This session, originally presented at Eduweb 2019, covers the state of the podcast industry, how higher ed can contribute to it, and how to launch a podcast.
This is the keynote address for the SWFLN 2018 Staff Development day. We talked about how to be on the cutting edge of providing library services to the public without forgetting who you are and what you do best.
NEFLIN Keynote for Library Maker Fest April 2019.
A discussion about how libraries can be on the cutting edge without forgetting who we are. A chance to explore what we all are doing and what the future might bring.
Collaborative, interactive presentation at Educause Australasia, 2009.
Educational Institutions no longer provide all the tools required for librarians to keep up to date with new technologies, collaborate with colleagues and share professional knowledge. Journal articles, conferences and formal coursework are no longer the primary methods of keeping up to date.
In this panel discussion, Kathryn Greenhill and Penny Coutas from Murdoch University, Peta Hopkins from Bond University and Constance Wiebrands from Curtin University discuss the online tools they use daily to create their own Personal Learning Environment. They describe how some of these tools work, what suits their daily workflow and may even vigorously defend the merits of their personal favourites.
So you've been thinking about doing a podcast but you don't know where to start. It seems hard, and it'll be expensive. Well, let's see if we can test that theory and get you — FROM COUCH TO CAST!
This is the keynote address for the SWFLN 2018 Staff Development day. We talked about how to be on the cutting edge of providing library services to the public without forgetting who you are and what you do best.
NEFLIN Keynote for Library Maker Fest April 2019.
A discussion about how libraries can be on the cutting edge without forgetting who we are. A chance to explore what we all are doing and what the future might bring.
Collaborative, interactive presentation at Educause Australasia, 2009.
Educational Institutions no longer provide all the tools required for librarians to keep up to date with new technologies, collaborate with colleagues and share professional knowledge. Journal articles, conferences and formal coursework are no longer the primary methods of keeping up to date.
In this panel discussion, Kathryn Greenhill and Penny Coutas from Murdoch University, Peta Hopkins from Bond University and Constance Wiebrands from Curtin University discuss the online tools they use daily to create their own Personal Learning Environment. They describe how some of these tools work, what suits their daily workflow and may even vigorously defend the merits of their personal favourites.
So you've been thinking about doing a podcast but you don't know where to start. It seems hard, and it'll be expensive. Well, let's see if we can test that theory and get you — FROM COUCH TO CAST!
How to Start STARTING a Company - Longhorn Startup at UT AustinJoshua Baer
Kick off the year with Longhorn Startup as we begin this year's seminar lecture with none other than Joshua Baer himself. A short open pitch session will also take place so be sure to come with your great ideas and start the semester off strong!
How to Start Starting a Company
Are you passionate about entrepreneurship but still looking for inspiration? Do you know that you want to found the next great company but aren't sure where to begin? Attend this session to receive actionable suggestions from a serial entrepreneur and angel investor who has talked to more than 1,000 entrepreneurs. You'll walk away from this presentation with an idea of what you need to do next and a framework for how to evaluate your idea and decide if it's the right startup idea for you, backup up by real world examples from successful entrepreneurs. Naturally, this session will attract many aspiring entrepreneurs who need to find others to work with, partner with, or learn from. If you're ready to start your own company but haven't yet, attend this session and get the adrenaline shot you need to make it happen!
Find out:
How do I find inspiration for my great idea? I know I want to be an entrepreneur but I haven't found the perfect idea yet.
What should I be doing and how should I spend my time?
How do I evaluate whether or not an idea is a good one?
What criteria should I use to compare one idea to another?
How do I decide if this is an idea I should pursue?
What makes a good idea the right idea for me?
Why am I the right person to make this vision a reality and what are my competitive advantages?
The Longhorn Startup Seminar is a lecture-based course in the Fall semester that features prominent entrepreneurs telling the stories of how they founded their companies and answering questions from the students. Students get to pitch their idea to the class and participate in speed-dating events to meet potential co-founders and get advice from mentors. Any student from any college can register for either of these course numbers: CS178 ES177.
The Longhorn Startup Lab is an intensive project-based course in the Spring semester that identifies student entrepreneurs who are building scalable technology companies and gets them real course credit for working on their startups while still in school. These students receive weekly one-on-one mentoring sessions with successful entrepreneurs and free coworking memberships at Capital Factory. The semester culminates in a Demo Day where the students present their companies to the Austin community. Any student from any college can register for either of these course numbers: CS378 ES377E MAN337. You MUST ALSO fill out this application form for instructor approval.
BOPSA= Bunch of People Sitting Around. This talk centers on giving great keynotes, presenting on panels and offering live talks in an engaging and compelling way beyond acadmeia.
With 2017 coming to an end, our overarching theme heading into 2018 is lasting Innovation + IMPACT. How do libraries, archives and museums expand services and spaces to encompass innovation and build long-lasting IMPACT? Join Brian Pichman of the Evolve Project as he shares how you can be part of changing the way people see libraries by doing a few cost effective innovative things for lasting impact. Reimagine your space with collaborative space, emerging technologies, a fostering learning environment and transform it in 2018.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
You want to share the impact volunteers have in your organization and in the community, but often the information you track doesn’t help you tell that story. This webinar will help you move past number of volunteers and number of hours and start telling the real story. You'll learn about information gathering and the key components to good storytelling, how to evaluate your current measurements and how to build support for a more thorough measurement and evaluation program, and how to engage other staff – paid and volunteer – in this work. You'll also receive a worksheet to help you begin to tell the story of volunteer impact in your organization. (last slide of the deck)
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
More Related Content
Similar to So you want to start a podcast ... your or boss does
How to Start STARTING a Company - Longhorn Startup at UT AustinJoshua Baer
Kick off the year with Longhorn Startup as we begin this year's seminar lecture with none other than Joshua Baer himself. A short open pitch session will also take place so be sure to come with your great ideas and start the semester off strong!
How to Start Starting a Company
Are you passionate about entrepreneurship but still looking for inspiration? Do you know that you want to found the next great company but aren't sure where to begin? Attend this session to receive actionable suggestions from a serial entrepreneur and angel investor who has talked to more than 1,000 entrepreneurs. You'll walk away from this presentation with an idea of what you need to do next and a framework for how to evaluate your idea and decide if it's the right startup idea for you, backup up by real world examples from successful entrepreneurs. Naturally, this session will attract many aspiring entrepreneurs who need to find others to work with, partner with, or learn from. If you're ready to start your own company but haven't yet, attend this session and get the adrenaline shot you need to make it happen!
Find out:
How do I find inspiration for my great idea? I know I want to be an entrepreneur but I haven't found the perfect idea yet.
What should I be doing and how should I spend my time?
How do I evaluate whether or not an idea is a good one?
What criteria should I use to compare one idea to another?
How do I decide if this is an idea I should pursue?
What makes a good idea the right idea for me?
Why am I the right person to make this vision a reality and what are my competitive advantages?
The Longhorn Startup Seminar is a lecture-based course in the Fall semester that features prominent entrepreneurs telling the stories of how they founded their companies and answering questions from the students. Students get to pitch their idea to the class and participate in speed-dating events to meet potential co-founders and get advice from mentors. Any student from any college can register for either of these course numbers: CS178 ES177.
The Longhorn Startup Lab is an intensive project-based course in the Spring semester that identifies student entrepreneurs who are building scalable technology companies and gets them real course credit for working on their startups while still in school. These students receive weekly one-on-one mentoring sessions with successful entrepreneurs and free coworking memberships at Capital Factory. The semester culminates in a Demo Day where the students present their companies to the Austin community. Any student from any college can register for either of these course numbers: CS378 ES377E MAN337. You MUST ALSO fill out this application form for instructor approval.
BOPSA= Bunch of People Sitting Around. This talk centers on giving great keynotes, presenting on panels and offering live talks in an engaging and compelling way beyond acadmeia.
With 2017 coming to an end, our overarching theme heading into 2018 is lasting Innovation + IMPACT. How do libraries, archives and museums expand services and spaces to encompass innovation and build long-lasting IMPACT? Join Brian Pichman of the Evolve Project as he shares how you can be part of changing the way people see libraries by doing a few cost effective innovative things for lasting impact. Reimagine your space with collaborative space, emerging technologies, a fostering learning environment and transform it in 2018.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
You want to share the impact volunteers have in your organization and in the community, but often the information you track doesn’t help you tell that story. This webinar will help you move past number of volunteers and number of hours and start telling the real story. You'll learn about information gathering and the key components to good storytelling, how to evaluate your current measurements and how to build support for a more thorough measurement and evaluation program, and how to engage other staff – paid and volunteer – in this work. You'll also receive a worksheet to help you begin to tell the story of volunteer impact in your organization. (last slide of the deck)
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
So you want to start a podcast ... your or boss does
1. So you want to start
a podcast …
Jenna Spinelle
Producer/Host, Democracy Works podcast
Penn State McCourtney Institute for Democracy
… or your boss does
#eduweb19
2. I started a podcast
last spring.
I’m going to tell you
what I’ve learned
along the way.
5. The potential
• Listeners are curious and well-educated
• 74 percent listen to learn new things
• We do a lot of great stuff that people should know about
• Higher ed can bring new people to podcasting
• Lifelong learning
#eduweb19
6. However …
• It’s a crowded marketplace, and getting more crowded every day
• Peak podcast or the golden age of audio?
• Podcasting is A LOT of work
• You need to set realistic expectations
#eduweb19
7. How do you know whether
to take the plunge?
Spoiler alert: It depends
8. 5 questions to help you decide
• What do you want to say?
• Does someone else already do it?
• Is it going to sound like a commercial?
• How does a podcast fit into your organization’s mission?
• How will it enhance your work?
#eduweb19
9. What do you want to say?
• All about the niche
• Format and tone
• What are your strengths and how do they relate to the world at
large?
• Podcasting is personal; higher ed is not
• Democracy Works: Dogs and bananas, Federalist Papers drinking
game
#eduweb19
10. Is it going to sound like a commercial?
• Remember all the other listening options people have
• Listeners from far beyond your campus
• Unlike a lot of podcasters, we’re not in it to make money
• Democracy Works is about democracy, not about Penn State
#eduweb19
11. Does someone else already do it?
• Survey the landscape — thoroughly
• Determine what you can bring to the table
• Be open to options outside of having your own dedicated podcast
• What ideas can you take from other shows and make your own?
#eduweb19
12. How will it fit into your mission?
• It’s easy to lose sight of the big picture in the grind of putting out
episodes
• Can you create other content around the podcast, or vice versa?
• Opportunities for outreach and collaboration
• Punching above your weight class
#eduweb19
13. How will it enhance your work?
• The ROI is not that high, especially at first
• Will you and your team benefit from the experience?
• Do you have the buy-in you need to get started?
• Measuring impact beyond download numbers
• Listener feedback, name recognition
#eduweb19
14. How do you make it happen?
Going from idea to iTunes
(or whatever Apple is calling it these days)
15. Recording
• Studios are best for sound quality, but are limited and expensive
• Microphones: AudioTechnica, Rode Procaster, Blue Yeti
• Recorders: Zoom H6 – just do it
• Recording services: Zencastr, Squadcast, Zoom, Skype
• Practice!
#eduweb19
16. Editing
• Who will do it?
• Audition, Audacity, GarageBand
• “From black to black”
• Listen critically and ask for feedback
#eduweb19
17. Packaging
• Cover art
• Categorization
• Show description
• Show notes
• Hosting services: Blubrry, Libsyn, Podbean, Anchor, Soundcloud
#eduweb19
18. Launch!
• Create a release plan
• Don’t forget a trailer!
• Pick a schedule and stick to it
• Use your networks, and your guests
• Promo swaps/guest exchanges
#eduweb19
19. A note on promotion
“If you have time, spend time. If you have money,
spend money. If you have neither, then maybe you
shouldn’t be doing it.”
- Rob Walch, VP Podcaster Relations at Libsyn, @podcast411
#eduweb19
20. Metrics
• The median is 140 downloads per episode after 45 days
• If you have more than 140, you’re doing better than half the shows!
• Top 20%: 1,100 downloads per episode
• Top 10% 3,200 downloads
• Top 5%: 7,700 downloads
• Top 2%: 20,000 downloads
• Top 1%: 36,000 downloads
#eduweb19
Souce: Libsyn The Feed podcast, June 9, 2019
https://thefeed.libsyn.com
21. Resources
• Edison Research: edisonresearch.com
• Libsyn The Feed podcast: thefeed.libsyn.com
• Democracy Works: democracyworkspodcast.com
• Other higher ed podcasts:
• Big Brains (University of Chicago)
• No Jargon (Scholars Strategy Network)
• Well Said (UNC)
• With a Side of Knowledge (Notre Dame)
• The Good (Dickinson College)
• Sound Education: October 9-12, Harvard
#eduweb19
22. More podcast info at Eduweb!
• Pod Locally: How a Podcast Can Celebrate the Richness of Campus, Drive, Key
Initiatives, and Strengthen Bonds Within the Community
• TODAY at 2:15, Columbus C
• Presented by Bill Zimmerman, host of the Happy Valley Hustle podcast
#eduweb19
