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Social Media and the Luxury Industry

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A few weeks ago we were asked to give a presentation about how to use social media in the context of the Luxury sector.
Here is what we came up with...

Published in: Business
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Social Media and the Luxury Industry

  1. 1. Luxury Brands - Social Media QEFAL
  2. 2. Percentage 3 month 3 months Rank Country Users Population Population growth ago 1 United States 85,208,620 307,212,123 28% 19% 69,378,980 2 United Kingdom 20,889,620 61,113,205 34% 10% 18,711,160 3 Turkey 14,115,000 76,805,524 18% 12% 12,382,320 4 Canada 12,769,760 33,487,208 38% 6% 11,961,020 5 France 12,705,000 64,057,792 20% 15% 10,781,480 6 Italy 11,585,240 58,126,212 20% 12% 10,218,400 7 Indonesia 10,086,520 240,271,522 4% 36% 6,496,960 8 Australia 6,873,840 21,262,641 32% 12% 6,053,560 9 Spain 6,621,320 40,525,002 16% 13% 5,773,200 10 Argentina 6,495,600 40,913,584 16% 24% 4,906,220 Total 187,350,520 943,774,813 20% 16% 156,663,300
  3. 3. - 72% of Wealthy customers use social media. - Strong growth in Facebook, LinkedIn, Twitter - 50% of luxury customers say they would join a community dedicated to a luxury brand. - 40% of wealthy social networkers notice brand advertising in the sites they visit. - 15% of social networkers have joined a brand group. More than 1/3 are solicited through email. Source : The Luxury institute
  4. 4. Passion
  5. 5. Aspiration
  6. 6. Desire
  7. 7. Experience
  8. 8. Experience Luxury through Social Media Out of the box, into the Heart

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