Soa R 7 16 08 Appistry Private Clouds Etc Bob Lozano
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This document discusses private clouds and Appistry's Application Fabric solution for building private clouds. The Application Fabric provides scale-out virtualization, application-level fault tolerance, and automated management. This allows applications to inherit capabilities like scalability and reliability without manual coding. The document describes two case studies where Appistry's platform allowed FedEx to deploy a logistics application in one day and GeoEye to process over 5 TB of satellite imagery daily.
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Soa R 7 16 08 Appistry Private Clouds Etc Bob Lozano
- 1. Private Clouds: Cloud Computing for Intelligence, Defense, & the Enterprise “Fresh, radical and powerful technology aimed at mee7ng the needs of highly demanding business problems.” – Massimo Pezzini, Gartner The Fabric of Business www.appistry.com
- 2. Agenda • Appistry Background • Product and Posi9oning • Case Study • Cloud Compu9ng The Fabric of Business www.appistry.com
- 3. Data-Driven World Driving New Scalability Requirements DATA INTENSE (VOLUME) • Data sources • Sophis9cated analy9cs • Internet distribu9on • New business models • System to System (SOA) • Customer Expecta9ons • Mobile Access • Constant change DEPARTMENTAL ENTERPRISE APPLICATIONS APPLICATIONS CPU INTENSIVE (# OF SERVERS) The Fabric of Business www.appistry.com
- 4. Emerging Platform Requirements Highly Capable: • Very scalable • Agile & adap9ve • Reliable and fault‐tolerant • PlaPorm independent Yet Extremely Simple: • Reduced development complexity • Easier opera9ons • Self‐managing “Googliza9on for the masses” The Fabric of Business www.appistry.com
- 5. Application Fabric Solution Scale-out Application-level Automated Virtualization Fault Tolerance Management Fabric looks like a single Fabric provides software- Fabric & applications easy to system: based reliability: deploy and manage • Enables linear application • Application state • Dynamically discovers and scale propagated to multiple assimilates new machines at all times computers • Complexity of distributed software development • Ensures no job / transaction • Automatic provisioning of hidden from developers ever fails software stack • Complexity of distributed • Simplifies development and • Updates occur without system management operations downtime hidden from operators • Enables use of commodity • Maximizes performance hardware while minimizing resource consumption Applications ‘inherit’ these capabilities without manual coding The Fabric of Business 5 www.appistry.com
- 6. Comprehensive Platform for Scale-Out Applications Appistry EAF Policy Defini4on & Enforcement Service Access Fabric API Remo4ng Web Services Management & Monitoring Deployment & Provisioning Adap4ve/Distributed Load Balancing Services Java .NET C/C++ Legacy External POJO PONO (Web) Process‐Based Service Orchestra4on Data Distributed Cache & State Management Self‐Organiza4on Linux Windows … x86 The Fabric of Business www.appistry.com
- 7. Market Position The Fabric of Business www.appistry.com
- 8. Case Study: From Single-Threaded Algorithm in Lab to Large-Scale Logistics Solution in Two Days Appistry EAF at FedEx In order to increase efficiencies, FedEx is Data Process Result building a key logistics planning application on Appistry EAF. Challenges: • Bringing strategic application to market quickly • Supporting existing application code • Ensuring predictable request execution Results: • Application deployed in one day • Predictably processes all shipments in required timeframe • Application to save tens of millions of dollars • Data: Database of today’s packages per years • Process: Calculate routes for each truck based on today’s packages • Result: Calculated routes propagated to loading and tracking systems The Fabric of Business 8 www.appistry.com
- 9. Case Study - GeoEye Appistry EAF at GeoEye The leading provider of satellite imagery for Data Process Result government and commercial applications, GeoEye is building its next-generation image processing applications on Appistry EAF. Challenges: • Multi-core / SMP development complexity • Risk, cost and agility of traditional platforms • Meeting customer SLAs Results: • Imaging applications now able to process in excess of 5 TB of satellite imagery per day • Developers able to focus on core competencies • Capital savings greater than $1.2 million • Data: Raw satellite image is retrieved from SAN and • Easily meet customer requirements for broken up into 9les maximum processing time • Process: Tiles are processed using proprietary GeoEye “ By relying on the application fabric to provide algorithms for sharpening, geocorrec9on, etc. scalability, reliability and manageability, we can leave our infrastructure concerns behind and focus • Result: Tiles are reassembled and stored back in SAN on providing maximum value to our customers. ” – Ray Helmering, VP Photogrammetric Engineering at GeoEye The Fabric of Business 9 www.appistry.com
- 10. Business Results / Value: Demonstrated ability to: • Decrease 9me‐to‐market • Simplify development • Reduce project risk • Simplify opera9ons • Provide scalability • Enhance reliability The Fabric of Business www.appistry.com
- 11. clouds are emerging THE FABRIC OF BUSINESS The Fabric of Business www.appistry.com
- 12. Cloud Market Developing • Cloud compu9ng surpasses Grid, U9lity in search traffic, news men9ons – 2Q08 The Fabric of Business www.appistry.com
- 13. Cloud Market Opportunity The Fabric of Business www.appistry.com
- 14. Why Cloud? Enterprises want: • U9lity acquisi9on • Elas9c capacity (both up and down) • Scale, Scale, Scale • Improved quality‐of‐service • Outsource to specialist provider The Fabric of Business www.appistry.com
- 15. Cloud Providers Migra2on to Value SaaS Applica9on‐Oriented Force.com Value Proposi9on EngineYard PaaS Google AppEngine Joyent Infrastructure Amazon Undifferen9ated HW, VMs Linode The Fabric of Business www.appistry.com
- 16. Public Cloud Computing First Wave of Cloud Compu9ng: Outward Migra9on of Public Cloud Applica9ons Enterprise The Fabric of Business www.appistry.com
- 17. Today’s Application Fabric & Private Clouds Private Cloud Private Cloud Enterprise The Fabric of Business www.appistry.com
- 18. Emerging Cloud Computing Ecosystem Public Virtual Private Cloud Cloud Private Cloud Private Cloud Enterprise The Fabric of Business www.appistry.com
- 19. Broader Cloud Opportunity Appistry brings “applica9on awareness” to public, private, virtual private clouds Apps‐in‐a‐Cloud Cloud‐Enabled Applica9ons • Move exis9ng apps to • Applica9on‐aware u9lity‐priced 3rd party • Allows applica9ons to take hos9ng advantage of Cloud • Hopefully provider has • Elas9city beher up9me than you do • Agility Infrastructure Up Applica7on Down The Fabric of Business www.appistry.com
- 20. Cloud Provider Opportunities SaaS PaaS Infrastructure The Fabric of Business www.appistry.com
- 21. Cloud Provider Opportunities Migra2on to Value SaaS Force.com EngineYard PaaS Google AppEngine Joyent Infrastructure Amazon Linode The Fabric of Business www.appistry.com
- 22. blog: www.appistry.com/blogs/bob twitter: boblozano join in the conversation THE FABRIC OF BUSINESS The Fabric of Business www.appistry.com