Social Listening Teaser
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Teaser distributed in July 2018 to DT's by now established Public Affairs Municipalities department ahead of a structured introduction and training effort enabling the headquarter support team and, forward looking, group representatives with German municipalities in a structured effort to strengthen DT's recognition as a partner, interested in common growth with cities and communities on digitalization.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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Social Listening Teaser
- 2. Opinion space is a market Social turns public affairs more efficient Convincing others is what it is: inspiration, suggestion, information and argumentation. Social environments have us pay for each step. Offering things like simplicity, benefit, integrity or trust. Ever since language developed, personal touch has remained key in negotiating this even older dynamic. And the underlying exchange was always most successfully used by those acknowledging its existence. Social media gave us unprecedented levers to scale our efforts in marketing credibility. Creating value for their businesses by helping customers creates ripples of openness and trust - if made known. When keeping things human, authentic, tangible and positive on it, social media can tap immense potential. Done at fractions of the cost of still needed physical engagement. But this requires a mindset, skills and tools of a new age – and our boldness to engage. Tricks of a new trade Here are some findings from using the learnings of the successful social selling by companies like T- Mobile US or Deutsche Telekom B2B Europe to the challenges of public affairs: • Both, the members of administrations or legislative bodies and the public space surrounding them, can act as stakeholders or influencers on reputational matters. Their different information needs should be well- reflected in content selection and leveraging on social media. Tune tones to special guests. • Negative influencers on critical topics in public discussion cannot be ignored. But they are rare and like private or business sphere trolls, they need to polarize. This makes topic-focused information always working disproportionally effective against their credibility. Keep your cool in social positioning. • Lack of coordination of company-internal players in their respective roles like sales, enablement and political positioning can create freak-waves of public irritation in the face of controversial topics. Social listening provides crucial information for not only defusing but also preventing buildups of adversity. Know your currents to steer clear.
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