Your masterclass leaders
Director of Digital Engagement, Creation Healthcare
Head of Strategy Implementation, Creation Healthcare
9.00 Registration and Coffee
9.30 Introduction to social media in pharma
10.15 Social media platforms for pharmaceutical companies
11.15 Morning Coffee
11.30 Social media concepts for pharmaceutical companies
1.30 Special considerations for pharmaceutical companies
2.30 Applying what you have learned
3.15 Afternoon Tea
3.30 Defining your social media engagement strategy
4.30 Your questions answered
5.00 Close of Masterclass
Who are you?
Why are you here?
Your expectations, hopes & outcomes?
What was your most recent social media experience?
Introduction to Social Media in Pharmaceuticals
What is social media, and why does it matter?
What is social media?
Digital media enabling social interaction between people
Traditional media only
Media release issued
Traditional media respond by interpreting & commenting on story
Social media integrated with traditional media
offline & online media
Message is embedded in the digital media community.
Listening to & speaking the language of the community
Offline media respond to digital community activity with strong ‘cause’ message. Media coverage adds to digital community effect.
Community interacts and takes ownership of message
Connecting it Together:Johnson & Johnson (Corporate)
Social Media Platforms for Pharmaceutical Companies
Creating a movement
Build your own or join a network?
Independent network for doctors in the UK, with over 170,000 members
AstraZeneca’s resource for doctors & primary care nurses in the UK
Special Considerations forPharmaceutical Companies
What are the primary regulatory factors to consider when planning social media in your markets?
From a regulatory perspective, what risks are associated with social media?
Engaging your regulatory colleagues
How is social media engagement affected by regulatory compliance?
What are the risks?
How and when should you involve colleagues from legal & medical in your social media strategy?
Defining your strategy
What do you need to know?
What will you measure?
How will what you measure affect your strategy?
Outline the strategy
Which internal colleagues will play a role in the strategy’s success?
How will you ensure colleague ‘buy-in’ to the strategy?
Design / Develop / Deploy:
What steps will you take to implement the strategy?
What will you measure to ensure maximum engagement?
How will you measure results against business objectives?