This document discusses the realities and myths of social marketing in B2B environments. It highlights that social media marketing requires developing a strategy that understands buyers, creates a go-to-market plan pushing the right content through the right mediums. It also stresses the importance of measuring results and adjusting strategies based on what performs best. The document aims to explain social media and provide an example of how Troux has successfully utilized social marketing.

1. Social Marketing in B2B World: Reality vs. Myth Bertrand Hazard@productmarketer www.arandomjog.com

3. Sounds Familiar?

4. Does Social Really Matter? Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers

5. Confusion: Social media = Social Marketing

6. Marketing Starts with Strategy

7. New World of B2B Marketing Source: Holger Schulze ® http://everythingtechnologymarketing.blogspot.com/

8. Understand Your Buyer Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers

9. Develop a Go-To-Market Plan Source: Forrester Technology Marketing Council – 2011 Spring Member Meeting

10. Push Right Content through Right Medium Source: @joechernov at Eloqua and JESS3

11. Measure and Adjust

12. A Troux Story

13. Social Media Explained

14. Thank You! Bertrand Hazard@productmarketer www.arandomjog.com