The social analytics, analyzes and interprets the data referring to social media and in this specific chapter emphasis is placed on social networks and some advantages and disadvantages that are presented in them.

1. The social analytics, analyzes and interprets the data referring to social media and in
this specific chapter emphasis is placed on social networks and some advantages
and disadvantages that are presented in them.
In the part of the analytics allows and facilitates companies to analyze unstructured
data in different portals whether they are web or text messages, using different
software tools to obtain information in real time, social analytics is nowadays very
useful in the business or business sector as it helps companies analyze, calculate
and explain social networks in a better way to a specific business object, since this
branch is based on the general theory of networks in the field of communications.
Social analysis allows organizations to use key indicators of performance through
tools such as social metrics (which allow quantifying, measuring and doing a proper
statistical and reporting on the activity of social media, these have a meaning and
commercial context representing their functionality for the organization) and another
tool are the key performance indicators (they have a metric to be able to quantify
data regarding the objectives of the web portal).
It also provides the necessary data, but it is not so easy with the saturation of
information that they have to deal with every day, thanks to the fact that too much
information is disseminated on social networks and the data that can be extracted
can not be properly collected. to obtain certain information, for that a methodical
approach is needed to avoid avoiding the information overload and in such a way not
to have the correct data that was wished to obtain.