Matthew Ewing submitted a media product evaluation. The evaluation addresses how the product used, developed, and challenged conventions of real media forms. It also discusses how effective the combination of the main product and ancillary texts was, what was learned from audience feedback, and how media technologies were used in construction, research, planning and evaluation. The document contains the evaluation questions and Matthew's responses analyzing elements like conventions used in front covers, billboards, and parody trailers regarding camerawork, editing, lighting, and sound choices.

1. Matthew Ewing- Evaluation
Candidate no. 4289

2. Front Cover Final

3. Final Billboard

4. Second Billboard

5. Evaluation Questions
1. In what ways does your media product, USE, DEVELOP and CHALLENGE
forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary
texts?
3. What have you learnt from your audience feedback?
4. How did you use media technologies in the construction, research,
planning and evaluation stages?

6. Q.1 In what ways does your media
product, USE, DEVELOP and
CHALLENGE forms and conventions of
real media products?

7. Conventions of existing products
Large masthead found
in the top third of the
page
Large clear images for
main storyline
Price and
date issued Cover stars eyes are
looking at you, engaging
the reader
Big bold
Price found in title, grabbing the
a button readers attention
Anchoring
A bit more
information, making the
Other storylines narrative clear
from different
programmes
Barcode

8. Our Front Cover Vivid bright colours
Large masthead
Unique
Price in a button branding
Large, clear
images Bright bold title
grabbing attention
Information
making narrative
Storylines from clear
other soaps
Barcode

9. Conventions of existing billboards
Clear picture, mainly
including main characters
Large, bold title
Channel
branding
Links to other social media Dates and times that it
will be shown

10. Our Billboard
Clear images
Slogan
Involves all
the main
characters
Clear bold
name
When its going to be shown
Channel branding

11. Parody Trailer
Camerawork
Ivywood
Eye line matching is vital, ensuring continuity and engaging the
audience
Hollyoaks

12. Parody Trailer
Camerawork
Ivywood
Handheld camerawork creating realism, and making the audience
feel as if they are there.
Hollyoaks

13. Parody Trailer
Camerawork
Ivywood
Camera acting as fourth wall makes the audience feel as if
they are actually there.
Hollyoaks

14. Parody Trailer
Camerawork
Ivywood
Panning is good for making the mise en scene very clear to the
audience.
Hollyoaks

15. Parody Trailer
Editing
The trailer began with slow paced editing, cutting between a couple of the featured
characters. This therefore creates a calm and easy atmosphere.

16. Parody Trailer
Editing
As the trailer built up, the editing became
more fast paced creating an uneasy
atmosphere and showing the audience that it
is reaching its climax.
As the fight scene began the
editing became a lot more
choppy, cutting quickly from each
angle. Therefore conveying this
frantic scrap.

17. Parody Trailer
Lighting
Ivywood
Throughout our trailer we used
soft natural lighting to
compliment the characters and
create this ‘glamorous’ look.
Hollyoaks

18. Parody Trailer
Sound
I chose this song as it would over exaggerate the
emotions the characters are going through, and
really fit the parody genre.