Social CRM Speaker #SCRM Strategy for Pivotal SCRM CDC Software

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Social CRM Speaker Shane Gibson's Presentation: Going Social with CRM: How Social Media is Turning Sales Upside Down Shane Gibson, Author of Sociable! and Closing Bigger; President of Knowledge Brokers International It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace. Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson, co-author of Sociable!, will share with you: The new rules of engagement in sales and marketing Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities 5 Reasons not to let sales people post content and 10 reasons why you should The top social media and networking tools for sales organizations

Going Social with CRM: How Social Media is Turning Sales Upside Down With Shane Gibson Co-author Sociable! Chief Social Officer – Socialized! Ltd

Please Feel Free to Tweet #SCRM #scrmroadshow @ShaneGibson

The Future is Now Nearby restaurants Shopping Community workforce breakdown Schools Housing inventory and stability Crime rates Past pricing and sales on the home itself

IBM Institute for Business Value analysis. CRM Study 2011

“It’s not about B2B or B2C it is really about person to person.” – Jeff Booth, CEO

Business-to-Business Decision Makers …69% of B2B buyers use social networks “primarily for business networking and development.” …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

Social media marketing is about LISTENING

LISTENING http://Search.twitter.com http://Google.com/alerts http://Blogsearch.google.com http://facebook.com/search http://www.linkedin.com/signal/

#1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 SCRM is a customer driven process #SCRM Rules of Engagement

#SCRM = Smart Engagement Conversation Channels SCRM Monitoring Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM

How to win Realize that marketing/sales is a conversation Monitor and respond in real-time Get social with a tool like Pivotal SCRM Socialize your entire business and get ready for Web 3.0 and Customer 3.0

Socialized.me/scrm Twitter.com/shanegibson Shane@socialized.me

BP opened an exploration office in Stavanger, Norway in 1974 and made several discoveries in the North Sea, including the Ula, Valhall, and Gyda fields. In 1975, the Forties field began production, with Queen Elizabeth II pushing the button to mark the occasion. Also in 1975, BP discovered four fields in one year - Rhum, Andrew, Magnus, and Clair. In 1978, the first oil reached Sullom Voe terminal in the Shetland Islands, which BP had constructed to process oil from fields in the east of the islands.

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This document discusses opportunities for cooperation between Ireland and China. It begins with an overview of China's economy and culture, highlighting aspects such as China's history, status as the world's second largest economy, and emphasis on relationships and seniority in business. It then provides examples of past cooperation between Irish and Chinese companies. The document emphasizes Ireland's advantages as an English-speaking country with strong infrastructure and notes some cultural differences to consider when doing business in China.

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Social media is growing rapidly and can drive customer engagement if used properly. Some key points: - Social media usage is increasing dramatically, with billions of users on sites like LinkedIn, Twitter, and Facebook. - Younger customers in particular engage heavily on social media and it influences their purchasing decisions. - Companies should create and share engaging content on social media to build communities and get found online by potential customers. - Listening to customers and engaging with them on social media is important to build loyalty and show you care. - Done right, social media can result in increased sales, faster crisis response, and lower customer acquisition costs through organic reach.

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At this first Whistler Open Forum event of the 2016/17 season, International Speaker & Author Shane Gibson will show you how to design a winning sales process to maximize your sales opportunities. Over the past 20 + years, Shane has helped organizations on four continents boost their sales performance. The processes taught in his program have been successfully implemented by a wide variety of organizations --- from start-ups, entrepreneurs, and non-profits, right up to large Fortune 500 enterprises such as Ford Motor Corporation, CMHC, and dozens of others. Shane Gibson International Speaker and AuthorIn this fast-paced seminar, Shane will illustrate how a successful sales process focuses on the right customers and prospects, and blends that with the right frequency, timing, and media. He will also delve into the importance of living in the “A” zone (Pareto Principle) and describe how to develop a sense of curiosity and an 'opportunity thinking' mindset. Key aspects of this seminar will cover: How to define and focus on high opportunity/conversion prospects How to map and optimize your sales funnel and process How to have high impact conversations with customers and prospects Building a value added follow-up process that converts and retains Prospecting 2.0 – Old-school and high tech prospecting strategies that will fill your funnel

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The document discusses Shane Gibson's blog on building an online tribe and becoming an exponential influencer through social media. It provides tips on thought leadership, the 5 stages of consent in gaining engagement (discovery, consumption, interaction, connection, consent), and 9 rules for social engagement, including stopping pitches, contributing to community, and amplifying content through connections. The goal is to publish content consistently across multiple platforms to build an audience and influence.

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Business Rapport - Selling the Way People Buy

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You often have less than 30 seconds to qualify for a relationship. If you can gain rapport quickly you often get permission to build the relationship and eventually have the person as a member or client. This first session covers: • How to develop a strong personal presence • How to read and use body-language to connect • Steps to quickly read buyer styles and adjust your communications to establish rapport

The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHIC

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After working with sales people, social media marketers, community managers, entrepreneurs, charities and many other professionals on five continents I have had the opportunity to see the Rules of Engagement implemented (and ignored) in almost every environment. Stephen Jagger and I sat down and penned these rules in 2008 when we were writing Sociable! – the tools have since evolved but the rules are even more relevant today then they were back then. We started with 7 rules and recently I added two more which I will share with you today.

Drive ROI Through Social Selling

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Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t. In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric. At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share: The Rules of Engagement in social media for sales professionals How your social graph impacts your ability to close deals and generate leads. How to maximize your social media profiles so they attract clients. How becoming an expert content curator can build credibility and influence. How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.

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With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to. Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Gen X and Gen Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging. Social media and social communications provide massive opportunities in marketing, sales and people development. It also opens us to major risks and productivity losses. In this fast-paced Shane Gibson author of Sociable! And Guerrilla Social Media Marketing will share with you: • How to ensure your staff are social networking versus social notworking • Why a social media policy is vital* and how to implement one that inspires people to share AND protects your organization • New rules for engagement in a digitally transparent era. • How to implement social collaboration and learning tools. • Tips and approaches for recruiting staff using tools like Facebook, LinkedIn, Twitter, Pinterest and Instagram • Using technology to break down silos and create collaboration within your organization. • How to apply timeless leadership principles to this new work and business climate

Setting and Achieving Powerful Goals in 2015

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From last nights seminar at the Vancouver Sales Performance Meetup. Here is the seminar outline: How to Set and Achieve Powerful Goals in 2015 As sales professionals and sales leaders a new year means new sales targets and opportunities. Setting meaningful goals and mapping out processes to achieve those goals is vital to our success. In this fast paced keynote Shane Gibson will share: • 6 Key Principles To Achieving Any Goal • How to Reframe a Failure to Propel You Forward • Tools and processes used by industry leaders to build momentum and accountability in a sales team

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Social Media Boot Camp Kuala Lumpur Malaysia November 2014

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Shane Gibson social media speaker (Malaysia Seminar) It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace. Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve. In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations. Key benefits for attending this event: · GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media · ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients · GAIN insight by using hyper-local social media and networks to own your local market · INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals) · MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities · INTEGRATE online and offline media for your business profitability · APPLY 7 easy steps launch your business into the social media space · UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track) Who Should Attend VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of: · Social Media · Marketing/ Marketing Strategist/ Marketing and Communication · Brand and Communication · Digital Strategist/Digital Media and Social Engagement/Digital Marketing · Corporate Communication · Public Relation · Brand and Product Management · E-commerce · Media Relation · Corporate Affair · Customer Service · Entrepreneurs FREE TAKEAWAY!! Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide. Delegates are required to bring laptop to benefit from the hands-on

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The document criticizes a big brand for claiming to care about social media engagement but failing to actually engage authentically. It lists many examples of how the brand says it cares but does not follow through, such as not following back or responding on social media, having disengaged senior executives, prioritizing marketing over helping customers, and not training staff about their social media presence. It concludes by saying marketing is now a conversation and brands must genuinely participate in social media discussions with customers.

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Sponsored by the Langara College Professional Sales Certificate Program: Closing bigger deals is a process not an event. The path to consistently close large accounts is about having a solid proven process to attract, develop and close large accounts - and then working that plan intensely. If you’re looking to attract larger clients, increase the average size of your deals or just shorten your sales cycle this event is for you. Shane Gibson has put together a condensed keynote presentation based upon his Closing Bigger Sales Boot Camp. In this session you will learn: - “The 8 Deal Big Deal Killers” you must avoid - How to navigate the “Power Player Network” that exists in every big deal - How to systematically solidify long-term business relationships - When to break the rules Agenda: 6:00pm - 6:45pm Registration and Networking 6:45pm - 7:30pm Closing Bigger and Closing More Often 7:30pm - 8:30pm Networking & Sharing Best Practices 8:30pm onward - More networking :)

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Social Sales Training Summary: The Social Selling Intensive is an in-depth results focused program that will help you integrate social selling strategies with winning sales processes used by leading sales organizations globally. • How to target the right client (online and offline) to maximize your return on sales efforts • How to use social media and Social CRM to find new business, amplify your personal brand and improve your career prospects • Step-by-step processes for using LinkedIn, Facebook and Twitter to unlock business networks and beat the competition • Powerful questions that help you close more and larger deals • How to beat the competition with relationship selling • 13 proven strategies to becoming a master networker

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Social CRM Speaker #SCRM Strategy for Pivotal SCRM CDC Software

1. Going Social with CRM: How Social Media is Turning Sales Upside Down With Shane Gibson Co-author Sociable! Chief Social Officer – Socialized! Ltd

2. Please Feel Free to Tweet #SCRM #scrmroadshow @ShaneGibson

3. “I think that’s going to break.”

4. The Future is Now Nearby restaurants Shopping Community workforce breakdown Schools Housing inventory and stability Crime rates Past pricing and sales on the home itself

5. “The Customer Owns Your Brand”

6. 800Million

7. 100 Million

8. 100 Million updates/day

9. 1Billion views/day

10. Google + 22 million in 20 days

11. IBM Institute for Business Value analysis. CRM Study 2011

12. “It’s not about B2B or B2C it is really about person to person.” – Jeff Booth, CEO

13. Business-to-Business Decision Makers …69% of B2B buyers use social networks “primarily for business networking and development.” …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

14. The Reverse Drip

15. Social media marketing is about LISTENING

16. LISTENING http://Search.twitter.com http://Google.com/alerts http://Blogsearch.google.com http://facebook.com/search http://www.linkedin.com/signal/

17. Score Keeping?

18. Stakeholder Spotting

19.

20. #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 SCRM is a customer driven process #SCRM Rules of Engagement

21. Being

22.

23. #SCRM = Smart Engagement Conversation Channels SCRM Monitoring Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM

24. How to win Realize that marketing/sales is a conversation Monitor and respond in real-time Get social with a tool like Pivotal SCRM Socialize your entire business and get ready for Web 3.0 and Customer 3.0

25. Socialized.me/scrm Twitter.com/shanegibson Shane@socialized.me

Editor's Notes

Shane talks about Krisitan
Shane: HummerUbertor: Competitor Spam story
Steve Introduces the Reverse Drip
Steve covers Disengaged. Introduces thought leaders.

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