The document outlines the key generations including their birth years and names. It provides data on The Greatest Generation, The Silent Generation, Baby Boomers, Generation X, Generation Y, Generation Z, and the upcoming Generation Alpha. At the end, it provides contact information for connecting with Nicole Ravlin on email, Twitter, and Facebook.

1. the
BIG
picture

2. Social
Media
≠
the
wild
west

3. Marke5ng
Strategy
101
1. Outline
your
goals
2. Determine
your
audience
3. Consider
the
channels
4. Develop
a
plan
of
execu>on

4. The
Greatest
Genera5on
Born 1901 to 1924
Data
obtained
at
Wikipedia.org

5. The
Silent
Genera5on
Born 1925 to 1945
Data
obtained
at
Wikipedia.org

6. Baby
Boomers
Born 1945 to 1964
Data
obtained
at
Wikipedia.org

7. Genera5on
X
(also
referred
to
as
the
13th
Genera>on)
Born early 1961 up to 1981
Data
obtained
at
Wikipedia.org

8. Genera5on
Y,
(also
known
as
the
Millennial
Genera>on
—or
Millennials,
Genera>on
Next,
Net
Genera>on,
Echo
Boomers)
Born late 1970s to early 1990s
Data
obtained
at
Wikipedia.org

9. Genera5on
Z
(also
known
as
Genera>on
M,
the
Net
Genera>on,
or
the
Internet
Genera>on)
Born early 1990 to early 2000s
Data
obtained
at
Wikipedia.org

10. Coming
Soon:
Genera5on
Alpha
Born 2010 to early 2020s
Data
obtained
at
Wikipedia.org

11. Let’s
connect
nicole@PeopleMakingGood.com
on Twitter: @pmgnicole
on Facebook: facebook.com/NicoleRavlin
Data
obtained
at
Wikipedia.org