE MARKET TO NEW TECHNOLOGY.
HE HAS A KEEN INTEREST IN GROWING BUSINESSES.
THIS INVOLVES IMPROVING THE WAY BUSINESSES
PROMOTE THEMSELVES THROUGH THE INTERNET AND
OTHER MEDIA, AS WELL AS SALES AND DEVELOPING
CHANNEL PARTNERS
HE IS AN EXPERIENCED BLOGGER AND SPEAKER ON THE
CONTEMPORARY APPLICATION OF IT WITHIN BUSINESS JUSTIN DAVIES – GAICD, B BUS
MARKETING & COMMUNICATIONS
AND NEW ONLINE BUSINESS MODELS. HE HAS A SOLID BLOG:
UNDERSTANDING OF CLOUD COMPUTING, WEB 2.0 WWW.JUSTINDAVIES.COM.AU
LINKED IN: WWW.LINKEDIN.COM/
TECHNOLOGIES, BLOGGING AND OTHER SOCIAL MEDIA. IN/JUSTINDAVIES1
TWITTER: WWW.TWITTER.COM/
JUSTIN HAS SUCCESSFULLY SERVED AS A COMPANY
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JUSTINKDAVIES
DIRECTOR IN EXECUTIVE AND NON EXECUTIVE ROLES.