Social Media 101
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This document provides guidance on using various social media platforms for business purposes. It discusses setting up and customizing profiles on Facebook, Twitter, Pinterest and other sites. It also offers tips on posting engaging content like photos and videos, interacting with customers, and scheduling posts to maintain a consistent presence across channels. The goal is to represent the business's brand and products online while driving traffic back to the company website.
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Social Media 101
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- 2. * *Facebook *Twitter *Google + *Pinterest *Photo & Video Sharing Sites *So much more
- 4. * *Facebook has Instagram *Twitter has Vine *Google has YouTube *Pinterest can work with all
- 6. * *Who wants to be my test subject? *Be a Page NOT a Person
- 7. * *Profile Picture Square at least 180x180 – Recognizable branding(Logo), do not change *Cover Photo 1702x630-Make it represent your brand and change it often *Description always lead with your website *About keep it simple, use other description areas to get more in depth *Set up your Facebook Web Address
- 8. * *Time to make your first post. *Content vs. Links vs. Photos vs. Videos *Photo Albums – Be organized *Tagging people and businesses
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- 10. * *Be approachable *Pictures & Video *Times *Community *Words, words, words *INSIGHTS! *Scheduling
- 11. * *Be sure to like other pages as your page
- 12. * *Twitter is a streaming conversation in 140 characters or less!
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- 14. *Your page will not look like this *Twitter rolled out a new version today *Header image 1500x500
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- 17. * *@Mention: How you mention and tag someone *#: Hashtag, Used to provide context or for searching *#WaynesvilleNC or #AVLEat *RT: Retweet, resending out someone else's tweet *MT: Modified Tweet, Lets folks know you have taken out a few words to make it to 140 characters *DM: Direct Message, when you send a personal message to someone *Reply: When you respond to another users tweet, be sure to put a “.” before their handle to make it show up in your feed.
- 18. * *Now we need to connect our Facebook and Twitter Accounts.
- 20. * *Have conversations *Don’t just Retweet *Be yourself *Check your insights *Keep it to ~ 120 characters
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- 23. * *Profile Picture 600x600 *Pinterest is extremely visual *Create boards that represent your business *Follow other businesses, especially ones that are relevant to you *Do you carry seasonal items? Create seasonal boards *Are you good at arranging the store? Create a How to Arrange a Retail Space Board, pin your arrangements and inspiration from others *To get the most out of Pinterest you must validate your website *Let’s Create a Board!
- 24. * *Search for yourself *Search for your products *Do you carry food products or dinner ware, find recipes that could work with those products *It’s OK to delete or update pins that are no longer relevant *Let’s Create Your Own Pin!
- 25. * *Pins stay around for a while so you can pin a few pins once a day or a few times a week to stay relevant *Just like any other service respond to questions and comments in a timely manner *Tweet your pins
- 26. * *Make sure to have all these social media buttons on your website. *Schedule 15 minutes every morning to pin, post and schedule posts. *Then it becomes easier to respond throughout the day *Time Is Of the Essence *Greet people by their first name *Create the marketing mix that works for you
- 27. * Sites to Add to Your Mix *Google+ (You probably already have one and don’t know it!) *Instagram *LinkedIn *YouTube *Blogging
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