3. Finding a Recipe
7 Key INGREDIENTS
1. A Kernel of Truth
2. Media Magnification
3. Politico-Moral Entrepreneurs
4. Professional Interest Groups
5. Historical Context of Conflict
6. Linking a Form of Drug Use to a “Dangerous Class”
7. Scapegoating a Drug for Social Ills
4. Finding a Kernel
Humans transitioned from hunting//gathering to primitive agriculture
All Societies consume mind altering substances
Any consumption of mind altering substance can be claimed as a problem
5. Media Magnification
Routinization of Caricature
Dramatizing drug problems
Illustration of worst case scenarios as regular
Sales and promotion of problems
6. Politico Moral Entrepreneurs
Individuals capitalize on scares
Usually Political bringing attention to a “problem”
Attempt to rid evil
Portrayed with humanitarian overtones
Deflect attention from systemic social problems
7. Professional Interest Groups
Groups take “ownership” of drug problems
Groups can create a public definition
Project meaning of a social problem onto public through means
Inerest groups claim authority by virtue of their position
Ownership of social probelms can shift
8. Historical Context of Conflict
Wherever drug scares occur you can find underlying social ills
Drugs act as functional villains of the social ills
Much more satisfying to blame a concept or an object than people themselves
Types of conflicts behind scares
Economic, political, cultural, class, racial or combination
Claim makers can blame certain groups of drug users
Returns to point three, diverting public attention
9. Linking a Form of Drug Use to a “Dangerous
Class”Drug scares focus on use by a particular group of people
These groups are already seen as threats by hegemonic power groups
Examples
Chinese & Opium
Marijuana & Mexican
Alcohol & Catholics
Crack & Blacks
10. Scapegoating Drugs for Social Problems
Drugs are labeled & blames for pre-existing problems
Creates illusions of potentially “pure” society
We can look at temperance societies
Envisioned Pure Societies
Scapegoating is the strongest factor of a drug scare
Example:
Marijuana & LSD during Vietnam War for youth family issues
11. Key Lessons
Drug Scares allow for Social Control
Drug Scares divert populus attention from true social Ills
13. US Temperance
US was created from a temperance culture
Temperance values Self Control and Individualism
Self Control is dependent on individual not external factors
Lack of self control is easily attributed to individuals who use drugs
Drug induced altered consciousness is viewed as a loss of self control
14. Consumer Society // Temperance Conflict
Temperance Culture was very strong during 19th and 20th century
Characterized by self control and “purity”
20th Century Consumerism Grows
Introduction of mass produced goods by Henry Ford
Increased incentives to indulge for immediate gratification
Leaves us with a Question:
“How does this push pull affect drug addiction?”