Social Currency: how brands + publishers can create content of real value

•

11 likes•1,330 views

This presentation was given on November 8, 2010 at the Cool Social Media Gravity Summit by Wally Sabria, SVP/Creative Director of The Axis Agency. http://www.twitter.com/wallysabria

Technology Business

How brands + publishers
can create content of real value
Social Currency
@wallysabria

People need to
find it
watch it
@wallysabria

People need to
find it
watch it
share it @wallysabria

It has to be more than just
relevant
@wallysabria

It’s the exchange that creates
the value
@wallysabria

Basic human needs:
Need to belong
Need to be significant
@wallysabria

What does it help say about users’
personality
sense of humor
lifestyle
culture
@wallysabria

Give users the opportunity of
bragging rights
@wallysabria

Give users the opportunity of
bragging rights
I’m smart!
I’m generous!
I’m an expert!
I’m popular!

Content can also have
negative value
@wallysabria

How are you going
to make your content
valuable?

You’re very good
looking!
Now follow me > @wallysabria

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