This document summarizes Dean Shareski's presentation at the Convergence 2015 conference in Raleigh, NC on April 8, 2015. The presentation focused on rethinking digital citizenship and covered topics such as mapping personal internet usage, establishing an online presence through owning a domain name, engaging in civil discourse online, evaluating the credibility of information found online, understanding privacy and information flows on social media, and maintaining a private versus public online identity. Key guidelines discussed for becoming a digital citizen included establishing an online home, making contributions online, and engaging in moral and civic responsibilities on the internet.
“Well, most users will have 3D touch by the next iPhone”
“I doubt many visually impaired people even use our product anyway”
“Sarah didn’t say anything during our meeting so she doesn’t seem to have an opinion on the architecture design”
“Don’t worry, users will get it once they use it”
As developers, we make assumptions every day. However, as Alan Alda stated “Your assumptions are your windows on the world. Scrub them off every once in awhile, or the light won't come in.” Whether it is about your users or your teammates, our perceived thoughts drive how we approach software development - for better or worse. This talk will walk through some of the most common assumptions iOS engineers encounter and discuss ways we can learn to think more inclusively when it comes to both feature and app development, as well as within our own teams. We’ll also cover some strategies on how to keep an open mind when approaching these kinds of topics.
Digital IUPAC: The need for global representation of chemistry and chemical i...Jeremy Frey
Frey, Jeremy G. (2016) Digital IUPAC: The need for global representation of chemistry and chemical information in the digital age At 251st American Chemical Society National Meeting and Exposition - Computers in Chemistry, United States. 13 - 17 Mar 2016
Going Beyond #Cats, #Bacon and #IceBucketChallengesBryan Willmert
Spoke with a group of people looking to expand their abilities and network. They are seeking the new employment opportunities while also growing in their understanding of social media. This presentation walks them through steps towards greater understanding. Also pointing them towards tips to enhance their experience.
If you've avoided created social media profiles because you were hoping it was a passing fad or if you created them but have no idea what to do now, this presentation is for you. You'll learn the essentials you need to optimize social media for business and personal use and control the digital fingerprints you leave behind.
Learner objectives:
- Understand the difference between different social media platforms.
- Learn what content is best to post and share on each platform.
- Identify best practices for professional and personal use.
For more business-friendly advice, especially for admins and event planners, visit http://planyourmeetings.com. Like what you see? Subscriptions are free!
Congrats! You're being social. Now what?Managing multiple profiles can be overwhelming and more than a little intimidating. If you're not seeing any return on the time you're spending on social platforms or if you're not sure of next steps, this session is for you. You'll learn about tools that will help you minimize the amount of time you're spending on social media, while maximizing the size and engagement level of your audience.
This presentation was originally created for the 2015 IAAP Georgia-Alabama Branch Event.
For more business advice, best practices and time-managment tips, visit http://planyourmeetings.com. Like what you see? Subscriptions are free.
“Well, most users will have 3D touch by the next iPhone”
“I doubt many visually impaired people even use our product anyway”
“Sarah didn’t say anything during our meeting so she doesn’t seem to have an opinion on the architecture design”
“Don’t worry, users will get it once they use it”
As developers, we make assumptions every day. However, as Alan Alda stated “Your assumptions are your windows on the world. Scrub them off every once in awhile, or the light won't come in.” Whether it is about your users or your teammates, our perceived thoughts drive how we approach software development - for better or worse. This talk will walk through some of the most common assumptions iOS engineers encounter and discuss ways we can learn to think more inclusively when it comes to both feature and app development, as well as within our own teams. We’ll also cover some strategies on how to keep an open mind when approaching these kinds of topics.
Digital IUPAC: The need for global representation of chemistry and chemical i...Jeremy Frey
Frey, Jeremy G. (2016) Digital IUPAC: The need for global representation of chemistry and chemical information in the digital age At 251st American Chemical Society National Meeting and Exposition - Computers in Chemistry, United States. 13 - 17 Mar 2016
Going Beyond #Cats, #Bacon and #IceBucketChallengesBryan Willmert
Spoke with a group of people looking to expand their abilities and network. They are seeking the new employment opportunities while also growing in their understanding of social media. This presentation walks them through steps towards greater understanding. Also pointing them towards tips to enhance their experience.
If you've avoided created social media profiles because you were hoping it was a passing fad or if you created them but have no idea what to do now, this presentation is for you. You'll learn the essentials you need to optimize social media for business and personal use and control the digital fingerprints you leave behind.
Learner objectives:
- Understand the difference between different social media platforms.
- Learn what content is best to post and share on each platform.
- Identify best practices for professional and personal use.
For more business-friendly advice, especially for admins and event planners, visit http://planyourmeetings.com. Like what you see? Subscriptions are free!
Congrats! You're being social. Now what?Managing multiple profiles can be overwhelming and more than a little intimidating. If you're not seeing any return on the time you're spending on social platforms or if you're not sure of next steps, this session is for you. You'll learn about tools that will help you minimize the amount of time you're spending on social media, while maximizing the size and engagement level of your audience.
This presentation was originally created for the 2015 IAAP Georgia-Alabama Branch Event.
For more business advice, best practices and time-managment tips, visit http://planyourmeetings.com. Like what you see? Subscriptions are free.
La mobilisation des connaissances au temps de la restructuration institutionn...Luc Dancause
Présentation effectuée à l'occasion de la 5e assemblée partenariale de ARIMA
Les réseaux de recherche partenariale, même les mieux structurés comme l’est ARIMA, n’échappent pas à la secousse causée par restructuration du système de santé québécois puisque ce sont les piliers mêmes des partenariats qui sont affectés. Les modifications de la dynamique locale institutionnelle forcent à revoir le processus de mobilisation des connaissances établi afin de s’assurer de l’atteinte des objectifs. La révision des processus qui sous-tendent un partenariat de recherche ainsi que des déterminants de la mobilisation des connaissances constitue un bon point de départ pour cet exercice de réflexion. Ce retour réflexif dont ARIMA ne peut faire l’économie pourrait être l’occasion d’innover, notamment en ce qui a trait aux activités visant l’appropriation des connaissances au niveau local.
How to Create Perfect Posts on Social Media PlatformsMarvin McTaw
This presentation includes information about how to create the perfect posts on social platforms including Facebook, Twitter, Pinterest and Google+. It also contains estimates on the best times to syndicate your posts.
To learn more about creating excellent social media posts, and to view the original infographic, visit: http://bit.ly/1a7yiVS
To learn more about social media marketing, visit:
http://www.eventcommercials.com
When your advocacy web site has a message that is in opposition to someone else's, it can be hard to get the word out. You usually don't have the budget to advertise, and your target audience may be predisposed to not visit your site. Or they may not even be aware of the issue you are raising to even ask the right questions. This talk reviews techniques that use the programmable web (XML, KML, RSS, geocoding and microformats) to get your message in front of people via third-party websites. By allowing your data to flow freely, you can catch people's attention in unexpected ways. (Be sure to open the notes tab while viewing, and please visit my blog at http://skeptools.wordpress.com/2008/10/18/push-protesting/)
(From the program) Getting a handle on Twitter for organizational communication and professional growth to explain the effectiveness of this unique online communications channel by showing the basics and advanced uses of Twitter and commonly used applications. We will cover @Replies, DM's, hashtags, crowdsourcing, brocast vs. conversational profiles, and more.
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overl...Mark Congiusta
Ignite Dublin #2 - December 4, 2009
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overload in a 5 Whole Minutes
http://www.youtube.com/watch?v=KvBYLFOCKJg
ad:tech London 2012
What's Next … In Digital
The digital landscape has fundamentally changed; media platforms have evolved; and user behaviour has been transformed. The internet is simply not the same as it was this time last year. Andrew explores some of the defining trends; examines how digital marketing is responding; and lifts the lid on What's Next … in Digital.
Andrew Girdwood, Media Innovation Director, LBi
Using LinkedIn to Extend Your Business Connections
Dawn Gartin, Social Mediaologist, will share her experience in building a meaningful network through LinkedIn. Both entrepreneurs and corporate professionals will benefit from Dawn’s practical and authentic approach to reaching out through LinkedIn’s professional channel.
Through social media exploration for training, and marketing small businesses, Dawn has capitalized on Facebook, Twitter, LinkedIn, Yammer and more. Her mantra is Social Media is a PARTY (Plan, Act, Reply, Test You measure). Join the PARTY!
Don't miss this unique professional development opportunity!
This is my "What's Next... in Media" presentation for Ad:Tech London 2012.
It tells the story of fragmenting content and digital services against the backdrop of the audience and the need for relationship building.
Here are a few tips on how to make your PowerPoint presentation acceptable. In ways where your slides would be the best and lead your audience into your presentation.
Garr Reyonlds offers some very useful tips on these slides; how to make them better, what to use , what not to use, and how to really make the best out of your powerpoint.
http://www.garrreynolds.com/preso-tips/design/
"Let's Get Social! Engaging the WALK Teams for #NAMIWalksDallasKathy F. Catoe
Social Media provides an opportunity to connect with and promote nonprofit causes and groups. For #NAMIWalksDallas team leaders, leveraging their social networks and connecting them with the brand's social platforms will give them an opportunity to amplify and acknowledge the commitment and hard work done by their teams in support of NAMI Dallas. Our goal is to educate the community about NAMI Dallas and the support and training that NAMI provides for families, first responders, healthcare and veterans organizations in the Metroplex. Through NAMIWalks' public, active display of support for people affected by mental illness, they are changing how Americans view persons with a mental illness. This is leading to ensuring that help and hope are available for those in need. #NAMIWalksDallas funds these community efforts. Social media provides a new way to connect with and promote NAMI Dallas, volunteers, sponsors and contributors. http://www.namidallas.org
Top 10 reasons people love listly and list postsNick Kellet
Listly is three things
Lists : Collect & Organize things you love
Curation : Assemble great content
Crowdsourcing : Get others to help create and share your story.
This is short simple slidedeck
The top 5 Things Consumers love about Lists (and List Posts)
The top 5 Things Publishers Love about Lists (and List Posts)
Getting started with WordPress is easy--unless you got started a long time ago in some other CMS, or Dreamweaver or even (shudder) FrontPage. But you and WordPress can still have a happy relationship despite your baggage! In this session, I'll show you how to import almost anything into WordPress. I'll share examples from real projects for each step of the import process:
* Setting up your ideal content model in WordPress
* Cleaning up your import for best results
* Importing from any other CMS, database, or HTML files (yes, files)
* Converting old content to custom post types, taxonomies, and modular fields
* Auditing and cleaning up content in WordPress
* Processes for long-term content strategy & maintenance
La mobilisation des connaissances au temps de la restructuration institutionn...Luc Dancause
Présentation effectuée à l'occasion de la 5e assemblée partenariale de ARIMA
Les réseaux de recherche partenariale, même les mieux structurés comme l’est ARIMA, n’échappent pas à la secousse causée par restructuration du système de santé québécois puisque ce sont les piliers mêmes des partenariats qui sont affectés. Les modifications de la dynamique locale institutionnelle forcent à revoir le processus de mobilisation des connaissances établi afin de s’assurer de l’atteinte des objectifs. La révision des processus qui sous-tendent un partenariat de recherche ainsi que des déterminants de la mobilisation des connaissances constitue un bon point de départ pour cet exercice de réflexion. Ce retour réflexif dont ARIMA ne peut faire l’économie pourrait être l’occasion d’innover, notamment en ce qui a trait aux activités visant l’appropriation des connaissances au niveau local.
How to Create Perfect Posts on Social Media PlatformsMarvin McTaw
This presentation includes information about how to create the perfect posts on social platforms including Facebook, Twitter, Pinterest and Google+. It also contains estimates on the best times to syndicate your posts.
To learn more about creating excellent social media posts, and to view the original infographic, visit: http://bit.ly/1a7yiVS
To learn more about social media marketing, visit:
http://www.eventcommercials.com
When your advocacy web site has a message that is in opposition to someone else's, it can be hard to get the word out. You usually don't have the budget to advertise, and your target audience may be predisposed to not visit your site. Or they may not even be aware of the issue you are raising to even ask the right questions. This talk reviews techniques that use the programmable web (XML, KML, RSS, geocoding and microformats) to get your message in front of people via third-party websites. By allowing your data to flow freely, you can catch people's attention in unexpected ways. (Be sure to open the notes tab while viewing, and please visit my blog at http://skeptools.wordpress.com/2008/10/18/push-protesting/)
(From the program) Getting a handle on Twitter for organizational communication and professional growth to explain the effectiveness of this unique online communications channel by showing the basics and advanced uses of Twitter and commonly used applications. We will cover @Replies, DM's, hashtags, crowdsourcing, brocast vs. conversational profiles, and more.
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overl...Mark Congiusta
Ignite Dublin #2 - December 4, 2009
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overload in a 5 Whole Minutes
http://www.youtube.com/watch?v=KvBYLFOCKJg
ad:tech London 2012
What's Next … In Digital
The digital landscape has fundamentally changed; media platforms have evolved; and user behaviour has been transformed. The internet is simply not the same as it was this time last year. Andrew explores some of the defining trends; examines how digital marketing is responding; and lifts the lid on What's Next … in Digital.
Andrew Girdwood, Media Innovation Director, LBi
Using LinkedIn to Extend Your Business Connections
Dawn Gartin, Social Mediaologist, will share her experience in building a meaningful network through LinkedIn. Both entrepreneurs and corporate professionals will benefit from Dawn’s practical and authentic approach to reaching out through LinkedIn’s professional channel.
Through social media exploration for training, and marketing small businesses, Dawn has capitalized on Facebook, Twitter, LinkedIn, Yammer and more. Her mantra is Social Media is a PARTY (Plan, Act, Reply, Test You measure). Join the PARTY!
Don't miss this unique professional development opportunity!
This is my "What's Next... in Media" presentation for Ad:Tech London 2012.
It tells the story of fragmenting content and digital services against the backdrop of the audience and the need for relationship building.
Here are a few tips on how to make your PowerPoint presentation acceptable. In ways where your slides would be the best and lead your audience into your presentation.
Garr Reyonlds offers some very useful tips on these slides; how to make them better, what to use , what not to use, and how to really make the best out of your powerpoint.
http://www.garrreynolds.com/preso-tips/design/
"Let's Get Social! Engaging the WALK Teams for #NAMIWalksDallasKathy F. Catoe
Social Media provides an opportunity to connect with and promote nonprofit causes and groups. For #NAMIWalksDallas team leaders, leveraging their social networks and connecting them with the brand's social platforms will give them an opportunity to amplify and acknowledge the commitment and hard work done by their teams in support of NAMI Dallas. Our goal is to educate the community about NAMI Dallas and the support and training that NAMI provides for families, first responders, healthcare and veterans organizations in the Metroplex. Through NAMIWalks' public, active display of support for people affected by mental illness, they are changing how Americans view persons with a mental illness. This is leading to ensuring that help and hope are available for those in need. #NAMIWalksDallas funds these community efforts. Social media provides a new way to connect with and promote NAMI Dallas, volunteers, sponsors and contributors. http://www.namidallas.org
Top 10 reasons people love listly and list postsNick Kellet
Listly is three things
Lists : Collect & Organize things you love
Curation : Assemble great content
Crowdsourcing : Get others to help create and share your story.
This is short simple slidedeck
The top 5 Things Consumers love about Lists (and List Posts)
The top 5 Things Publishers Love about Lists (and List Posts)
Getting started with WordPress is easy--unless you got started a long time ago in some other CMS, or Dreamweaver or even (shudder) FrontPage. But you and WordPress can still have a happy relationship despite your baggage! In this session, I'll show you how to import almost anything into WordPress. I'll share examples from real projects for each step of the import process:
* Setting up your ideal content model in WordPress
* Cleaning up your import for best results
* Importing from any other CMS, database, or HTML files (yes, files)
* Converting old content to custom post types, taxonomies, and modular fields
* Auditing and cleaning up content in WordPress
* Processes for long-term content strategy & maintenance
Daniel Orsino Professional Persona PresentationDaniel Orsino
My name is Daniel Orsino and I am graphic designer. There are no projects too small or too large for me. Menus, business cards, branding, it's all in a days work for me. Please see my slide show. There is contact information available at the end if you are interested.
A brief look at the differences between the two ideas and the implications for teachers and students. Presented online for Kennesaw University in Georgia
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Rethinking digital citizenship
1. R E T H I N K I N G
D E A N S H A R E S K I
C O N V E R G E N C E 2 0 1 5
R A L E I G H , N C
A P R I L 8 , 2 0 1 5
C I T I Z E N S H I P
D I G I TA L
http://pixabay.com/p-18377/
2. R E T H I N K I N G
D E A N S H A R E S K I
C O N V E R G E N C E 2 0 1 5
R A L E I G H , N C
A P R I L 8 , 2 0 1 5
C I T I Z E N S H I P
http://pixabay.com/p-18377/
3. D I G I TA L N AT I V E S ?
https://www.flickr.com/photos/dcmetroblogger/4915501829
4.
5. M A P P I N G T H E I N T E R N E T
https://farm1.staticflickr.com/1/916142_ddc2fd0140_o.gif
6. V I S I T O R R E S I D E N T
P E R S O N A L
P R O F E S S I O N A L
7. R E S I D E N T S O R V I S I T O R S
• Draw your map of the internet.
• Use spaces and make them larger or smaller depending
on how much you use them.
• Email, search, blogs, twitter, facebook, instagram, google
+, youtube, linkedin, pinterest, snapchat, flickr, etc
• Place them in the appropriate quadrant.
• Discuss.
8.
9. 3 G U I D E L I N E S T O
B E C O M I N G A C I T I Z E N S H I P
http://images.politico.com/global/news/110112_arizona_crowd_ap_605.jpg
10. E S TA B L I S H A H O M E ( S )
https://www.flickr.com/photos/billward/5818794375
11. Owning a domain name is
about claiming your piece
of the internet. You’re no
longer renting, you’re a
home owner.
http://www.flickr.com/photos/35723943@N00/2379057597/
34. “You are not
Facebook’s
customer. You are
the product that
they sell to real
customers -
advertisers.
Forget this at your
peril.”!
(Greenberg, 2010, via tweet)
https://www.flickr.com/photos/mkhmarketing/8560618867