Social Media and the Historic Environment - What does success look like?
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Key to a successful social media project is understanding what you want to accomplish and how you evaluate the outcomes.
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Martin has developed a specific strategy for brands beginning with business objectives and working thorough all parts of social from developing the voice, to content creation, to community engagement and then to measurement.
Social media efforts at VML have won brand teams many awards including Cannes Gold Lions and have even been credited for raising stock prices.
Martin is currently the project leader for VML's institutional fellowship at the Donald W. Reynolds Journalism Institute.How to successfully unite new media and culture?
The first lecture of the Forma MGLC programme will provide an insight into the communication channels of the new media and guidelines for conceiving and implementing a complete web presence of a brand name within culture.
The future is social
The document discusses how social media is important for connecting people and spreading information rapidly. It provides tips for using different social media platforms like Facebook, Twitter, and Tumblr to engage audiences and foster conversations around brands. The key recommendations are to be genuine and personal, ask questions, focus on quality over quantity, and use social media to strengthen connections with readers.
Social Media for Nonprofit
The document discusses whether businesses need a social media presence and outlines the basics of key social media platforms. It recommends starting with a blog as a social media hub and then establishing a presence on Facebook, Twitter, and LinkedIn. The document provides tips on how to use each platform, including creating fan pages, groups and ads on Facebook, finding an audience and engaging with content on Twitter, and joining groups and answering questions on LinkedIn. It also promotes the benefits of using images, videos, and tools for managing multiple social media accounts.
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Sandy Millin Twitter introduction, English UK North conference, 6th october 2012
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Social Media and the Historic Environment - What does success look like?
- 1. What does successWhat does success look like?look like?
- 2. The Path to Success Who How What When
- 3. • Who do you want your social media to reach? • Are they local/national? • What are their characteristics? • Who are your allies/noisy neighbours? Who
- 4. How • How will you reach them? • Do you even need social media? • How else can you reach your audience?
- 5. Election night crowd, Wellington, 1931 Photographer: William Hall Raine Photographic Archive, Alexander Turnbull Library http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
- 6. What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?
- 7. What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?