Matthew Ewing submitted a media product evaluation. The evaluation addresses how the product used, developed, and challenged conventions of real media forms. It also discusses how effective the combination of the main product and ancillary texts was, what was learned from audience feedback, and how media technologies were used in construction, research, planning and evaluation. The document contains the evaluation questions and Matthew's responses analyzing elements like conventions used in front covers, billboards, and parody trailers regarding camerawork, editing, lighting, and sound choices.