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1   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Making Social Work for your
Business
Richard Beattie, Senior Director,
Oracle Social




2   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Agenda

        Introduction, Rich Beattie
        Presentations from:
                   – Ivan Fernandes, Global Director Social Media Technology, MediaCom
                   – Jonathan Wichmann, Head of Social, Maersk
                   – Mat Morrison, Social Media Strategy Director, Starcom MediaVest
                           Group
                   – Cathy Ma, Head of Social Media, IPC
                   – Robin Grant, Global Managing Director, We Are Social
                   – Marco Fenton, Head of Social Media, Luxury Hotels Group


3   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
The social world is changing



                      “Brands are either part of the conversation or they’re
                      not and as a result, they’re either part of the decision-
                      making cycle or they’re absent from the heart, mind,
                      and actions of the connected customer.”
                      Brian Solis, author of The End of Business As Usual




4   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
What does this mean for businesses?



                                                                           Recruitment          Selling



                                                                                   Enterprise


                                                                            Marketing           Service




5   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Today’s session

          How to communicate the value of social internally
                   – Ivan Fernandes, Global Director Social Media Technology, MediaCom
                   – Jonathan Wichmann, Head of Social, Maersk
          How to measure ROI and the value of social across an organisation
                   – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group
                   – Cathy Ma, Head of Social Media, IPC
          How to engage relevantly on both global and local levels
                   – Robin Grant, Global Managing Director, We Are Social
                   – Gemma Trippas, Social Partnerships Manager, Oracle



6   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
7   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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Opening Making Social Work For Your Business

  • 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. Making Social Work for your Business Richard Beattie, Senior Director, Oracle Social 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 3. Agenda  Introduction, Rich Beattie  Presentations from: – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group – Cathy Ma, Head of Social Media, IPC – Robin Grant, Global Managing Director, We Are Social – Marco Fenton, Head of Social Media, Luxury Hotels Group 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. The social world is changing “Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision- making cycle or they’re absent from the heart, mind, and actions of the connected customer.” Brian Solis, author of The End of Business As Usual 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 5. What does this mean for businesses? Recruitment Selling Enterprise Marketing Service 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 6. Today’s session  How to communicate the value of social internally – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk  How to measure ROI and the value of social across an organisation – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group – Cathy Ma, Head of Social Media, IPC  How to engage relevantly on both global and local levels – Robin Grant, Global Managing Director, We Are Social – Gemma Trippas, Social Partnerships Manager, Oracle 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 7. 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.