- 31% of enterprises regularly use social media tools and 52% planned to increase budgets for social tools and collaboration software in 2010 (Gartner study) - Companies are using social tools both externally to connect with customers and prospects, and internally to make employees more productive - Social content management platforms like Alfresco enable enterprises to manage the content that drives social engagement, both externally and within the workforce

1. Social Content Management
January 2011
Paul Hampton
Director of Product Marketing

2. The World Has Gone Social

3. 31%
of enterprises regularly use
social media tools
52%
planned to increase their budgets
for social media tools and collaboration
software in 2010
Source: A 2009 Gartner study "User Survey Analysis:
U.S. Enterprise Adoption and Usage of Social Media, 2009"

4. Use of Social Tools
External Internal
Using social Using social
tools to tools to make
connect with employees
customers and more
prospects productive

5. SOCIAL PUBLISHING

6. Social Has Changed the Way we
Buy…
Old World New World
Push content to Consumers pull
consumers to content from
stimulate different
demand sources when
they want it

7. My New TV
• Research online
• Read reviews
• View product videos
• Visit Logitech site
• Order from Amazon

9. Social Adoption
Phase 1

10. Social Adoption
Phase 1 Phase 2

11. Social Adoption
Phase 1 Phase 2 Phase 3

12. Social Content Publishing
• Support two types
– Content
– Status updates
• Support for
– Facebook, Twitter, Publish
YouTube, LinkedIn,
and Flickr
– Can be extended
• Define ‘Channels’
– Multiple channels for
each service

13. Social Publishing
• Administration • User
– Define the channels – Select content
– Define credentials – New action ‘Publish’
• Java API to build – Select channel(s)
automation – View publishing history

14. SOCIAL PUBLISHING
SCREEN SHOTS

20. SOCIAL WITHIN THE
WORKFORCE

21. The Next Decade of IT
Systems of Record Systems of Engagement
Command and control Open and accessible
Transaction-oriented Interaction-oriented
Document-centric User-centric
Limited deployment Ubiquitous deployment
Central IT-provisioned Self-provisioned

22. enterprise
content
sharing
management
collaboration
workflow
liking social
compliance
content
recommending
management control
following security
records
commenting
social
software
Discuss… then capture.

23. Alfresco Share
• Built-in Social Features
• Commenting
• User Status Updates
• Activity Feed for Sites
• Cross-site Search
• Invite people to sites
• Customizable dashlets
• Blog
• Wiki
• Forums
• Calendar
• Tagging
• Workflow & Tasks
• Voting API (future)
• Sharepoint Protocol
• WebDav

24. Alfresco 4 – Like
• Ability to ‘like’ content
• Sort content by
ratings
– Find highly rated
content

25. Alfresco 4 – Follow
• Follow influential
people
• Use search to find
people to follow
• Activities – what are
they doing
• Private following list
• Find out who is
following you

26. Alfresco 4 – Notifications
• Proactive notifications
– Uses HTML templates
– Can be customized
– Activity feed, following and
WF tasks
• Personal preferences
– Op-in/out
• New activity dashlet
– Multiple options
– New filers

27. Social Content Management in
Action
Doc Mgmt Coming soon!
Low-cost ECM Manage & retain Community
Version control Use Alfresco Preview
Records Mgmt content and
Commenting seamlessly for Check-out docs
MS Office® handle workflows
Edit metadata document to Google Docs
Integration in Alfresco - then,
Workflows management for realtime doc
Cloud publish to Drupal
Previews collaboration
JSR-168 CMIS CMIS/APIs CMIS RESTful API
Alfresco Platform

28. Social Content Management in
Action
Doc Mgmt Coming soon!
Low-cost ECM Manage & retain Community
Version control Use Alfresco Preview
Records Mgmt content and
Commenting seamlessly for Check-out docs
MS Office® handle workflows
Edit metadata document to Google Docs
Integration in Alfresco - then,
Workflows management for realtime doc
Cloud publish to Drupal
Previews collaboration
JSR-168 CMIS CMIS/APIs CMIS RESTful API
Alfresco Platform

29. Jive Toolkit
Jive Toolkit
Alfresco Jive Toolkit Jive
• Focus on the • Enables both • Focus on the
processes around process and community around
content community content

30. Socialize Content in Jive

31. Socialize Content in Jive

32. Linked Content in Jive

33. Summary
Social is everywhere
• Companies looking to leverage Social
tools
– Externally: Connecting with customers and
prospects
– Internally: Empowering workers to improve
effectiveness
• Alfresco manages the content that drives
social

34. Forrester TEI
• For 3 years…
– Total benefits = $1.3M
– Payback = 10 months
“Alfresco enables our projects to be built more simply, with less
efforts, and they are more maintainable over time.” (Director of
software and infrastructure solutions at a large health insurance
company)
“The rate of change at Alfresco as compared to other vendors is
phenomenal. It was one of the reasons why we were so keen of
looking into it further. They are very innovative. The pace of
change, the amount of features that came in, was incredible. It
has got some real competitive edge elements to it.” (Senior IT
manager at a financial service company)
“Alfresco is right up with the commercial players. Almost in any
kind of RFI/RFP now, I will look at a professional open source
company alongside the commercial vendors.” (Senior IT
manager at a financial service company)

35. QUESTIONS?