2. Summary
• What is Social game?
• Features of social game
• Present a variety of views
3. What is social game?
-‘Social(network) game’ is Based on social ties
with‘platforms of social Network’such as
facebook, twitter are made.
- Enjoying with other users linked SNS.
USERS ARE YOUR FRIENDS, FAMILY, CO-WORKERS..
- ‘ZYNGA’ is typical social game.
4. Features of social game
Friends or acquaintances
1. Based on joining of users
this is main feature of social game.
Members in a certain SNS(ex.facebook) joining the social game.
Also, available to enjoy the game by one self.
1-1. ‘TURN’ type is used to social game.
→ A waiting turn time is longer than playing time with other users.
This presents genre’s feature of socia lgames that communications with other users are meaningful factor.
2. asynchronous-access.
In asynchronous access, personal relations and lasting relationship are created
through
sign of users in the game.
3. Interface to easy to use.
Men and women all of ages, easy to control the interface and charming
5. Present a variety of
views
economic potential of social game’s market
vs fierce competition in social
game’s market
Ex>a number of gamer: Facebook’s social game> Warcraft + X box live
Affording development cost, procedure for market access
vs hard competition in social game’s
market
Development of game quality through continueing update
vs the advantage of old version isn’t lasting
a burden of continuous an expension of
contents
Marketing promotion effect of SNS’s World of mouth
vs
Knock on effect on withdraw from the social game due to internet bullying or
rumor …
