They think about maximizing social impact over profits.
How Do Social Entrepreneurs
Think Differently?
In summary, social entrepreneurs think differently than traditional entrepreneurs in the following key ways:
- They prioritize social/environmental mission over profits. Impact is the bottom line.
- They see markets primarily as a means to scale impact, not maximize income/returns. Price and value are determined based on benefiting stakeholders, not maximizing profits.
- Success is measured by social/environmental outcomes like lives improved, not just financial returns. Metrics track multiple bottom lines of people, planet and profits.
- Stakeholders include those benefiting from as well as investing in the venture