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HOW TO MANAGE YOUR
BRAND’S SOCIAL MEDIA
CHANNELS IN 60
MINUTES PER WEEK
January 16, 2012
created for the Winter Fancy Food Show
be consistent
studies show…

   Best time to post to social media channels for
    brands is around meal times
   To make an impact on Twitter, you must tweet
    a minimum of three times per day – every day.
   As a brand, you should update Facebook
    between three and four times per week.
    Responding to user generated content is in
    addition to this.

                                        © pmg public relations 2012
FOCUS!!!!



            © pmg public relations 2012
create an editorial calendar
:20




      © pmg public relations 2012
use a social client to schedule
:10




      © pmg public relations 2012
set a timer and FOCUS
:20

   Blogs do not have to be long
   Write about content that your audience cares
    about.
   Write about what you are an expert on.




                                        © pmg public relations 2012
listen and engage
:10




      © pmg public relations 2012
who the heck are you?


              Nicole Ravlin
          PMG Public Relations
    nicole@PeopleMakingGood.com
         on twitter: @pmgnicole



                             © pmg public relations 2012
thank you

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Social in 60 Minutes Per Week

  • 1. HOW TO MANAGE YOUR BRAND’S SOCIAL MEDIA CHANNELS IN 60 MINUTES PER WEEK January 16, 2012 created for the Winter Fancy Food Show
  • 3. studies show…  Best time to post to social media channels for brands is around meal times  To make an impact on Twitter, you must tweet a minimum of three times per day – every day.  As a brand, you should update Facebook between three and four times per week. Responding to user generated content is in addition to this. © pmg public relations 2012
  • 4. FOCUS!!!! © pmg public relations 2012
  • 6. :20 © pmg public relations 2012
  • 7. use a social client to schedule
  • 8. :10 © pmg public relations 2012
  • 9. set a timer and FOCUS
  • 10. :20  Blogs do not have to be long  Write about content that your audience cares about.  Write about what you are an expert on. © pmg public relations 2012
  • 12. :10 © pmg public relations 2012
  • 13. who the heck are you? Nicole Ravlin PMG Public Relations nicole@PeopleMakingGood.com on twitter: @pmgnicole © pmg public relations 2012