Presentation at SIBREC conference (http://realsproject.org/kick-off-meeting-of-sibrec-project/) - using examples from SIFAIS (CR) and Yalla Trappan (SWE)

1. Social inclusion
– A social enterprise approach
SIBREC conference, Järna
June 2016
fredrik.bjork@mah.se

3. [Presencing institute]

4. Collaborative approaches
Keywords: Empathy, compassion, solidarity, engagement
Center for cultural
integration (Sifais)
La Carpio; San José (CR)
SIFAIS:
Sistema
Integral de
Formación
Artística para
la Inclusión
Social

5. Hold on a second…..

6. Social inclusion

7. Why ’social enterprise’?
And, by the way, what is a ’social’ enterprise?[Cultivate London]
 Pursuing a vision
 Action-oriented
 Mobilizing resources
 Producing value and
meaning
 Social (building trust)

8. Social enterprise
 Wide and narrow definitions
 Different countries – context and history
 ’WISE’ – work integration social enterprises (often treated as instruments of labour
market policies)
 Economic activity – sale of goods and/or services large part of revenue
 ’Social purpose through economic means’
 Often organized as cooperatives

9. Social enterprises in the local community
 Often community-based
 Building broad, cross-sector
partnerships
 Volunteers
 In recent years there has been a shift
from social goals to a more
integrated sustainability approach

10. Yalla Trappan
 Social enterprise (womens cooperative) in Rosengård,
Malmö – now developing a ’social franchise’ model
 From traditional services > collaboration
with contemporary designers with recycling/upcycling
approaches
 Cross-sectoral development processes –
partnership with IKEA; partnership(s) with City of Malmö
 Sustained revenue growth of 30% on a yearly basis
From 5 to 35 employees in six years
 Developing networks in the local community – activities
and businesses also in other parts of Malmö
fredrik.bjork@mah.se

11. Penta Helix
 Development & innovation concept
 Mutually beneficent!
 Building trust and legitimacy between actors
 Integrating institutional logics
 Making the diversity of institutional logics a key asset
fredrik.bjork@mah.se

12. Social enterprise as a strategy for social inclusion?
> Unlocking the potential in migration