Presentation on SMS Communciation by UHMG at the TSA-Expo, 21 May 2011.

1. SMS COMMUNICATION

5. THE SMS WORKPLAN OUTLINE SMS INTERFACE Channel for Feedback Bulk SMS & Notification Registration, Profiling and Response Mechanism A Back Up for Brands and Program Activities. Research and Data Tracking Tool. Marketing Tool/ campaign monitoring

6. BULK SMS & NOTIFICATIONS Through bulk messaging capabilities, UHMG sends instant notifications on promotions, media campaigns, advertises price changes and new products, send prescription reminders as well as SMS invitations for health providers trainings and conferences. It should be noted that the Bulk sms capability backs up UHMG’s activities as well as those activities/campaigns by our partners.

7. AID FOR COMMUNICATION AND CHANNEL FOR FEEDBACK The SMS interface is used to aid communication on health matters(as a transit of health information from the source to the end receiver and vice verser). However it can be tailored to any-other cause. The interface is also used as a channel for feedback regarding the way the public has perceived a given promotion, product(s) and prices, giving us room for improvement.

8. MARKETING TOOL Run SMS based promotions or campaigns for wholesalers and service providers Brand Promotions are also conducted through the SMS platform. These focus on promoting the brand to its specific users.

10. THE SMS CODE: 8464