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don’t need whole scenes
  - conventions of a soap
         dialogue.




short lines that communicate:
- plots
- context
- character traits
- conflict
Genres are not pre-existing
Audiences derive pleasure
                               – they are created by
from being able to predict
                                 media producers.
what is going to happen
according to generic
conventions.




                                  Genre is a cluster of
                                conventions that appear
                             together in one media product
                                       repeatedly.
Catharsis – emotional
cleansing: the purging of        1930’s America
negative emotions                                 broadcasted on radio
through watching
conflict. Soap can be                                                created to advertise
therapeutic.                                                           soap powder to
                                                                           women.
generally between
10-15 characters.
                                                                           soap is a feminine
Storylines
                                                                            genre – a genre
interconnect and
                                                                           aimed primarily at
overlap so audiences
                                                                               women.
stay interested.

         because soaps are                                the traditional lifestyle of the
      constantly in the public                               target audience affects
     eye, they become part of       soap opera run        scheduling – soaps in the UK
     the cultural psyche. They    continuously, on the   are generally on at or just after
      become part of who we       same channel, in the              mealtimes.
    are, the characters become     same time slot for
              “people”.                  years.
secrets and betrayal
                                                    coming out
          family conflict
                                                                   melodrama


happiness, but
                                                                    emotions - sadness,
 not for long
                                                                     depression, love




                   affairs                                 death

                                       catharsis
“Cheesy” –
                                dramatic, exaggerated.
                                   Reality becomes
                                     unrealistic.
  Unattainable lifestyles




                              Non-diegetic scores in scenes to
                                create atmosphere and tell
Americans like to use their
                               audiences how to “read” the
   soaps as escapism
                                          scene.

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Soap Conventions

  • 1. don’t need whole scenes - conventions of a soap dialogue. short lines that communicate: - plots - context - character traits - conflict
  • 2. Genres are not pre-existing Audiences derive pleasure – they are created by from being able to predict media producers. what is going to happen according to generic conventions. Genre is a cluster of conventions that appear together in one media product repeatedly.
  • 3. Catharsis – emotional cleansing: the purging of 1930’s America negative emotions broadcasted on radio through watching conflict. Soap can be created to advertise therapeutic. soap powder to women. generally between 10-15 characters. soap is a feminine Storylines genre – a genre interconnect and aimed primarily at overlap so audiences women. stay interested. because soaps are the traditional lifestyle of the constantly in the public target audience affects eye, they become part of soap opera run scheduling – soaps in the UK the cultural psyche. They continuously, on the are generally on at or just after become part of who we same channel, in the mealtimes. are, the characters become same time slot for “people”. years.
  • 4. secrets and betrayal coming out family conflict melodrama happiness, but emotions - sadness, not for long depression, love affairs death catharsis
  • 5. “Cheesy” – dramatic, exaggerated. Reality becomes unrealistic. Unattainable lifestyles Non-diegetic scores in scenes to create atmosphere and tell Americans like to use their audiences how to “read” the soaps as escapism scene.