A Social Media Methodology to Accelerate Clinical Trials RecruitmentBosoc Catalin
This document proposes a social media methodology to accelerate clinical trial recruitment. It discusses current challenges with patient recruitment including outdated outreach strategies. It argues that patients are like users who expect engaging experiences on social media. Examples are given of how consumer brands and some healthcare brands engage users online. The methodology proposed involves 4 phases over 4 months: goals analysis, persona definition, messaging development, and playbook creation. The goal is to expand recruitment reach through social media and drive more patients to enroll in clinical trials.
This document discusses gamification and its potential applications in the pharmaceutical industry. It begins with an introduction and overview of gamification concepts. It then discusses key gamification mechanics and provides examples of gamification use cases in areas like patient engagement, medical education, and sales. The document outlines a gamification enablement process that involves defining objectives, target behaviors, player types, activity cycles, and tools. Overall, the document argues that gamification can be used to increase engagement and motivate desired behaviors, but its success depends on factors like user motivation and autonomy.
This document is a resume for Dina Ramon that highlights her experience in strategic communications, public relations, and marketing spanning over 25 years. She has worked in leadership roles at her own firm, DRPR Communications, as well as several public relations and communications firms. Her areas of expertise include public relations, marketing, digital marketing, media relations, and strategic planning. She has developed campaigns for corporations, government agencies, non-profits, and entrepreneurs across various industries.
The healthcare industry is a challenging place! Digital marketing opportunities are plentiful and a sound plan will optimize the use of resources. This presentation quickly and thoroughly helps you consider options to make the most of your digital and social media marketing initiatives!
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
#baresky
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
A Social Media Methodology to Accelerate Clinical Trials RecruitmentBosoc Catalin
This document proposes a social media methodology to accelerate clinical trial recruitment. It discusses current challenges with patient recruitment including outdated outreach strategies. It argues that patients are like users who expect engaging experiences on social media. Examples are given of how consumer brands and some healthcare brands engage users online. The methodology proposed involves 4 phases over 4 months: goals analysis, persona definition, messaging development, and playbook creation. The goal is to expand recruitment reach through social media and drive more patients to enroll in clinical trials.
This document discusses gamification and its potential applications in the pharmaceutical industry. It begins with an introduction and overview of gamification concepts. It then discusses key gamification mechanics and provides examples of gamification use cases in areas like patient engagement, medical education, and sales. The document outlines a gamification enablement process that involves defining objectives, target behaviors, player types, activity cycles, and tools. Overall, the document argues that gamification can be used to increase engagement and motivate desired behaviors, but its success depends on factors like user motivation and autonomy.
This document is a resume for Dina Ramon that highlights her experience in strategic communications, public relations, and marketing spanning over 25 years. She has worked in leadership roles at her own firm, DRPR Communications, as well as several public relations and communications firms. Her areas of expertise include public relations, marketing, digital marketing, media relations, and strategic planning. She has developed campaigns for corporations, government agencies, non-profits, and entrepreneurs across various industries.
The healthcare industry is a challenging place! Digital marketing opportunities are plentiful and a sound plan will optimize the use of resources. This presentation quickly and thoroughly helps you consider options to make the most of your digital and social media marketing initiatives!
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
#baresky
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Digital & Social Marketing for Medical DevicesBrett_Johnson
The Internet has revolutionized the way the consumer market functions. How is it impacting the way in which medical devices are developed, funded and marketed? Speak with industry experts and learn how you can develop your company’s Internet strategy.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
The document discusses the opportunities and challenges of social media marketing in the pharmaceutical industry. It notes that while social networking can help interact with healthcare professionals, consumers, and for knowledge sharing, pharmaceutical companies tend to have more risk-averse cultures that value control over information. Effective social media engagement may require companies to adopt more open and collaborative approaches.
1. The document outlines a 10 step marketing plan for a health policy development and research institute.
2. The target market is government institutions and private corporations who need expertise on healthcare development. Competitors include other research institutes.
3. The marketing mix includes conducting research and developing policies as the product, with flexible pricing depending on projects. Promotion is through print, social media, and partnerships with institutions and universities.
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This document discusses STMicroelectronics' efforts to engage employees through an external online community. It describes STMicroelectronics' profile, the need for a centralized community, and the challenges in setting one up. Key aspects of the community set-up process included defining use cases, identifying platform requirements, establishing roles and governance structures, launching on the community.st.com domain, and ongoing development efforts. Lessons learned included focusing on objectives over tools, clarifying roles and expectations, designating a community manager, and involving stakeholders at the appropriate stages.
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
This document provides an overview of social media best practices for the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA). It discusses objectives like increasing IFPMA's reach and influence on key channels to shape conversations around global health partnerships. It outlines the social media landscape, challenges, and how to develop an effective strategy including defining a brand voice and creating a content calendar. Metrics for measuring objectives like awareness, engagement, and advocacy are also presented. The document emphasizes the importance of planning, prioritizing, executing, measuring to effectively use social media.
Smith & Jones compiled the top 12 marketing trends for 2015 and are excited to see how healthcare organizations apply them to their marketing in the coming year.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
The new pharma, customer centric, databased business modelA.R.J. (Rob) Halkes
Customer focus is the core and the basis for all commercial activities for pharma. Customers, physicians and patients expect effective therapies in drugs and support. Sustainable relations with customers are necessary to build trusted relations to create a cooperation to realize that. This tells you how to!
The document outlines Jack Morton's process for developing a communications plan to leverage Amgen's 25th anniversary initiative to achieve business goals and positively impact perceptions of key audiences. It identifies Amgen's target audiences, current perceptions, desired responses, and existing touchpoints. Steps include reviewing objectives, business goals, identifying impacted goals, audiences, perceptions, channels, and programs for measurement.
What's next in healthcare digital marketing?Shawn M. Gross
The document discusses how healthcare organizations can better engage patients through digital marketing strategies that focus on personalized experiences and valuable health content delivered through mobile apps and social media. It emphasizes building lifelong relationships with patients by providing health resources and programs that are integrated into patients' daily lives beyond just clinical encounters. Creating "addictive experiences" using digital tools was presented as a way to increase patient loyalty, service utilization, and overall marketing effectiveness for healthcare providers.
MSLGROUP Reputation: with or without youMSL Germany
The document discusses how companies are adapting to the "always-on" communications landscape. It finds that most companies now engage in ongoing dialogues rather than just broadcasting messages. They also produce more content than before to sustain conversations across multiple channels. However, many companies find it challenging to find, collate and publish content due to time, budget and formatting constraints. While social media is useful for engaging employees, customers and the media, some sectors are more conservative in their use of public social media channels.
RIHMS proven rules for effective hospital marketingRAAVI SR
The document outlines new rules for effective hospital marketing. It discusses how the healthcare landscape has changed with factors like the Affordable Care Act, the influence of internet information, and empowered consumers. Some new rules for hospital marketing include being agile and quick to adapt, designing for small mobile screens, competing fiercely in today's market, using compelling content tailored to individuals, and anticipating future trends. Traditional marketing still has a role but greater personalization is now possible through digital channels. The document also provides examples of how Rosve Inc. supports hospital marketing through traditional methods like public education programs and training, as well as digital methods like online surveys and electronic medical records.
Attract Patients from Healthcare Digital MarketingOn Tap Growth
This document outlines strategies for digital growth in the healthcare industry. It discusses key trends like consumers researching options online. The agenda includes discussing factors patients consider when booking appointments online and setting up patient-centric websites. It recommends investing in digital marketing platforms to drive more patients online. Specific strategies are outlined, like developing personas, optimizing websites for search engines, creating educational content, implementing email marketing, and using social media. Metrics should be tracked to refine tactics. An example campaign for heart health awareness is provided.
This document provides guidance for hospital leadership on developing and implementing an effective digital and social media strategy. It discusses establishing infrastructure such as allocating resources, developing clear policies, and creating an open network. It also covers engaging key audiences like employees and patients, addressing legal and privacy issues, and using various social media platforms and tools. The overall aim is to help hospitals leverage digital media to better manage patient experience and engagement.
This document provides information on two post-conference workshops at the Nordic Card Markets and Future Payment Solutions conference on January 27th, 2016 in Copenhagen, Denmark.
The first full-day workshop titled "The Future of Payments" will give attendees an in-depth overview of the payments landscape, including new products, regulations, and key players. The workshop will be led by Robert Courtneidge and examine issues like virtual payment cards, merchant acquiring models, and cryptocurrencies.
The second half-day workshop titled "Payments Future: What next for Cards & POS?" will look at how card payments and the acceptance environment have evolved and may change in the Nordic region, driven by regulation. Led by
Technical aspects of licensing an antibioticDale Butler
This document provides information about a masterclass on the technical aspects of licensing antibiotics that will take place on December 2nd, 2014 in Central London. The masterclass will cover the key elements involved in licensing antibiotics, including the licensing process, required technical data for licensing proposals, product evaluation processes, and what large pharmaceutical companies look for in licensing opportunities. The target audience are those involved in preparing scientific materials for licensing antibiotics or evaluating potential licensing opportunities. The agenda includes sessions on licensing preparation and requirements, as well as a discussion period. The masterclass will be led by David Scott, a consultant with experience in pharmaceutical licensing and deal negotiations.
SMi Group's 8th annual Energy from Waste 2015 conferenceDale Butler
This document provides information about an upcoming conference on energy from waste.
The two-day conference will be held on December 7-8, 2015 in London and will feature presentations from industry experts on topics such as technological developments, funding, and international markets related to energy from waste. There will also be two half-day post-conference workshops held on December 9th focusing on energy from waste markets and practical policy implications.
The conference aims to provide regulatory guidance to attendees and help them understand challenges and opportunities in the energy from waste industry, including how projects can be funded, technological breakthroughs, and the impact of policies promoting a circular economy. Over 100 delegates from over 20 countries are expected to attend.
This document provides information about an upcoming masterclass on mastering clinical trial documents. The masterclass will outline regulations related to the Trial Master File and explain how documents can be created and managed to ensure an inspection-ready file. Attendees will learn about documentation requirements, effective document management strategies, using records to enhance information sharing and facilitate operations, and improving inspection readiness to avoid burdensome preparations for audits. The full-day event will include presentations, discussions and activities on topics such as the Trial Master File reference model, electronic record requirements, inspection expectations, and archiving requirements and options.
Digital & Social Marketing for Medical DevicesBrett_Johnson
The Internet has revolutionized the way the consumer market functions. How is it impacting the way in which medical devices are developed, funded and marketed? Speak with industry experts and learn how you can develop your company’s Internet strategy.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
The document discusses the opportunities and challenges of social media marketing in the pharmaceutical industry. It notes that while social networking can help interact with healthcare professionals, consumers, and for knowledge sharing, pharmaceutical companies tend to have more risk-averse cultures that value control over information. Effective social media engagement may require companies to adopt more open and collaborative approaches.
1. The document outlines a 10 step marketing plan for a health policy development and research institute.
2. The target market is government institutions and private corporations who need expertise on healthcare development. Competitors include other research institutes.
3. The marketing mix includes conducting research and developing policies as the product, with flexible pricing depending on projects. Promotion is through print, social media, and partnerships with institutions and universities.
Engaging Employees in external communities for greater successNathalie Magniez
This document discusses STMicroelectronics' efforts to engage employees through an external online community. It describes STMicroelectronics' profile, the need for a centralized community, and the challenges in setting one up. Key aspects of the community set-up process included defining use cases, identifying platform requirements, establishing roles and governance structures, launching on the community.st.com domain, and ongoing development efforts. Lessons learned included focusing on objectives over tools, clarifying roles and expectations, designating a community manager, and involving stakeholders at the appropriate stages.
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
This document provides an overview of social media best practices for the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA). It discusses objectives like increasing IFPMA's reach and influence on key channels to shape conversations around global health partnerships. It outlines the social media landscape, challenges, and how to develop an effective strategy including defining a brand voice and creating a content calendar. Metrics for measuring objectives like awareness, engagement, and advocacy are also presented. The document emphasizes the importance of planning, prioritizing, executing, measuring to effectively use social media.
Smith & Jones compiled the top 12 marketing trends for 2015 and are excited to see how healthcare organizations apply them to their marketing in the coming year.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
The new pharma, customer centric, databased business modelA.R.J. (Rob) Halkes
Customer focus is the core and the basis for all commercial activities for pharma. Customers, physicians and patients expect effective therapies in drugs and support. Sustainable relations with customers are necessary to build trusted relations to create a cooperation to realize that. This tells you how to!
The document outlines Jack Morton's process for developing a communications plan to leverage Amgen's 25th anniversary initiative to achieve business goals and positively impact perceptions of key audiences. It identifies Amgen's target audiences, current perceptions, desired responses, and existing touchpoints. Steps include reviewing objectives, business goals, identifying impacted goals, audiences, perceptions, channels, and programs for measurement.
What's next in healthcare digital marketing?Shawn M. Gross
The document discusses how healthcare organizations can better engage patients through digital marketing strategies that focus on personalized experiences and valuable health content delivered through mobile apps and social media. It emphasizes building lifelong relationships with patients by providing health resources and programs that are integrated into patients' daily lives beyond just clinical encounters. Creating "addictive experiences" using digital tools was presented as a way to increase patient loyalty, service utilization, and overall marketing effectiveness for healthcare providers.
MSLGROUP Reputation: with or without youMSL Germany
The document discusses how companies are adapting to the "always-on" communications landscape. It finds that most companies now engage in ongoing dialogues rather than just broadcasting messages. They also produce more content than before to sustain conversations across multiple channels. However, many companies find it challenging to find, collate and publish content due to time, budget and formatting constraints. While social media is useful for engaging employees, customers and the media, some sectors are more conservative in their use of public social media channels.
RIHMS proven rules for effective hospital marketingRAAVI SR
The document outlines new rules for effective hospital marketing. It discusses how the healthcare landscape has changed with factors like the Affordable Care Act, the influence of internet information, and empowered consumers. Some new rules for hospital marketing include being agile and quick to adapt, designing for small mobile screens, competing fiercely in today's market, using compelling content tailored to individuals, and anticipating future trends. Traditional marketing still has a role but greater personalization is now possible through digital channels. The document also provides examples of how Rosve Inc. supports hospital marketing through traditional methods like public education programs and training, as well as digital methods like online surveys and electronic medical records.
Attract Patients from Healthcare Digital MarketingOn Tap Growth
This document outlines strategies for digital growth in the healthcare industry. It discusses key trends like consumers researching options online. The agenda includes discussing factors patients consider when booking appointments online and setting up patient-centric websites. It recommends investing in digital marketing platforms to drive more patients online. Specific strategies are outlined, like developing personas, optimizing websites for search engines, creating educational content, implementing email marketing, and using social media. Metrics should be tracked to refine tactics. An example campaign for heart health awareness is provided.
This document provides guidance for hospital leadership on developing and implementing an effective digital and social media strategy. It discusses establishing infrastructure such as allocating resources, developing clear policies, and creating an open network. It also covers engaging key audiences like employees and patients, addressing legal and privacy issues, and using various social media platforms and tools. The overall aim is to help hospitals leverage digital media to better manage patient experience and engagement.
This document provides information on two post-conference workshops at the Nordic Card Markets and Future Payment Solutions conference on January 27th, 2016 in Copenhagen, Denmark.
The first full-day workshop titled "The Future of Payments" will give attendees an in-depth overview of the payments landscape, including new products, regulations, and key players. The workshop will be led by Robert Courtneidge and examine issues like virtual payment cards, merchant acquiring models, and cryptocurrencies.
The second half-day workshop titled "Payments Future: What next for Cards & POS?" will look at how card payments and the acceptance environment have evolved and may change in the Nordic region, driven by regulation. Led by
Technical aspects of licensing an antibioticDale Butler
This document provides information about a masterclass on the technical aspects of licensing antibiotics that will take place on December 2nd, 2014 in Central London. The masterclass will cover the key elements involved in licensing antibiotics, including the licensing process, required technical data for licensing proposals, product evaluation processes, and what large pharmaceutical companies look for in licensing opportunities. The target audience are those involved in preparing scientific materials for licensing antibiotics or evaluating potential licensing opportunities. The agenda includes sessions on licensing preparation and requirements, as well as a discussion period. The masterclass will be led by David Scott, a consultant with experience in pharmaceutical licensing and deal negotiations.
SMi Group's 8th annual Energy from Waste 2015 conferenceDale Butler
This document provides information about an upcoming conference on energy from waste.
The two-day conference will be held on December 7-8, 2015 in London and will feature presentations from industry experts on topics such as technological developments, funding, and international markets related to energy from waste. There will also be two half-day post-conference workshops held on December 9th focusing on energy from waste markets and practical policy implications.
The conference aims to provide regulatory guidance to attendees and help them understand challenges and opportunities in the energy from waste industry, including how projects can be funded, technological breakthroughs, and the impact of policies promoting a circular economy. Over 100 delegates from over 20 countries are expected to attend.
This document provides information about an upcoming masterclass on mastering clinical trial documents. The masterclass will outline regulations related to the Trial Master File and explain how documents can be created and managed to ensure an inspection-ready file. Attendees will learn about documentation requirements, effective document management strategies, using records to enhance information sharing and facilitate operations, and improving inspection readiness to avoid burdensome preparations for audits. The full-day event will include presentations, discussions and activities on topics such as the Trial Master File reference model, electronic record requirements, inspection expectations, and archiving requirements and options.
SMi Group's 11th annual Point of Care Diagnostics conferenceDale Butler
This document summarizes an upcoming two-day conference on point-of-care diagnostics taking place on October 27-28, 2014 in London. The conference will feature keynote speakers and panels discussing topics such as quality control of point-of-care testing, implementing point-of-care strategies, microfluidic technologies, and the future of point-of-care testing. Attendees can register online, by fax, phone, or mail. Early registration discounts are available before June 30 and July 18.
This document advertises an upcoming post-conference workshop on holistic ISR training hosted by Mr. Ewen Stockbridge Sime on October 28, 2015. The workshop will provide attendees with the knowledge to structure effective airborne ISR training programs and discuss how a holistic ISR system can be implemented and pitfalls mitigated. Attendees can gain critical insights into ongoing NATO programs, hear international military updates on airborne ISR capabilities, and discuss issues defining the ISR agenda.
This document provides information about the 9th Annual Conference and Exhibition on Social Media in the Pharmaceutical Industry, which will take place on January 18-19, 2017 in London. The conference will feature keynote speakers from major pharmaceutical companies discussing topics such as using social media for customer engagement, clinical trial recruitment, and managing crises. It will also include workshops on January 17th on how private messaging may challenge the pharmaceutical industry and on identifying and mapping online influencers. The document provides an agenda with session topics, speakers, and registration information for the two-day conference.
Fleming Europe Agenda - 3rd eMarketing PharmaHaider Alleg
The document provides information about the 3rd Annual Pharma eMarketing Congress taking place from September 11-13, 2013 in Barcelona, Spain. The event will focus on exploring new opportunities in digital marketing and how pharmaceutical companies can best leverage various e-marketing channels. It will feature expert speakers, a pre-conference social media training day, workshops, case studies, and panel discussions on topics such as social media guidelines, mobile marketing, and engaging stakeholders online. Attendees will include senior executives from marketing, communications, and digital departments of pharmaceutical companies. The event aims to provide solutions for challenges faced in e-marketing and discuss best practices for connecting with customers through new channels.
SMi Group's Orphan Drugs and Rare Diseases 2019Dale Butler
This document provides information about the 9th Annual Conference on Orphan Drugs & Rare Diseases taking place from October 15-17, 2019 in London. The conference will discuss key challenges to advancing commercialization and patient access of orphan drugs. It will include sessions on market access, regulation, patient advocacy, and case studies. A half-day post-conference workshop on October 17th will provide an interactive deep dive into strategies for accelerating patient access of orphan drugs.
Empowering patients and health professionals through digital contentVanksen
From the innovations developed by international laboratories (use of AI and machine learning, biopharma, digital health…) to the latest international reforms designed to widen the access to care, all arrows point to the same direction: health has become an increasingly important topic, and even more so since the pandemic.
Vanksen’s experts zoomed in to try and understand the ways in which digital levers can empower pharma players around the world.
Experience taught us that marketing and communication have different rules if you are the CDO or CMO of a European lab. It is strictly forbidden to target patient audiences with content advertising subscription medication. So, what can they do?
https://www.vanksen.com/en/insights/empowering-patients-health-professionals-through-digital-content
Vivid Health Communications provides culturally competent marketing services for healthcare companies. They use innovative communication strategies and technologies to reach diverse patient populations. Their experienced staff develops strategic plans, educational programs, websites, apps, and other materials. They work to engage key opinion leaders and patient advocacy groups to educate providers and patients. Past clients recommend Vivid for their dedicated, visionary work in designing effective marketing campaigns.
SMi Group's Injectable Drug Delivery 2019 conferenceDale Butler
The document advertises the 2nd Annual Injectable Drug Delivery conference taking place May 14-16, 2019 in London. The conference will focus on innovations in injectable drug formulations and devices, with sessions on formulation development, device design, manufacturing, and regulatory issues. Speakers will discuss challenges and solutions for protein formulations, digital health technologies, long-acting injectables, pre-filled syringes and more. A pre-conference workshop on use-related risk analysis in product development will also be held. Attendees can register online or by phone.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
2013 philips healthcare medical device pr and corporate communications confer...Georgina Michael
1) The document discusses Philips Healthcare's strategic brand reputation management and communications plan, which included restructuring the communications team, developing an integrated communications framework, and increasing thought leadership and social media presence.
2) Case studies on World Sleep Day and trade shows like RSNA and HIMSS showed how Philips increased media coverage, engagement, and distinguished its brand.
3) Other initiatives discussed include launching LinkedIn discussion groups to better understand customer challenges and positioning the CEO as a top influencer to enhance relationships with stakeholders.
Social Media in Pharmaceuticals Masterclass14 04Warren Hamilton
This document outlines the agenda for a masterclass on social media in pharmaceuticals. The masterclass will cover an introduction to social media and why it matters for pharmaceutical companies. It will explore various social media platforms and concepts for engagement. Special considerations for pharmaceutical companies regarding regulatory compliance will also be discussed. The masterclass aims to help participants define a social media engagement strategy by applying what they have learned.
Walking the Digital Gangplank to Find Buried Treasure: Social, Mobile, Apps a...KarenMarshall
This document provides an overview of Sarasota Memorial Health Care System's digital marketing strategy and efforts. It discusses why digital engagement is important, especially for healthcare organizations. It describes how Sarasota Memorial got started in digital marketing with no expertise or budget, focusing on authentic conversation over technology. Various digital platforms and tactics are summarized, including social media, mobile apps, and paid advertising. Key metrics on website traffic, market share, and brand preference are presented. Lastly, dos and don'ts of digital marketing are outlined.
The Power of Social in health and healthcareD3 Consutling
This document summarizes key points about the power of social networks in health and healthcare. It discusses how social media is increasingly important for patients and providers. Patients are using social platforms to find support from others experiencing similar health issues and to learn about new treatments. Some healthcare providers are effectively using social media to engage patients and share medical expertise. The document also describes several digital health startups that are connecting patients, caregivers, and medical professionals through social platforms to improve health outcomes.
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
Hill Holliday Health @ Advertising Week Fall 2018Hill Holliday
The document summarizes key topics from the 12th annual Advertising Week conference held in New York City in September 2018. It discusses evolving customer expectations around personalization, the growing role of data and artificial intelligence, trends in storytelling and purpose for brands, and the increasing importance of voice activation technology. It also covers data-driven advertising, the potential impacts of AI in health care, challenges and opportunities for storytelling in pharmaceutical marketing, and the future of television advertising focusing more on video content across platforms.
The Medical Learning Hub (MLH) is an e-learning platform that enables healthcare professionals (HCPs) to train and interact with leading medical experts globally and our ambition is to transform medical training by democratizing and making available the latest innovations and opportunities to all HCPs in a highly efficient way.
Moebio is he talent development initiative of Biocat to accelerate healthcare entrepreneurship.
Design Health Barcelona (d·HEALTH Barcelona) Is the full-time program of MOEBIO, inspired and modeled in the prestigiousStanford University's Biodesign Fellowshipthat seeks to train a team of fellows in the process of biodesign to develop innovative solutions.
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed SalehMahmoud Bahgat
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SMi Group's 8th annual Social Media in the Pharmaceutical Industry
1. WORKSHOP A
Becoming Fully Engaged
in Social Media
Leader: Alexandra Fulford, Social Media Expert,
Pharmaguapa
8.30am - 12.30pm
WORKSHOP B
Social Media for Pharma Market Research
and Business Intelligence
Leaders: Daniel Ghinn, Founder & CEO and
Stefan Marcus, Research Strategist, Creation Healthcare
1.30pm - 5.30pm
Chairman for 2016:
Daniel Ghinn, Founder & CEO,
Creation Healthcare
Reasons to Attend:
• Harness your creative use of language to build effective web
content that target your consumer and patient needs
• Understand what online conversations to be looking out for, to
create the right content for the right platform with the right language
• Learn multi-channel digital management strategies across
international markets to build your social community and keep
consumers motivated.
• Discuss the value of wearable technology in generating accurate
data to personalise healthcare: What features could be made to
empower self-care and become more integrated in daily life?
SMi Presents the 8th Annual Conference on...
20 - 21
JAN
2016Holiday Inn Kensington Forum, London, UK
Social Media in the
Pharmaceutical Industry
PLUS TWO INTERACTIVE HALF-DAY PRE-CONFERENCE WORKSHOPS
Tuesday 19th January 2016, Holiday Inn Kensington Forum, London, UK
www.social-media-pharma.com | #pharmasocialmedia
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
Keynote Speakers Include:
Kevin Lancashire, Head Web Strategy and
External Digital Communications, Roche
Duncan Cantor, Communication Director,
Boehringer Ingelheim
Liz Skrbkova, Global Communications Manager,
Novo Nordisk
Pinal Patel, Senior Enrolment Specialist,
Bristol-Myers Squibb
Scott Gavin, Director, Pfizer
@SMIPHARM
“Excellent course, well presented and all content was highly
relevant... very excited to implement!” – Johnson Matthey, 2015
Solidifying digital strategies to enhance patient engagement
Book by 30th September and save £400 | Book by 30th October and save £200 | Book by 30th November and save £100
Sponsored by:
2. Social Media in the Pharmaceutical Industry
Day One | Wednesday 20th January 2016
8.30 Registration & Coffee
9.00 Chair's Opening Remarks
Daniel Ghinn, Founder & CEO, Creation Healthcare
Harnessing Social Listening Skills & Adapting
to Patient Requirements
9.10 OPENING ADDRESS: Strengthening the platform for patients and
pharma
• Can the perception of social media and the conservative
views of pharma be changed?
• Pharma, social media and congress: Evaluating pharma
engagement strategies at ASCO
• How are physicians leading the
digital sphere and increasing
global interaction?
Daniel Ghinn, Founder & CEO,
Creation Healthcare
9.50 Communicating clinical trials and brand launches
• The power of linguistics for building effective content
• Web and social media marketing campaigns in the
pharmaceutical scenario
• Medical writing: From scientific papers to clinical trials
transparency
Massimo Zaninelli, CEO, Maxer Consulting
10.20 Morning Coffee
10.50 Educating patients in mobile and electronic health care to
obtain reliable information
• Why is patient education so important?
• Which educational themes are most relevant - e. g. Basics
about the disease and where can good content be
delivered in social media?
• eHealth and mHealth - what’s behind and what is really
needed?
• Do we have an infrastructure to establish these tools for every
patient? What we need to bring these themes forward?
• What can doctors do in social media for patients?
Birgit Bauer, Consultant for Social Media Management,
Manufaktur für Antworten UG
11.20 Leveraging social media for patient insights and
pharmacovigilance
• Harnessing social listening to understand: Unmet needs,
segments, adherence challenges as well as reactions and
adverse events
• The dangers of misinformation and picking up true adverse
events from user comments
• The value of language: Approaches to understanding
regional and international differences in language
Jackie Cuyvers, Digital Strategist, ZS Associates
11.50 Identifying, Engaging and Retaining Patients through Social Media
• Social Listening and the effective use of social media to
engage with patients, giving them access to clinical research
opportunities across diverse therapy areas.
• Success in social media to create brand awareness, educate,
demonstrate authority and ultimately retain patients.
• Case Study – An innovative approach to the use of social
media and content marketing to recruit for a study, that
proved to be immensely successful.
Shayne House, Global Social Media Strategist, Synexus Clinical
Research Ltd
12.20 Networking Lunch
1.20 Developing a health app for students:
My biggest mistakes
• Challenges in developing an mHealth App for students
• Design and product features: lessons learnt
• Can an app teach health-related survival skills?
Dr. Knut Schroeder, NHS GP and Managing Director,
Expert Self Care Ltd
Register online at: www.social-media-pharma.com • Alternatively fa
Leading Media Partners
Cross-Functional Digital Strategies and Infrastructure
1.50 How are we really communicating?
• What is key for quality content generation?
• Validation strategies: Examining consumer response to
information generated and adapting to improve impact
• Understanding regional variations in language and culture to
deliver relevant content
• Conversations - right time, right platform, right content
Stine Molgaard Sorensen, Digital Interaction Business Partner,
Lundbeck A/S
2.20 From social media communication strategy to implementation:
Social media meets pharma
• Strategies for social media: A catalytic force shifts
communicative behaviour
• Governance development: Establishing the framework in a
regulated industry
• Implementation: Creating awareness through training
Charlotte Roth, Corporate Communications Manager, Actelion
2.50 Determine where social media can impact your company:
Evaluating long-term impact
• Managing global and European markets
• How to manage the regulatory process
• Educating your company about social media to understand
the business need for it
Duncan Cantor, Communication Director, Boehringer Ingelheim
3.20 Afternoon Tea
3.50 Distribution channel management to drive brand success
• Providing accessible information and a platform for critics and
conversation
• Integrating real time analytics to engage with consumers and
adapt to market changes
• Strengthening open multi-channel communities and
maintaining the focus of each community
Luis Alburquerque, Digital Strategy Team Leader Europe &
Canada, Eli Lilly
4.20 Cross-functional digital strategies
• Creative usage of cross-functional digital management for
innovative content generation
• Avoiding the biggest mistakes when planning effective content
• Understanding the audience, global trends to create
conversations
Phil Golz, Commercial Director, Health Unlocked
4.50 Patient engagement - THE ally for collective change
• What is patient engagement?
• The impact of activated patients
• Empowering interventions and clinician relationships
Mark Duman, Non-Executive Director, Patient Information Forum
5.20 PANEL DISCUSSION: Can there be a
Pharma-safe social media platform?
• Where can social media add the
most value to pharma’s relationships?
• Is the market over-saturated with mApps?
How accessible and reliable are they?
• Language: Can pharma ever engage
patients and doctors in social media?
• Compliance: an obstacle or an excuse?
• How can wearable technology be best
integrated in personal lives?
Panel leader:
Daniel Ghinn, Founder & CEO, Creation Healthcare
Panellists:
Jackie Cuyvers, Digital Strategist: Social Intelligence,
ZS Associates
Stine Morgaard Sorensen, Digital Interaction Business Partner,
Lundbeck A/S
Dr. Knut Schroeder, NHS GP and Managing Director,
Expert Self Care Ltd
6.00 Chairman's Closing Remarks and Close of Day One
mHealth App
Entrepreneurial
Insight!
SPONSORSHIP AND EXHIBITION OPPORTUNITIES: SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company’s marketing strategy.
Primenetworkingopportunitiesexisttoentertain,enhanceandexpandyourclientbasewithinthecontextofanindependentdiscussionspecifictoyourindustry.Shouldyouwishtojointheincreasing
number of companies benefiting from sponsoring our conferences please call: Alia Malick on +44 (0) 20 7827 6168 or email: amalick@smi-online.co.uk
Official Media PartnersOfficial Sponsor
Synexus is the patient’s choice for clinical research. Synexus
excels in identifying, recruiting and retaining patients for
clinical trials at our own sites, on behalf of pharmaceutical
companies, biotech companies and contract research
organisations. Synexus has clinical sites in the UK, Germany,
Poland, Romania, South Africa, Bulgaria, Hungary and Ukraine.
www.synexus.com
3. Social Media in the Pharmaceutical Industry
Day Two | Thursday 21st January 2016
8.30 Registration & Coffee
9.00 Chair's Opening Remarks
Daniel Ghinn, Founder & CEO, Creation Healthcare
Solidifying Digital Capabilities for the Future
9.10 OPENING ADDRESS: Digital content marketing
• Creating the right buzz through integrated channels
• Social collaboration and furthering medical education
• Opening doors for change, progress and critics
Scott Gavin, Director, Digital Centre of Excellence, Pfizer
9.50 Patient engagement for oncology clinical trials
• Leveraging new opportunities to engage with patients
through digital and social media
• Harnessing data/metrics to determine effectiveness of
tactics
• Case studies
Pinal Patel, Senior Enrolment Specialist, Bristol-Myers Squibb
10.30 Morning Coffee
11.00 Case study: Communication excellence in pharma
• Driving motivation in consumers during brand launches
• Useful tools in international and regional variations
• Case study: Innovation in digital content management
Liz Skrbkova, Global Communications Manager, Novo Nordisk
11.40 Building social communities
• How to keep your digital visitors engaged
• Enhancing trust and fostering brand loyalty
• Content and marketing automation; the double
headed hydra of success
Dimithri Wignarajah, Head of Content & Social Media,
GE Healthcare
12.20 Networking Lunch
Becoming Creative in Quality Content Generation
1.20 Are you leading the online conversation?
• Creating value through digital conversations
• Strengthening the platform to lead communities in
open engagement
Letizia Affinito, Adjunct Professor, CEO & Founder, St John’s
University, Brand New MC
2.00 Cross-functional digital strategies
• Creative usage of cross-functional digital management
for innovative content generation
• Avoiding the biggest mistakes when planning effective
content
• Understanding the audience, global trends to create
conversations
Silja Choquet, Founder & CEO, Whydot Pharma
2.40 KEYNOTE ADDRESS: How a strong
digital pharma ecosystem will help
leverage consumer trust in the brand
• Learn the newest and future
developments to utilise digital tools
to launch brand
• Consistency of communications across
all channels and measure performance effectively
• Platform and technology considerations for campaign
execution and optimisation strategies
Kevin Lancashire, Head Web Strategy and External Digital
Communications, Roche
3.20 Afternoon Tea
Empowering Communities
3.50 Driving practical engagement: Making sense of data and
information gathered
• Building customer insight by asking the right questions
and setting the right objective
• Prioritising information gathered to plan a strategic
framework for patient partnership
• Using social media to encourage open feedback and
foster a deeper understanding of empowering communities
Jessie Cunnett, Director, Patient Public Involvement Solutions
4.30 Will empowerment of patients transform ‘outdated’
cultural attitudes within Health?
• Patient leadership: A personal story of how
empowerment has provided benefits
• The power of digital technology in transforming
patient-physician relationships
• Strategic tools for organisations to promote patient
leadership through their services
• Language - The forgotten skillset: Simplicity is key
Trevor Fossey, Patient Representative of the PWTG
(Patients Working Together Group), NHS England
5.10 Providing a lifeline for rare diseases/ minority populations
• Building opportunities for support programs and
next-generation therapies
• Strengthening the platform to lead communities in
open engagement
• Advocating awareness and accessibility of clinical
research and engagement for minority populations
Nicolas Sireau, Chairman and Co-founder of Findacure/
Chairman and CEO of AKU Society, Findacure/ AKU Society
5.50 Proactively building a social media sales funnel
• Success in generating lead-nurturing campaigns
• Converting followers into paying customers
• Building the right analytics to help tailor consumer
experience and build trust
Miriam Shaviv, Director of Content, Brain-Storm Digital
6.30 PANEL DISCUSSION: What has been learnt in the
past year and where are we heading in 2016?
• What did we learn? Your conference highlights
• Is pharma adding value to its customers
via social media yet?
• How can pharma evaluate social media ROI?
• Crowdsourcing and co-creating for a patient-centered
health communication
• To what extent will empowerment of Patients result in
benefits to own wellbeing?
• What next? Vision and predictions for the future of
pharma social media?
• With the growing mobile landscape (Android, Windows,
Tablets, etc.) how can we optimise our strategy and
stay current?
Panel Leader:
Daniel Ghinn, Founder & CEO, Creation Healthcare
Panelists:
Scott Gavin, Director, Digital Centre of Excellence -
Europe, Pfizer
Letizia Affinito, Adjunct Professor, CEO & Founder,
St John’s University, Brand New MC
Trevor Fossey, Patient Representative of the PWTG
(Patients Working Together Group), NHS England
Jessie Cunnett, Director, Patient Public Involvement Solutions
7.00 Chairman’s Closing Remarks and Close of Day Two
Want to know how you can get involved? Interested in promoting your services to this market?
Contact Teri Arri, SMi Marketing on +44 (0) 207 827 6162, or email: tarri@smi-online.co.uk
ax your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711
Supported by
Brand
Engagement:
Expanding
Digital
Channels
Official Publications
4. Leader:
Alexandra Fulford, Social Media Expert, Pharmaguapa
Overview of the workshop:
Many pharma companies are still not engaging
through social media. This workshop will look at how
to handle internal barriers and process for setting up
a social media presence, including developing a
social media strategy and plan. We will then look at
how to go live and what the best practices are for
engaging through social media.
Why you should attend:
You should attend this if your company or brand is not
yet engaging through social media or you are
struggling to engage appropriately due to internal
barriers, lack of resources or experience.
Programme:
8.30 Registration
9.00 Opening remarks and introductions
9.10 Session 1: Strategy and process of building
up web a social presence
• How to get internal stakeholders on board
and build the case for social media
engagement
• Managing the internal structure
• Creating a realistic social media strategy
and plan
10.30 Morning Tea
11.00 Session 2: Discovering opportunities in digital
and social media
• The social media mindset
• Social Media listening: Asking the right
business questions
• Understanding and using insights
11.45 Session 3: Going live with SM
• When and where should you post, how
often and at what time?
• What are the internal processes of posting
updates?
• How to generate enough content
12.20 Closing remarks
12.30 Close of workshop
About the workshop leader:
Alexandra Fulford is a leading global
expert in social media strategy in the
pharmaceutical industry. She has extensive
experience in working in global digital and
social media roles at top pharmaceutical companies
such as Roche and Novartis, as well as firms such as
McKinsey and Digitas Health.
Alexandra has led numerous projects and workshops
around introducing and implementing novel digital
and social media strategy within lifescience
companies, and has developed social media
guidelines and training programmes for top
pharmaceutical companies and brands. She also
plays an active role in patient advocacy and in the
online health community, and regularly writes thought
pieces for her own blog and other publications.
HALF-DAY PRE-CONFERENCE WORKSHOP A
Tuesday 19th January 2016
8.30am - 12.30pm
Holiday Inn Kensington Forum, London, UK
Becoming Fully Engaged
in Social Media
5. HALF-DAY PRE-CONFERENCE WORKSHOP B
Tuesday 19th January 2016
1.30pm - 5.30pm
Holiday Inn Kensington Forum, Central London, UK
Social Media for Pharma Market
Research and Business Intelligence
Leaders: Daniel Ghinn, Founder & CEO;
Stefan Marcus, Research Strategist,
Creation Healthcare
Overview of workshop:
In the fast-moving digital age, understanding changing
customer needs and perceptions is an essential skill for
pharmaceutical marketers and market researchers. Social
media provides an opportunity to gain real-time insights into
customer and stakeholder needs; reactions to news, studies
and products; and to assess the impact of changes in the
competitive landscape. In this workshop, led by one of the
industry’s seasoned authorities on online market research, you
will discover how to:
• Define business questions you could answer through social
media.
• Segment customers in social media to learn about the
unique needs of each customer type.
• Use historic data to understand the impact of changes in
the competitive environment on your customers.
• Monitor customer reactions in social media.
• Leverage insights from social media at medical congress
meetings.
• Ensure regulatory compliant online market research and
handle adverse event reporting.
Apply insights from social media to transform brand planning.
Why should delegates attend this workshop:
This workshop is ideal for pharmaceutical marketers, market
research and business intelligence professionals who wish to
develop their knowledge and skills to:
• Use new forms of market research to support brand planning
• Select methodologies for social media market research
• Interpret social media market research
Programme
1.30 Registration
2.00 Opening remarks and introductions
2.10 Session 1: Social Media for Market Research and
Business Intelligence: The Opportunity and the
Challenge
2.50 Session 2: Defining and Answering Business
Questions using Social Media Listening
3.30 Afternoon Tea
4.00 Session 3: Researching Social Media at Medical
Congress Meetings
4.40 Session 4: Compliance; Integrating Insights; and
Application to Brand Strategy
5.20 Closing remarks: Your Action Plan
5.30 Close of workshop
About the workshop leaders:
Daniel Ghinn has had an expansive career in
healthcare engagement in the digital age. His
experience in pharmaceutical market research
extends more than twenty years, during which
time he has pioneered new technologies and
methodologies to understand online health stakeholder
behaviours. He advises many of the world’s largest
healthcare companies and organisations, and authored
books including Pathways to Engagement for Healthcare
Organizations (2012); Activating Digital Opinion Leaders (eBook,
2012); and 101 Ways to Transform Your Pharmaceutical Brand
Strategy by Learning From HCPs in Social Media (2014).
Stefan Marcus is a Research Strategist with
Creation Healthcare, where he leads social media
market research studies for international
pharmaceutical brands. He is part of a team that
has pioneered new forms of specialist research
into healthcare professionals in public social media, and has
presented research at conferences including the DIA
Medical Information and Communications Conference.
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SOCIAL MEDIA IN THE PHARMACEUTICAL INDUSTRY
Conference: Wednesday 20th & Thursday 21st January 2016, Holiday Inn Kensington Forum, London, UK
Workshops: Tuesday 19th January 2016, Holiday Inn Kensington Forum, London, UK
4 WAYS TO REGISTER
www.social-media-pharma.com
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