Social enterprises are businesses that generate profits through trading activities to address social or environmental issues. They reinvest profits back into their social mission. To start a social enterprise, one must define the business idea and social purpose, conduct research and risk assessments, develop a business plan, choose a legal structure, identify funding sources, and obtain necessary licenses. Successful social enterprises balance customer, financial, and mission needs through diverse income streams to sustain their organizations and maximize social impact. Current economic challenges for social enterprises include a squeezed middle market, high inflation, and reduced disposable income limiting purchases to essentials only.