Everything you need to know about mobile, internet, social media, and e-commerce use in South Korea in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. SOUTH KOREA
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

2. we are social
SOUTH KOREA
25,000,000
52,600,000
MOBILE SUBSCRIBERS
39,440,000
INTERNET USERS
48,219,000
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
82 %
52 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
100+ %
URBAN
82% 18%
RURAL
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

3. we are social
94%
OF SOUTH KOREAN HOUSEHOLDS HAVE
ACCESS TO BROADBAND INTERNET ACCESS
SOURCE: KISDI RESEARCH, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOK 2011

4. we are social
13.8 MBPS
SOUTH KOREA HAS THE FASTEST AVERAGE
INTERNET CONNECTION SPEED IN THE WORLD:
SOURCE: AKAMAI

5. we are social
2,000,000
PEOPLE IN THE COUNTRY ARE
ADDICTED TO THE INTERNET
SOUTH KOREA’S GOVERNMENT BELIEVES
SOURCE: THE GUARDIAN, AS QUOTED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

6. we are social
SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA:
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
FACEBOOKCYWORLD
17.6M24.7M
TWITTER
3.3M

7. we are social
VISITORS TO SOCIAL NETWORK SITES
IN SOUTH KOREA IN OCTOBER 2011:
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
CYWORLDFACEBOOK
15. 9M16.3 M
VS

8. we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN SOUTH KOREA
MALE:
56%
FEMALE:
44%
18-24:
31%
13-17:
9%
35--44:
16%
45-54:
7%
55-64:
2%
65+:
1%
25-34:
34%

9. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 KIA MOTORS 912,189 1.54%
2 HYUNDAI WORLDWIDE 886,458 51.61%
3 (SAMSUNG) 243,104 5.68%
4 OLLEH (KT ) 98,651 14.38%
5 (SAMSUNG TOMORROW) 90,881 6.02%
6 BMW KOREA 61,922 5.26%
7 SKTWORLD 58,279 19.21%
8 INTEL KOREA 51,598 0.00%
9 KOREA COSMETICS 45,488 18.68%
10 NIKESTORE ( ) 42,478 0.00%
TOP FACEBOOK PAGES IN SOUTH KOREA

10. we are social
AVERAGE SOUTH KOREAN TWITTER USER STATS:
SOURCE: ASIA DIGITAL MAP
NUMBER
FOLLOWING
NUMBER OF
FOLLOWERS
119126
NUMBER OF
TWEETS
453
PEAK TIME
FOR TWEETING
23H – 0H

11. we are social
85%
OF SOUTH KOREAN WEB USERS
VISIT BLOGS EACH MONTH
SOURCE: COMSCORE

12. we are social
49%
OF SOUTH KOREAN WEB USERS HAVE
STREAMED A WHOLE MOVIE ONLINE
SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

13. we are social
10%
OF SOUTH KOREA’S WEB USERS
TRADE STOCKS ONLINE ONCE A WEEK
SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

14. we are social
90%
OF KOREAN SMARTPHONE OWNERS USE
THE KAKAOTALK INSTANT MESSAGING APP
SOURCE: ASIA DIGITAL MAP

15. we are social SOURCE: INFORMA, AS CITED IN MOBITHINKING
VS
AVERAGE SOUTH KOREAN
SMARTPHONE USER’S
MONTHLY DATA USAGE:
271 MB
AVERAGE GLOBAL
SMARTPHONE USER’S
MONTHLY DATA USAGE:
85 MB

16. we are social
60%
OF SOUTH KOREAN SMARTPHONES USE
THE ANDROID OPERATING SYSTEM
SOURCE: SMU SOCIAL MEDIA WIKI

18. This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
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and charts contained in this report are,
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