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ToolKit: Leveraging the at-purchase moment


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Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.

Published in: Retail
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ToolKit: Leveraging the at-purchase moment

  1. 1. Toolkit | May 2014 | Leveraging the At-Purchase Moment | 1