The document discusses how executives can build their legacy through the effective use of social media. It provides examples of leaders like Steve Jobs, Napoleon Hill, Richard Branson, Leon Charney, and Marc Benioff who have successfully used platforms like blogs, LinkedIn, Facebook, and podcasts to share their vision and expertise with wide audiences. Building an online presence through regular posting allows executives to enhance their personal brand, motivate others, gain feedback, and leave a lasting record of their contributions and thoughts on industry trends for the future.

1. Building a Legacy with Social Media
Bill Stuart – CMO – Summit Marketing
Direct – 646.780.8126 * Cell - 516.590.1707
123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516
www.summitmarketing.us * bill@summitmarkerting.us
Introduction
Since the first records we have of humankind we have always looked to leave a
legacy. From the scribbling on the walls of caves, the pyramids, the great wall, Taj
Mahal to more modern inventions like the steamship, locomotive, airplane,
automobile and printing press. The printing press brought organized knowledge to
mankind on a greater scale it also enabled legacies to be left in the form of writing
on a scalable level. Now with the advent of computers, internet and wireless
communication on a massive scale, we are able to Connect and Engage globally at
numbers and speeds that even a few decades ago were still in a dream stage.
These modern technologies, which include Social Media, Blogging, Vlogging and
**Alogging are giving the C-Level Executive the ability to not only communicate with
a wide audience; but it also leaves a digital footprint… a Legacy. This legacy starts
with personal branding leads into branding an organization while building value
into both. The modern Executive is able to communicate with their audience which
includes potential and actual stakeholders both of debt and equity, the financial
media as well as younger people who are looking for guidance in a particular field.
A Blog leaves a legacy of both history and reference. It gives the executive and their
audience the ability to look at where they have come from and potential clues as to
where they may be heading. To reflect on the past as well as provide vision for the
future, the Executive has the ability to showcase their thoughts, ideas and values.
Jim Rohn a motivational speaker, takes it even a step further and explains how to
write on a daily basis in a journal - https://goo.gl/PPMiZM. But even if we only Blog
twice a month we are creating 24 articles in a year and 240 over a decade.
Even though Social Media is just over twenty years old (Blogs launched in 1994)
most Social Media is only just over a decade old: 1) LinkedIn 2002 [$27B] 2)
WordPress 2003 [$1B] 3) Facebook 2004 [$230B] 4) YouTube 2005 [$70B -
http://goo.gl/3rx9ve] 5) Twitter 2006 [$24B]. With just this handful of sites we are
looking at a combined market cap of over $350B. Not only is the market value
tremendous; but our market value can be greatly enhanced through the effective
use of these sites.
Legacies already left to us
Since legacies are created over time we are seeing many
Social Media Legacies that are continuing to be built and
grow. A few of the legacies that have been left for us in
time immemorial are Steve Jobs [1955-2011]. With a
quick search of the internet these links were located

2. Building a Legacy with Social Media
Bill Stuart – CMO – Summit Marketing
Direct – 646.780.8126 * Cell - 516.590.1707
123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516
www.summitmarketing.us * bill@summitmarkerting.us
1) www.forbes.com/steve-jobs/
2) http://www.slideshare.net/HubSpot/16-inspirational-quotes-from-the-late-great-steve-jobs
3) https://hbr.org/2011/10/steve-jobs-laid-the-foundation-for-social-media.html
4) www.socialmediaexplorer.com/digital-marketing/steve-jobs-lessons/
5) www.fastcolabs.com/3039684/what-would-steve-jobs-tweet
1) www.naphill.org/
2) https://archive.org/stream/Think_and_Grow_Rich/think-and-grow-rich-napoleon-hill#page/n0/mode/2up
3) www.youtube.com/watch?v=8EQWhQt9OQo
4) www.youtube.com/watch?v=2VqBUbLaAVA
5) www.youtube.com/watch?v=ScY_Jh87PGU
6) https://twitter.com/nhfwlc
7) www.facebook.com/pages/The-Napoleon-Hill-Foundation/152231392137
8) www.linkedin.com/company/3835195
Current Legacy Builders
1) Richard Branson
A1) www.entrepreneur.com/author/richard-branson
A2) www.entrepreneur.com/article/237537
B) www.linkedin.com/today/posts/rbranson
C) https://twitter.com/richardbranson
D) www.facebook.com/RichardBranson
Another interesting Legacy that has been left on Social
Media is by a man who was not even alive to see the
start of it: Napoleon Hill [1883-1970]. The founding
father of the philosophy of success was commissioned
by Andrew Carnegie to work for 20yrs without pay.
Carnegie did write him letters of introduction to the
men of affairs in the early 1900’s and paid some basic
travel expenses to get him started, but that was about it.
His remarkable legacy has found its way to Social Media
For those who follow Social Media the most
prevalent name that comes to mind has got to
be Sir Richard Branson. An “influencer” on
LinkedIn a maverick in most every discipline,
he has got to be the “poster child” for using
Social Media to its maximum advantage.

3. Building a Legacy with Social Media
Bill Stuart – CMO – Summit Marketing
Direct – 646.780.8126 * Cell - 516.590.1707
123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516
www.summitmarketing.us * bill@summitmarkerting.us
2) Leon Charney
A1) www.npr.org/podcasts/510038/the-leon-charney-report
A2) https://itunes.apple.com/us/podcast/wnye-fm-leon-charney-report/id121494008?mt=2
B) www.facebook.com/LeonCharney
C) https://twitter.com/leoncharney
D) www.youtube.com/user/CharneyReport
JUST JOINED FORTUNE 500~!~!~!
3) Marc Benioff
A) www.salesforce.com/blog/2013/07/marc-benioff-logo-brand-advice.html
B) https://twitter.com/benioff
C) www.facebook.com/benioff
D1) www.linkedin.com/profile/view?id=16129
D2) www.linkedin.com/company/3185
Conclusion
Now that we have provided some excellent examples of the power and global depth
of Social Media, what conclusions can be made from the information shared?
1) BRANDING – Both personally (building your value as an Executive) as well
as giving your company a leading edge in your field. Not only being seen as
a leader but even more important a modern leader that understands the
power of a communication method that will only continue to grow globally.
We chose to add Leon Charney because he, instead
of Blogging he is **“Alogging” using the power of his
voice, through podcasts to spread his message. A
self-made Billionaire, Leon put himself through law
school by singing’; hence, choosing his vocal talents
over writing talents. He is doing his best to use his
negotiating skills to promote Middle-East peace.
Here is another excellent example of taking a fledgling
business started in 1999 and turning it into a Fortune 500
powerhouse. As the sign behind Marc says “Business is
Social”… and who can disagree with the man who created
what is probably one of the best examples of an SaaS
platform. The business community rewards companies
that increase efficiency, but if the company does not share
its message effectively it will not grow.

4. Building a Legacy with Social Media
Bill Stuart – CMO – Summit Marketing
Direct – 646.780.8126 * Cell - 516.590.1707
123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516
www.summitmarketing.us * bill@summitmarkerting.us
2) VISION – Tapping into Social Media in itself gives you the heir of
enlightenment. You are also able to express vision on both a personal and
corporate level. You can share theories and give explanations about present
and future conditions that effect your operation.
3) GIVING BACK – You help the younger and up and coming executives, college
students and military veterans to procure information and wisdom from
your experience. You may even find it a great way to connect with talented
people who could help your company grow. It shows that you care, and the
Executive that shows they care builds a loyal following.
4) MOTIVATION – A) To your staff and employees; B) Potential and current
stakeholders who follow your company. You give them additional reasons to
continue building a position, weathering the storms and information they
can share with their circle of associates and friends.
5) FINANCIAL MEDIA – Writers are always looking for good content. By
Blogging and posting on Social Media outlets you are giving people who are
looking for stories a great source. The more content you provide adds
value to your position in your industry. You can be deemed a quality
source and a person who might even be sought by financial media portals to
provide quotes. Financial sources you work with are more likely to sign you
and your company in the best light possible even in a negative situation.
6) FEEDBACK – Social Media to a two way street: not only are you able to
convey important information to your followers and likers (even in real time
when necessary) but your audience is able to reply back to you. By keeping
your “ear to the street” and digitally listening you are able to enhance the
positive and address the negative by Connecting and Engaging with your
audience.
We thought some supplemental information on the power of Social Media might be
interesting for those Executives want to look further into this issue. The latest
movie in the Fast & Furious Series was just released. Vin Diesel was asked (See
19:30 - https://goo.gl/fdkFsC) about the success of this series (Grossing over $3.9B
worldwide - http://www.the-numbers.com/movies/franchise/Fast-and-the-Furious).
Michele talks about Vin’s 90,000,000 likes/followers on Facebook (Currently 93M)
and the feedback they get from their audience through this Social Media platform.
See the last page for some up and coming, and other successful, Social Media sites.

5. Building a Legacy with Social Media
Bill Stuart – CMO – Summit Marketing
Direct – 646.780.8126 * Cell - 516.590.1707
123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516
www.summitmarketing.us * bill@summitmarkerting.us
Notable Mentions in Social Media
1) https://en.wikipedia.org/wiki/Tumblr
2) https://en.wikipedia.org/wiki/Reddit
3) https://en.wikipedia.org/?title=StumbleUpon
4) https://en.wikipedia.org/wiki/SlideShare
5) https://en.wikipedia.org/wiki/Pinterest
6) https://en.wikipedia.org/wiki/Instagram
7) https://en.wikipedia.org/wiki/Flickr
8) https://en.wikipedia.org/wiki/Meerkat_(app)
9) https://en.wikipedia.org/wiki/Periscope_(app)
10)https://en.wikipedia.org/wiki/Snapchat
11)https://en.wikipedia.org/wiki/WhatsApp
15 Apps - https://www.commonsensemedia.org/blog/15-apps-and-websites-kids-
are-heading-to-after-facebook
48 Apps Here - http://www.appappeal.com/apps/social-networking
http://www.forbes.com/sites/georgeanders/2013/11/07/a-twitter-user-is-worth-
110-facebooks-98-linkedins-93/
http://www.statista.com/statistics/289505/social-networks-value-per-active-user/
http://www.reuters.com/article/2015/04/13/us-tencent-valuation-
idUSKBN0N40WN20150413
Facebook Link - https://goo.gl/EG86JF
Slideshare Link - http://goo.gl/M4S6Ws
Introduction PDF - www.slideshare.net/BillStuart2/summit-marketing-intro-pdf-2015