The document outlines an agenda for a session on making social work for businesses. The agenda includes presentations from professionals at MediaCom, Maersk, Starcom MediaVest Group, IPC, We Are Social, and Luxury Hotels Group. They will discuss how to communicate the value of social media internally, how to measure ROI and value across an organization, and how to engage relevantly on global and local levels. The session will be introduced by Richard Beattie, Senior Director of Oracle Social.