Learn about reddit how to drive traffic from it

1. What is Reddit?
Reddit is an online community where users submit, vote, and
comment on content, news, and discussions.
1By Srisailam Raj

2. Why reddit?
As of July 2019, Reddit is ranking as the No. 5 most visited website in U.S. and
No. 13 in the world.
55% of reddit users are from United States, 7.4% from UK and 5.8% users from
Canada.
Source: https://en.m.wikipedia.org/wiki/Reddit
2By Srisailam Raj

3. Reddit Stats..
Source: https://www.redditinc.com/ 3By Srisailam Raj

4. An Overview of Reddit
Redditors -Reddit users known as redditors.
Moderators-Redditors can become moderators by creating subreddit.
Subreddit -It is a community created by redditors to organise same category content into one group.
Examples:
● https://www.reddit.com/r/announcements/
● https://www.reddit.com/r/AMA/
● https://www.reddit.com/r/IAmA/ 4
Reddit is comprising with user generated content includes -Text, links, images and
videos.
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5. How to use reddit?
1. Create an Account
2. Build a Profile & Increase Authority
3. Start Participating -Submit text, links and images.
4. Join Subreddits & start commenting and voting
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6. Creating an Account
1. Open reddit.com
2. Click “register” on upper right
side of home page
3. Enter email id -click next
4. Enter username & password
5. Verify email id
Note: You cannot change username after
creating an account.
6By Srisailam Raj

7. Build A profile
1. Go to user settings and choose profile
tab
2. Write about you, upload profile
picture
3. Other settings
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By Srisailam Raj

8. Start Participating
As mentioned in earlier slides you can start posting text,
links, images & videos
Posting text:
1. Click on create post
2. Enter title & description of the post
3. Choose community in which you want to post
4. Click on post
8By Srisailam Raj

9. Participating in Communities
● Search for the relevant communities and join
● Read community guidelines before you post or comment on others thread
● Post one link or two links in a day -it's the best practice
● Always follow the community guidelines(each community has its own guidelines)
● You can comment, upvote, and downvote
Source: https://www.redditinc.com/policies/content-policy
9By Srisailam Raj

10. Prohibited Content
● Illegal content
● Pornography content
● Sexual or suggestive content involving minors
● Content that encourages or incites violence
● Personal and confidential information
● Spam content -Repeatedly posting content in multiple subreddits, sending large amount messages
to users,
Source: https://www.redditinc.com/policies/content-policy, https://www.reddithelp.com/en/tags/rules-reporting,
10By Srisailam Raj

11. Key features of reddit to know
Upvote & Downvote -Upvote indicates positive opinion on the post. The more upvotes increases the
content popularly and displayed to the most people on front page. Downvotes indicates negative opinion
on the post and decreases content visibility to the users.
Karma -Users can earn karma for their posts and comments on reddit. It reflects on the user’s standing
within the community and their contribution to the reddit. More upvotes increases karma score.
Front -page ranking -Reddit gives front page rankings by considering various factors including age of
post, upvotes & downvotes ratio, and the total vote count.
11By Srisailam Raj

12. Other features -Awards & Honors
Reddit premium -Reddit Premium unlocks several features not accessible to regular users, such as
comment highlighting, exclusive subreddits and ads free reddit.
Awards-Users can give awards to another user for the quality of content. Awards include -Gold, Silver
and Platinum.
Trophies -Trophies are honors given by reddit for worthy contribution.
Example: To commemorate a user with the “Translator” trophy for excellence in language translations.
Sources: http://www.reddit.com/coins, https://www.reddit.com/wiki/trophies
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By Srisailam Raj

13. How reddit helps to TSOM?
Answer the threads -Most international students gather information about business schools to make
right decision for their higher education. Join the student relevant subreddits and post answer to student
queries.
Example: https://www.reddit.com/r/ApplyingToCollege/, https://www.reddit.com/r/studyAbroad/
Spread the content-Spread the brands name wherever you find opportunity.
Drive traffic-We can share our blog post urls without violating reddit community guidelines to drive
traffic.
13By Srisailam Raj

14. Thank you!
14By Srisailam Raj

15. Sources
● https://en.wikipedia.org/wiki/Reddit
● https://www.redditinc.com/policies/content-policy
● https://www.shopify.in/blog/how-to-use-reddit
● https://www.shopify.com/blog/community-management
15By Srisailam Raj