How People Use Facebook and Why It Matters
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Thank you to Mat Morrison for crisp and clear views on what works an what not #smwldnoracle! More http://tinyurl.com/emeasocial Video http://ow.ly/e26O7
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How People Use Facebook and Why It Matters
- 1. HOW PEOPL E USE FACEBOOK AND WHY IT MATTERS
- 2. THE BLEEDING OBVIOUS HOW PEOPLE USE FACEBOOK OPEN NEWS FEED COME BACK LATER READ STORIES ENGAGE (OR NOT) LEAVE
- 3. THE BLEEDING OBVIOUS HOW PEOPLE USE FACEBOOK PAGES LIKE PAGE SEE STORIES (OR DON’T) ENGAGE (OR NOT)
- 4. A GROSS OVERSIMPLIFICATION HOW PEOPLE USE LIKE SOURCE 36% FACEBOOK PAGES <1% LIKE PAGE ON PAGE AD UNIT SEE STORIES (OR TIME OF DAY / DAY OF WEEK EDITORIAL ALGORITHM DON’T) < ENGAGE (OR NOT) 1%
- 5. “WE’RE GOING TO MAKE FACEBOOK THE HUB OF ALL OUR ACTIVITY”
- 7. ANOTHER WAY OF LOOKING AT IT All Fans 100% 470K MAU 53% 250K DAU 11% 52K Daily Page Visits (Unique) 0.3% 1.4K
- 8. THE SOMEWHAT LESS OBVIOUS ADMIN POSTS FAN POSTS NOT PUBLISHED TO PUBLISHED TO FAN OTHER FANS’ NEWSFEEDS NEWSFEEDS
- 10. “WE WANT TO CREATE A COMMUNITY” COMMUNITY HIERARCHY FACEBOOK PAGE
- 11. “WE JUST WANT TO LISTEN”
- 13. RETAILER (ASOS)
- 15. 38 USERS CREATED 80% OF FOLLOW UP COMMENTS USERS
- 16. OMG WTF BBQ? (2 DAYS ON WAITROSE)
- 17. “WE SHOULD REALLY POST ABOUT THAT”
- 18. “WE SHOULD REALLY POST ABOUT THAT”
- 19. DON’T MONTHLY ACTIVE USERS LIMIT YOUR APPS ASOS IMAGINATIO Marketplac e ASOS N 30,000 Facebook Store 200 ASOS Fashion Finder 8,000
- 20. I’D LIKE YOU TO REMEMBER… 1. A PAGE ISN’T A DESTINATION 2. IT’S ALL ABOUT THE NEWSFEED 3. A PAGE ISN’T A COMMUNITY 4. ALMOST NO-ONE SEES FAN POSTS 5. APPS CAN EXIST “OFF FACEBOOK”