Social marketing
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This document provides an overview of social marketing, including its history, definition, key principles and techniques. Some of the main points covered include: - The origins and first documented uses of social marketing in the 1960s. - The definition of social marketing as the systematic application of marketing to achieve behavioral goals and improve health. - The key elements of the marketing mix used in social marketing including the 6Ps of product, price, place, promotion, partnership and policy. - The phases, components and typical focus areas of social marketing programs and initiatives.
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Social marketing
This document provides an overview of social marketing. It begins with defining social marketing and its objectives. Social marketing aims to influence the acceptability of social ideas and behaviors by applying commercial marketing principles. It discusses the 4Ps framework of social marketing - product, price, place and promotion. Several theories used in social marketing are explained, including the transtheoretical model, health belief model, theory of planned behavior, social cognitive theory and social norms theory. The document outlines the steps involved in social marketing from identifying the problem and target audience to designing messages, implementation and evaluation. It also compares commercial versus social marketing and discusses how commercial marketing principles are applied in social marketing.
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This document provides an overview of social marketing. It defines social marketing and identifies its goals as achieving socially desirable behavior changes. The document describes the key features and disciplines of social marketing, including its use of marketing techniques like segmentation to influence behaviors related to health, safety, and social issues. It also outlines the marketing mix (4Ps) approach used in social marketing and provides examples of how social marketing has been applied to promote behaviors like contraceptive use and breast cancer screening. Limitations and challenges of social marketing are also discussed.
Social marketing
Reader can get basic concept of Social marketing. This topic may be helpful for future references. Now-a-days, understanding of commercial marketing concept for social good for improving health of the community as whole is very much necessary.
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Social marketing is a marketing technique used by organizations to spread social ideas and messages to improve public well-being. It was first coined in the 1950s and involves using traditional marketing principles like the 4 P's (product, price, place, promotion) to influence behavior. Some examples include government campaigns to promote polio vaccination, consumer awareness campaigns, and corporate programs to promote health and hygiene. The social marketing process involves defining the problem, identifying potential solutions, targeting audiences, developing strategies using the 4 P's, implementing programs, and evaluating results.
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This document provides an overview of the evolution and definition of social marketing. It discusses how social marketing has its roots in public education campaigns from ancient times but grew substantially in the 20th century with anti-smoking and HIV/AIDS campaigns. While definitions of social marketing have varied over time, it essentially applies marketing principles and techniques to influence behaviors for social good. The key aspects of social marketing include focusing on changing behaviors, using the marketing mix of product, price, place and promotion, and benefiting society as well as the target audience. The document also distinguishes social marketing from related concepts like social media and clarifies common misunderstandings about social marketing.
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Social marketing is a marketing technique used by organizations to spread social ideas and messages to improve public well-being. It was first coined in the 1950s and involves using traditional marketing principles like the 4 P's (product, price, place, promotion) to influence behavior. Some examples include government campaigns to promote polio vaccination, consumer awareness campaigns, and corporate programs to promote health and hygiene. The social marketing process involves defining the problem, identifying potential solutions, targeting audiences, developing strategies using the 4 P's, implementing programs, and evaluating results.
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One health
The One Health approach aims to achieve optimal health outcomes for people, animals, and the environment through collaboration across multiple disciplines. It recognizes that human, animal, and environmental health are interconnected. The concept originated in the 19th century from physicians who studied links between human and animal diseases. Today, a One Health approach is particularly relevant for issues like food safety, zoonotic disease control, and antibiotic resistance, which require cross-sector solutions. No single group can prevent problems that arise at the human-animal-environment interface. Implementing One Health requires cooperation among professionals in public health, animal health, and related fields across local to global levels.
Microteaching
Microteaching is a teacher training technique developed by Dr. Allen at Stanford University in 1963 where teachers practice teaching a short lesson to a small group of students. The microteaching cycle involves planning a short lesson, teaching it, getting feedback, re-planning based on the feedback, and re-teaching. Some key characteristics of microteaching include using a variety of teaching methods like questioning, lecturing, and reinforcement to engage students and provide clear instruction. Microteaching allows teachers to focus on developing specific skills and get feedback to improve, though it can reduce creativity and be time-consuming.
National strategic plan
The National Strategic Plan for HIV/AIDS and STI 2017-2024 in India aims to achieve an AIDS-free India through universal access to prevention, treatment, and care services by 2024. Key goals include reducing new HIV infections by 80% and ensuring 95% of people living with HIV are aware of their status and on antiretroviral treatment. The plan leverages integration with public health systems and engages the private sector to expand testing, treatment, and prevention of mother-to-child transmission of HIV. Progress will be monitored based on indicators like the percentage of people on treatment who are virally suppressed and the reduction in new infections and HIV-related deaths.
Bird flu
This document discusses avian influenza (bird flu) and pandemic influenza. It begins with background on influenza viruses and past pandemics. It then focuses on bird flu, including the H5N1 strain that has infected birds and humans. The document covers epidemiology of avian influenza, symptoms and diagnosis in humans, and the pandemic risk posed by an influenza virus acquiring easy human-to-human transmission. It concludes with recommendations for prevention, including avoiding sick birds, and global preparedness efforts led by organizations like WHO.
Social clinical case antenatal
This document contains a template for conducting a social clinical case study. It includes sections for collecting identification data on the index case, gathering family details, obtaining a history of the present and past pregnancies, reviewing systems and examinations, assessing the family health and environment, making a clinical-social diagnosis, and suggesting management approaches. The template aims to take a holistic view of the health issues by incorporating social, family, and environmental factors in addition to medical details.
Definitions, Infectious disease epidemiology
This document defines key terms used in epidemiology and infectious diseases. It defines infection, contamination, infestation, host, infectious disease, contagious disease, communicable disease, epidemic, endemic, pandemic, zoonoses, iatrogenic disease, opportunistic infection, surveillance, eradication, and elimination. Examples are provided for many of the terms to illustrate their meanings in the context of epidemiology.
Social clinical case(post natal)
This document outlines the components of a social clinical case report for postnatal care, including sections to document patient identification and family details, medical history, examination findings, a family health study, clinico-social diagnosis, and suggested management. Key information to collect includes the patient's name, age, family structure, socioeconomic status, obstetric history, delivery details, the newborn's health, immunization status of family members, and an assessment of home environment, childcare practices, and community resources. The diagnosis differentiates between medical, social, and strengths, while management recommendations address the individual, family, and community levels.
Socio economic profile
This document discusses socio-economic status and methods for measuring it. It defines socio-economic status as an individual's position according to cultural and material possessions, income, and community participation. Occupation, education, and income are commonly used characteristics for social classification. Two methods are described for measuring socio-economic status: Kuppuswamy's method, which considers education, occupation, and monthly income; and Prasad's method, which uses per capita monthly income. Factors like physical environment, access to services, resources, genetics, and attitudes can influence health differences between social classes.
More from Dr. Ghulam Mustafa Kataria (8)
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Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Mastering SEO for Google in the AI Era - Dennis Yu
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
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Mastering SEO for Google in the AI Era - Dennis Yu
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Social marketing
- 2. Contents • History. • Definition. • Approach. • Principle & Techniques of social marketing. • Components of social marketing. • Phases in social marketing. • Scope. • Social marketing in India. • Barrier in social marketing. • Global SM challenges.
- 3. History • Dr. G.D.Weibe in his article “Merchandising commodities and citizenship on Telivision”. • He asked a question ‘Can brotherhood be sold like soap?’ • First documented evidence of its application in 1963. • By K.T. Chandy at IIM Kolkata. • For implementation of Family planning programme.
- 4. Definition • “Social marketing is the systematic application of marketing concepts and techniques, to achieve specific behavioural goals to improve health and reduce health inequalities”(French & Blair Stevens,p.33).
- 5. Approach • Consumer as “king” of services. • Consumer consultation- feed forward is important. • Precise delivery of precise product or service, precise idea, to precise client at the precise time of their precise need. • Primary focus is on the consumer.
- 6. Principle & Techniques of Social Marketing • SM consist of four marketing elements (marketing mix). • 6Ps: Product, Price, Place, Promotion, Partnership , Policy. • The Product: (what we are offering people?) • Tangible material:(for example, Contraceptive) • Intangible: (for example, counselling)
- 7. Price: It may be financial or other aspects. Place: where user most likely to find them. It should be identified and known to people. Promotion: To create sustained demand. It can be through mass media, dedicated websites, etc.
- 8. • Partnership: To make an impact on large scale level. • Policy : Govt. policy must encourage and support SMP.
- 9. Components of Social marketing • Eight essential components :Craig and Flora, 1988. • 1. Consumer orientation to realize social goals. • 2. Voluntary exchange of goods & services. • 3. Research in audience analysis and segmentation strategy. • 4. Use of formative research in product & message design.
- 10. • 5. Analysis of distribution (or Communication )channel. • 6. Use of marketing mix in intervention planning and management. • 7. A process of tracking system with both integrative and control function. • 8. A management process that involves problem analysis, planning, implementation, and feedback function.
- 11. Phases in Social Marketing
- 13. Scope in Health System • To promote the product and services. • For example: ORS, Condom, CU-T, etc. • To change the attitude and behaviour. • For example : Use of seat belts, lifestyles modifications, etc.
- 14. SMP in India • NPP 2000 stressed the need for Social Marketing Scheme. • National Strategies on SMP: • 1. Maximal use of health infrastructure in rural and urban area. • 2.Enhance partnership between NGO, Private and public sector. • 3. Expand the basket of products.
- 16. • 4. Social Franchise of health care sector. • 5. Promote IEC for SMP. • Achievements of SMP in India. • 1. One third of total condom & OCP distributed in India are through SMP. • 2.NACP promoting the use of condom through SMP. • 3. NIRODH---became a generic name.
- 17. • National strategy for Social marketing 2001 • A strategy was developed for social marketing of product and services of RCH. • Social marketing focuses at the lower (20%), lower middle (15%) and middle- middle (12%), income bracket for a 47% share of Indian population. • Commercial marketing targets an estimated 8% upper middle class and 5% upper class, total 13% share.
- 18. Govt. Subsidy to SMOs • The DOFW buys OCPs from manufacturer at Rs 3.55/ cycle. • SMOs buy OCPs from DOFW t 1.60/cycle. • SMOs receive promotional subsidy from GOI of 0.25/ cycle sold. • SMOs buy their own packaging with a Govt. subsidy of Rs 0.35/cycle.
- 19. Barrier in social marketing • Potential of social marketing is unappreciated. • Heterogeneous consumer base, customization of products is difficult. • Privately owned Media, expensive. • Product can not be easily changed, due to policy level at national or state level.
- 20. Challenges at Global level • Cutting Through the Noise: Thousands of brands competing for user attention on social media. • Authentic Connections: Connecting with their target audience on a personal and individual level. • Expanding Your Reach: Promoting your content and generating attention is a big challenge.
- 21. Thank You For Your Attention