Total telephone subscribers in Vietnam reached over 130 million as of March 2012, with mobile subscriptions accounting for the vast majority of new subscribers over the past year. Over 90% of urban mobile users have prepaid SIM cards, with young people aged 15-24 most likely to use prepaid plans. While Mobifone has the largest market share in major cities, Viettel is the leading mobile provider across Vietnam overall. 3G connections surpassed 20 million in mid-2011, making up around 18% of total subscribers. Smartphones now account for 29% of mobile phone users in Vietnam.

1. Telephone subscribers
Vietnam

2. Total telephone subscribers to Mar 2012
Total new subscribers YTD = 2.6m mobile and 7.6k fixed desk phones
This chart shows the GSO’s latest total market estimates
compared with the implied revised figure for 12 months’
previous (currently up by 3%).
Note: new method of counting number of mobile subscriptions was introduced
by the GSO in May 2011 and back-dated to 2010.
Source: Vietnam Ministry of Information and Communications (MIC) / GSO

3. Over 90% of urban mobile phone
users have pre-paid SIM cards
94% of 15-24 aged customers are
using pre-paid SIM cards,
compared with 88% of 35-45s.
Source: 3D 2010 Base: 716 adults aged 15-45 who currently own and use a mobile phone
Number of SIM cards use

4. Service Provider 2G & 3G market share
Mobifone has the biggest market
share in the 4 main cities, but
across Vietnam as a whole, Viettel
is the leading service provider.
Source: Wireless Intelligence /VNPT /market reports Q2 2011
After launching in Oct 2009, 3G
connections in VN surpassed 20
million in Q2 2011, representing
18% of the total subscriber base.

5. Mobile Phone Brands used
Urban sample aged 15-54
Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54
29% of
Vietnam’s
mobile phone
subscribers are
now using
Smartphones
as of Q2 2011

6. TV is
increasingly
being watched
on the move by
Vietnam’s urban
youths
Source: 3D 2010 Base: 2,924 adults aged 15-45
%
Watched TV on Internet or Mobile

7. Advertising revenue
Vietnam

8. Online advertising expenditure
Spending on display
advertising is still a relatively
small share (4%) of the overall
advertising spend, but growing
10 biggest spending sectors
online (Apr 2010-March 2011)
Inmillions$
Source: Kantar Media Net Insights Report 2011
*Excluding OOH